Have you ever wandered into your local cafe and been overwhelmed by the range of milk options available? Or perhaps you’ve been impatiently waiting for the day to come when there are more options to choose from than just soy or almond milk. Whatever your stance, the fact is that plant-based milk options are set to overtake cows’ milk in Australian cafes – so it’s time to consider ditching dairy and finding your new favourite alternative.  Looking at the statistics, it seems that oat milk will soon be the most popular option for Australian consumers. Plant milk is on track to take over 50 ..read more

While we would be inclined to argue that coffee is an absolute imperative in the AM (or anytime, really) — introducing a variety of non-coffee beverages to your shelves can really help with generating extra sales. Not only will adding these alternate beverages to your cafe appeal to a different consumer market, they’re also a super easy purchase to grab and go (take, for example if someone is coming in specifically for a sandwich and decide they want to pair it with a beverage that doesn’t give them the jitters: an impulse purchase while they wait for you to toast their lunch). Plus, since the ..read more

At least, these are our predictions. Sustainability and technology continue to become more widespread and popular. Staff shortages are still high. International students are trickling back slowly, but not fast enough to fill all of the positions needed. People in the post-Covid world are looking for interesting alternatives rather than just a standard dinner. The way that Australians are consuming and experiencing food will continue to evolve into 2023, and here are the trends we’re expecting to see.  Sustainability 2022 saw a rise in a range of sustainable innovations, such as the Good ..read more

Social media has become a vast sea littered by so much *carefully curated* inauthenticity. As such, people have become much more inclined to follow genuine humans that share their personal stories. Viewers want to follow influencers and brands that value honest connection — because after all, isn’t that why social media was created? So, how do you then create authentic content, and (as a result) find the people that are truly passionate about your brand, and what you stand for? Read on. Step One: Find Your Personal Story Why exactly did you start your business? How is your story different to d ..read more

“Make Instagram Instagram again” was a plea shared by Kim Kardashian and Kylie Jenner in late July and August when the app trialled a full-screen feature in an attempt to lure back some of its users from the app that only grows more popular by the day, TikTok. Millions of users shared the post, displaying a clear dislike for the changes being implemented by Instagram. Yet the notion of Instagram copying another social media app is neither something new nor something that it seems like they will stop doing anytime soon.  Stories and AR selfie filters from Snapchat, Reels from TikTok, and ..read more

When you’re in a little bubble, entirely focused on producing content and wrapped up in the inner-knowing of your business, it’s often hard to step back and look at your online presence with fresh eyes. To ask — how will a new visitor to my site view my business ethos? Is my Instagram in its current form attracting my ideal customers? Can patrons find all the information they need to visit me? In light of this, we’ve created a super quick guide on how to optimise your Instagram to find your businesses’ biggest supporters. 1. First up, you gotta have a clear understanding of who you love. When ..read more

When you’re super busy with your day to day operations, we know how social media can often be overlooked. The issue is, whilst it’s absolutely integral to generate content that is engaging and adds value for your consumers, it’s often a game of quantity. For example, if you are publishing one post sporadically (and focusing on the quality of content), it’s amazing for the people that find and follow your page — but you’re going to reach much fewer people (which also means a smaller pool of people that absolutely love your account). So here’s a quick guide to creating content that showcases you ..read more

Yet Another New Social Media Platform? Yep. You heard right. There’s a new app that’s graced the app store. Ready to be devoured by creatives, Pinterest lovers and artists alike. Well… not quite ready. Pinterest Shuffles has generated quite a lot of hype by making their app by “invite only”. So, whilst users are able to join a waitlist, they can only gain immediate access if they have a code from another user. This has meant Reddit searches for shuffles codes have gone through the roof, with even codes being posted in the last minute filling up (there is a max of three uses per code). But the ..read more

Photo dumps – purposefully blurry photos, pictures so closely zoomed in the subject disappears into obscurity, and photos of half-eaten pastries. Gen Z has turned the social media landscape on its head in recent years, challenging the idea that every post has to be perfectly edited and face-tuned, with the perfect filter to accompany it.  Gen Z is the cohort of people born between 1997 and 2012, considered the first generation of digital natives – they have grown up surrounded by technologies for their whole lives. Fluent in the language of the digital sphere, this is the first generatio ..read more

 OK, But Before We Get Into It — Should I Even Bother? We’re assuming you’re a busy hospo owner, overwhelmed with the constant updates to social platforms… You want to keep your brand as visible to a new audience as possible but have negative time and no idea where to start. Ring a bell? (Psst… we’d like to interject and say that if you feel dread just thinking about posting a photo, perhaps our agency is something to keep in mind?) As more and more social platforms have seen the growth ofTikTok, they’ve implemented their own tool to share short-format video content. Instagram created ree ..read more