MIDiA Research » TikTok
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TikTok blog by MIDiA Research. We are a market intelligence and consulting firm with long-standing expertise in the business of entertainment and digital media.
MIDiA Research » TikTok
1w ago
In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly ..read more
MIDiA Research » TikTok
1w ago
Much of marketing today focuses on chasing the latest TikTok trend. Catching the ‘next big thing’ just as it is taking off, then watching the cultural clout dissolve as the trend disappears as quickly ..read more
MIDiA Research » TikTok
1w ago
We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather ..read more
MIDiA Research » TikTok
1w ago
It’s official: the Mean Girls 2024 movie is the new Regina George of cinema (for now), topping last weekend’s US box office by bringing in $28 million, raising to $32 million on Martin Luther King ..read more
MIDiA Research » TikTok
1w ago
Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr ..read more
MIDiA Research » TikTok
1w ago
Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry ..read more
MIDiA Research » TikTok
1w ago
YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular ..read more
MIDiA Research » TikTok
1w ago
When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading ..read more
MIDiA Research » TikTok
1w ago
It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous ..read more
MIDiA Research » TikTok
1w ago
The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing ..read more