Healthcare leaders, departments and organizations with on-purpose brands elevate patient care and propel themselves forward. This blog was originally published on swaay.health. Stacey Parkin is the chief patient experience officer of a large health system in Washington state. For her, improving the patient experience is personal—and a key element of her executive personal brand. “Having […] The post Executive Personal Branding Builds Trust With Patients appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

While some see being between roles as problematic, times of change are great opportunities for repositioning to do the great work of your life. Is it just me, or is there an unspoken stigma attached to being “in transition”? Could it be that “in transition” is linked to “not working a traditional job”? And that […] The post In Transition? Executive Personal Branding Helps Overcome Common Stigmas appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

These bite-sized statements must articulate what you do, why you do it and the unique value you bring to the people you most want to serve. The healthcare space, like most industries, is busy—“noisy,” even—with lots of well-meaning people trying to make a positive difference in the world. A well-positioned executive personal brand that’s supported […] The post Rise Above the Noise: 6 Characteristics of On-Brand Key Messages appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

10 questions: clues to what you stand for Excavating our signature brand story takes a bit of self-reflection, and we might have more than one. In our live, facilitated Summit and online self-paced course, we introduce disruptive questions to get us thinking. These questions have proven to uncover nuggets of gold. Set a timer for three minutes and […] The post Your Signature Brand Story Is the Only Thing Your Competition Cannot Duplicate  appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

Executive personal branding supports a positive presence in your channels of choice. A female co-founder CEO leverages her company brand manifesto (which parallels her personal executive brand) each time she publishes her “Living Well With Laura Henshaw” column in Vogue magazine. This excerpt introducing Henshaw’s Jan. 14 “Controversial opinion” column in Vogue also underscores what […] The post From Brand Manifesto to Magazine (or Other Media) Placement appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

It can probably tell it faster, but better is a different thing altogether. Still, there’s value in knowing and leveraging these powerful tools. With the explosion of ChatGPT and other artificial intelligence tools over the last year, it would be no wonder if Santa got a lot of letters written by AI this past holiday, […] The post Can AI Tell Your Executive Personal Brand Story Better Than You Can? appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

#messaging matters. One of the fundamentals of brand leadership that we teach in our live, facilitated Summit and our self-paced online course is to get clear on our purpose and build our compelling brand narrative around it. Therefore, this issue is chock-full of tools to direct our attention to being on purpose: #BrandOnPurpose Being a steward of our executive […] The post Will We Position and Message Our Brands On Purpose This Year?   appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

Kevin McCarthy The tagline for Kevin’s website is “putting purpose to work,” as he believes that’s really the essence to life. His genius is that he has created an online “fast and forever meaningful” tool to help folks find their two- to three-word purpose. We at Revealing Genius are licensed to use the tool in […] The post Meet the Professor of On Purpose appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

For those of us who love to support the underdogs, here are some less-known branding books that are definitely worth reading. If you’re reading this blog soon after it was originally published, you’re approaching that most wonderful time of year when many healthcare leaders and others reflect on the year that’s ending—and set goals and resolutions […] The post Six Uncommon Book Picks to Inspire Your Personal Branding appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more

When we are intentional, we can make beautiful music in the world. What energy are you creating with your words?  Each word we speak or write has a vibratory signature that creates waves in the same way that a note of music creates. Similar to musical notes, our words live amongst communities of other words and change in relationship […] The post What Energy Are You Creating With Your Words? appeared first on Revealing Genius | Brand Strategy for Accomplished Leaders ..read more