Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present opportunities for small business owners to grow and thrive in ways that weren’t possible just a decade ago. Now… You might wonder how a small business owner can keep up with the rapid changes and maintain business growth. Here are a few strategies to consider as a solo entrepreneur or someone with a tight-knit ..read more

Corporate online retail giants dominate the consumer industry, but there’s a special day dedicated to celebrating the heartbeat of our communities – Small Business Saturday. This annual event falls on the Saturday after The United States’ Thanksgiving, and it encourages consumers to shift their focus from big-box stores to the unique and local businesses that embody their communities, values, and personalities. It’s vital now more than ever for consumers to shop small, but it’s our responsibility as business owners to reflect why we matter and how it will add value for consumers to shop small ..read more

If you’re an entrepreneur, there’s no doubt you’ve seen words like “authentic,” “skyrocket,” and “unique,” used in brand and marketing messaging. These words have become commonplace, which has led to mixed opinions about their effectiveness.  On the one hand, some argue these words are overused and have lost their impact while others believe they still resonate with their audience.  What’s the answer? Well… it’s all about context.  When crafting your messaging as a business owner, it absolutely must align with your audience’s needs and desires. If your words no longer evoke the ..read more

Have you ever stumbled across a personality test and realized it’s been 30 minutes and 3 tests later? I think it’s safe to say we’ve all been there. Personality tests are roughly a $2 billion industry, according to Tomas Chamorro-Premuzic, a psychology professor and author. People are curious beings who love learning about themselves. They almost can’t help but click the link to discover “What kind of sleeper are you?” While individuals can take tests to discover more about themselves, business owners can use these tests to discover more about… Hiring employees and contractors Our audiences B ..read more

The holiday season is a time of joy and celebration, but it can also bring about a whirlwind of events and activities, which sometimes can be… a bit chaotic. It can be far too easy for overwhelm to trickle in and keep you from achieving your holiday goals. Whether creating an action plan for the end-of-year holidays or any holiday in-between, having a strategic content plan is your key to a stress-free and prosperous holiday season. But what’s first? Define Your Holiday Goals Before diving into the creative process, defining your holiday goals is crucial. What does success mean for you during ..read more

In today’s ever-changing world, the need to stay connected with your audience and adapt your messaging and offers is more important than ever. As small businesses, we are constantly competing for the attention of our audience amid the constant bombardment of messages from all different directions. It should be our goal as business owners to remain in alignment with our audience’s needs and the ability to resonate with them is absolutely essential to our success. This will ensure we’re meeting our audience exactly where they are and providing them with the value they’re looking for. While many ..read more

Have you ever heard the term purpose-driven business? If you haven’t, it’s a business whose aim is to help find solutions for people and/or the planet. There are many businesses now that deem they’re purpose-driven, but where the lines become blurred is when a business or brand doesn’t clearly define what its purpose is. Is it enough to say, “I’m a purpose-driven business,” or “I help purpose-driven businesses?” Probably not. With “purposes” ranging in the thousands, being specific about causes your brand and business support is going to help you make the impact you’re looking for. While often ..read more

What comes to mind when you think about inspiration? A light bulb moment? An epiphany? It’s a common practice to look for inspiration in conventional places like nature, art, the wisdom of others, or our own knowledge, but what about when those moments don’t happen? What if every single day of your life isn’t oozing with creativity? When the spark isn’t happening, entrepreneurs tend to put their content on the backburner as they wait for inspiration to strike. And when there’s pressure to produce engaging content all the time, the stakes can feel overwhelming. As entrepreneurs, we know consist ..read more

Embarking on your podcasting journey is like setting out on a vast, exciting adventure. But, as any seasoned explorer will tell you, preparation is key. That’s why creating a well-structured content calendar is essential. This blog post will guide your podcast’s production, helping you to stay focused, organized, and consistent with content creation.  Creating a content calendar for your podcast can sound intimidating, especially if you are new to the podcasting world. You don’t need to create a complex spreadsheet or spend hours planning meticulously to be successful. With a bit of strat ..read more

Setting foot into the world of podcasting can feel like stepping into uncharted territory. There are thousands of voices out there, each with their unique narratives, insights, and perspectives. Amidst this vast audiosphere, you may find yourself questioning, “Is there room for me? Can I truly carve out a niche that is uniquely mine?” The answer is a resounding “YES!” Every successful journey begins with a detailed map. In the vast podcast landscape, that map is your niche. Defining your niche is about more than just finding a gap in the market; it’s about identifying a unique angle that sets ..read more