Public relations professionals assume a sizeable amount of responsibility. Not only do we help our clients with strategy, event planning, social media representation, and content creation but also ensuring that the messaging and integrity of their brand is consistent and properly reflected to the public. We’re on the front lines of all media relations and communications, which can naturally get cloudy. In many cases, clients hire us to land coverage to promote brand awareness, build upon their social proof and share their stories with a specific audience. Landing great coverage isn’t simply h ..read more

I’ve always known that I was creative and artistic but it wasn’t until I took Photography in high school that I understood the real-world applications that were possible with this skill. I credit my photography teacher with expanding my mind to the range of possibilities that I could apply my creative skills to. He taught our class how to use Photoshop to edit images, Illustrator to create custom vectors, and InDesign to organize those elements into meaningful designs.  It blew my mind to discover that I was now a graphic designer with that tool belt of software proficiency. These new too ..read more

It's no surprise that brand messages are shared 24x more when shared by a company's employee rather than the brand itself. Today's company culture is highly defined by the employees behind it, and employees are less likely to clock in and clock out of a job they don't personally feel attached to.  Employee branding is a concept in which employees are utilized as a vehicle for legitimizing a company's reputation, spreading a message, or even marketing its products and services. The objective of an employee branding campaign is to position your employees as advocates for your company. How ..read more

As we near the end of 2021, many COVID-19 concerns are ebbing. Infection numbers are lower and businesses have re-opened. However, mental health issues have increased over the last several months, with many experts saying we’re now in the middle of a mental health crisis, with depression and anxiety symptoms increasing. The Centers for Disease Control and Prevention (CDC) recently reported that during August 2020-February 2021, “the percentage of adults with recent symptoms of an anxiety or depressive disorder increased from 36.4% to 41.5%, and the percentage of those reporting unmet mental h ..read more

Branding is not for companies alone. You have a brand—a personal brand—yourself, whether you realize it or not. And, today, with social media and instant access to information, your brand is more important than ever.   For example, according to recent studies, “82% of customers trust a company when their senior management members are active on social media.” Sales representatives who incorporate social media into their sales techniques “outsell 78% of their peers.”    And personal branding can impact your corporate brand. For example, “[e]mployees at companies that invest in pe ..read more

Professionally, the term “storytelling” is usually associated with fiction essay or book writing, and rightfully so. People, companies, nonprofits, and everything in between all have a personal narrative to share about how they got to be where they are and why. Stories help condense big concepts into easily digestible and memorable quips. Whether you are an individual, a small non-profit organization, or a large corporation, you have a brand. Whether you realized it at the time or not, even sharing your origin story at a cafe or happy hour is helping shape the listener’s understanding of who y ..read more

Though it feels like misinformation is a part of daily life, nobody likes to be misinformed. People are naturally drawn to others they feel they can trust. Whether you’re a person, a news agency, or a brand, this means sharing reliable information. You don’t need to be a journalist or a news publication to fact-check yourself before putting information out there. Failing to do so can not only hurt your credibility as a person, but also hurt your personal brand. Storytelling is an important part of building your personal brand, but aim to share stories that highlight and promote the truth. Why ..read more

Fortune 500 companies, like Walmart or Nike, have in-depth marketing strategies, seemingly putting them everywhere around the globe. Where these behemoth organizations have the money and staffing to achieve such a large-scale public relations strategy, you may wonder, how do I market myself when I'm highly specialized within my industry? You don't have to appeal to everyone everywhere when you create your PR strategy for your business or yourself. Instead, it would help if you appealed to those needing your expertise by providing value to your niche market. A niche market is a "focused set of ..read more

The internet is noisy. Everybody has new products to push, endorsements to plug, and affiliate links to share. The focus is push, push, push, and this constant barrage is so draining on the end-user!  One of the biggest mistakes you can make with your brand is anchoring your brand in the pursuit of constant getting rather than giving. Yes, we want our customers to buy our products, but there are better strategies than persistently bugging your audience to give their time and their money. If you really want your brand to stand out in the noise, especially early on, work to bring value to ..read more

Want to know one of the most effective tools to amplify your personal brand, boost prestige, and elevate your brand's value in the marketplace?  It's a simple enough answer – storytelling. Well-written stories will transcend your brand from empty images and words on a website to a brand that engages, influences, and inspires people. When your brand's story resonates with people, you build trust. Great storytelling creates authentic, relatable experiences with your audience and helps them understand your brand's core and its values. Stories Connect Us Humans are emotional and strive fo ..read more