Organizations are constantly seeking ways to gain a competitive edge by transforming data into actionable insights through analytics. However, achieving analytical success goes beyond just collecting large volumes of data and building dashboards. The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area – establishing a ..read more

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us ..read more

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season ..read more

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture ..read more

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions ..read more

The Forrester Wave™: Process Centric AIOps, Q2 2023 evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations ..read more

In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding ..read more

The "reasons" that digital transformations fail are often just symptoms. Tech leaders need to connect the dots throughout user networks if digital CX transformation efforts are to succeed.   ..read more

Financial services firms are no strangers to innovation. Deep pockets and customer pressure to continually differentiate means that new digital capabilities are constantly in development. Still, this process is not unfettered. With high regulatory pressure FS firms innovate within boundaries, create digital services protected behind corporate firewalls, abide by tenancy isolation rules, and ensure that ..read more

AIOps is a fast moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step towards a successful AIOps implementation and this landscape report provides you a starting point ..read more