Every nonprofit knows that getting donations is just half of the battle. Once you’ve received a donation, it's all about keeping those relationships alive and thriving. In today’s digital age, those quarterly thank you letters and donation forms barely make it out of the mailbox. That’s why many nonprofits are using video to express gratitude and forge deeper connections with their supporters. Donors enjoy seeing the faces behind your nonprofit and the impact that their donations have made; they want to know that their support is meaningful and powerful. With video, you can kick off a journey ..read more

Studies show that recognized employees are 14% more productive, and 31% less likely to look for a new job. But let's face it – meaningful signs of appreciation are difficult, especially for remote and hybrid teams. Enter employee spotlight videos: Personalized, dynamic celebrations of achievements that deeply resonate with your team. Spotlight videos highlight an employee's journey, contributions, achievements, and unique personality. No corny awards ceremonies or greeting cards, just genuine appreciation delivered through powerful storytelling. In this piece, we'll walk you through the proce ..read more

Office celebrations hold a special power. They boost morale, strengthen connections, and remind everyone why they love being part of the team. But what happens when you can no longer head to the break room for cake or meet up for happy hour after work? A simple employee anniversary card doesn’t have quite the same effect, so you’ll have to turn it up a notch. In this blog we’ll show you to create personalized celebration videos that your employees will love. From saying happy birthday to celebrating employee anniversaries and milestones, we’ve got the tips and templates you celebrate like a b ..read more

Remember Zoom fatigue? The endless meetings that could have been emails? Days swallowed by misleading back-and-forth Slack threads? Those were the days before asynchronous video revolutionized the workforce. The pandemic's "Zoom boom" forced us to rethink how we communicate. Now, asynchronous videos – polished messages you record and share on your own terms – are the standard. Our annual video trends report revealed just how popular asynchronous video is in the workplace. In 2023, businesses created just as many training videos as they did advertising videos! And with a quick and easy video m ..read more

Your unique company culture is one of your company’s most valuable assets. So when it comes time to fill open roles and entice candidates, don’t leave your culture to a few measly pictures of the break room ping-pong table. Create a video! When looking for a job, 88% of people say a healthy company culture is vital for success, and 86% avoid companies with a bad reputation. With company culture videos, you can create transform listings into immersive experiences that job seekers are drawn to. About 35% more job seekers, actually! Animoto is here to help you strengthen your recruiting strategy ..read more

Every year, we’re seeing more and more businesses use video not just to market their products, but to communicate. In office and online, video communication is the new standard. We conducted a survey of 400 business professionals, and the insights we gained from their video playbook are bound to transform the way you approach engagement. In this blog, we’ll take apart our top video trends infographic stat by stat and give you all the details. DOWNLOAD THE INFOGRAPHIC Full steam ahead: The proliferation of video creation 90% of businesses create videos at least once a week & one-third pro ..read more

Valentine’s Day is almost here, and with it being the sixth largest spending event in the U.S. according to the NRF, it’s critical to remain top of mind for customers. Make sure to cover all of your digital bases by including Instagram Stories in your V-Day marketing plan. Use Stories daily to show a little love for your customers, drive sales for your business, and share attention-grabbing gift ideas. RELATED READING: Valentine's Day video ideas (plus templates!) Here are 5 easy ideas for Instagram Stories you can create this year for Valentine’s Day. Plus, we’ve included examples made in min ..read more

Valentine's Day is a crucial opportunity for businesses to reach their customers with video. However, with an influx of online shopping around this holiday spending, you'll need to go a step further with the creative design of your Valentine's Day marketing videos. In this post, we’ll share three creative Valentine's Day campaign ideas that you can use in your marketing videos this year. Select the one that works best with your brand, then easily create your first video in minutes with our library of Valentine’s Day video templates. MAKE A VALENTINE’S DAY VIDEO Concept 1: Traditional Valentine ..read more

The hardest part of starting a creative project can be staring at that blank page. You probably have some idea of what you want to say, but putting it into words, organizing it so it makes sense, making sure it all sounds good - it's not always an easy wall to climb. Enter the knight in shining armour - our new script generator. Powered by OpenAI, our script generator saves you time, effort, and mental energy by helping create personalized, professional-quality scripts in just a few moments. Your script will serve as the outline of your video, providing a clear and engaging flow and guideline ..read more

Sales videos are a potent tool, capable of delivering compelling and persuasive messages to prospects both remote and in-person. They can bring any story to life with visuals and audio that resonates and inspires any audience. Unlike other overused media like emails, video can drive more engagement, foster trust, and ultimately lead to successful conversions. If your team has been hesitant to make the switch to video, this article is here to help! Browse through this article for stellar examples of powerful and professional sales videos and when to use them in the 7-step sales process: 1. Pr ..read more