“I am pleased to share my positive experience with The Pure Gold Company regarding my investments in gold. I chose to invest in gold as I believe it to be true sound money that has withstood the test of time over many thousands of years, outlasting numerous currencies that have come and gone.” “The Pure Gold Company has proven to be an invaluable partner in my investment journey. They have been extremely helpful, demonstrating a wealth of knowledge and providing me with the very best advice. Their guidance has been instrumental as I incorporate precious metals as a crucial component of my pen ..read more

Gold coins are one of the most popular forms of gold ownership. They hark back to the days when gold was used as currency, although you can’t spend a Sovereign in Starbucks anymore. So why choose gold coins over gold bars? Why choose gold coins over silver coins? Which coins offer the most investment advantages like flexibility (easy to buy, easy to sell, easy to store) and tax benefits (depending on individual circumstances)? Find out here. Gold Coins vs Gold Bars One of the main differences between gold coins and bars is that bars tend to be bought in larger denominations. Although it is pos ..read more

The Pure Gold Company was recently accredited by the London Bullion Market Association as an associate member, and it’s more than just another logo on our website. So, what is the LBMA and why should it matter to our customers? What is the LBMA? The LBMA is the key independent standards agency for gold. It sets and promotes the quality standards for products like gold and silver bullion bars, specifying the purity and appearance of the bars. These standards allow buyers to be assured the gold they purchase is the correct weight and purity, taking the risk out of buying gold. The LBMA accredits ..read more

There was a time not too long ago when we weren’t to be trusted to make important decisions about our own future. The options on what you could do with your pension pot were severely limited, ostensibly to protect us from taking all our pensions out in one go and frittering it away with no thought for a comfortable retirement. Now most of us are in control, and the options are extensive and perhaps daunting. So how should you invest your tax-free pension lump sum, should you decide to take it? The answer is to look for the right balance of assets that are protected from market risk while still ..read more

ISA’s will go down in history as one the UK government’s better ideas. Enormously popular with savers, there is currently around £741.6 billion of value squirrelled away in adult ISA accounts. Flexible too, with cash and shares options depending on your appetite for risk and desire for growth. They are almost perfect, in fact. If it wasn’t for that pesky £20K annual investment limit. Luckily, there is another easy-access, tax-free option with a history of consistent growth: Physical Gold What is the ISA appeal and how is gold similar? There are three main types of ISA, each of which ..read more

Anyone who lived through the Y2K bug will remember the panicked expectation that our entire society (but mostly the banking system) would collapse at midnight on 31 December 1999. It didn’t, thankfully, but other cyber threats have caused their share of chaos as the world has moved further and further into the digital metaverse. The latest technology revolution – AI – while promising a cornucopia of efficiencies, comes with an equally fruitful basket of dangers, especially privacy and security concerns.  In a world of known unknowns and unknown unknowns, owning physical gold is one way to ..read more

Gold investment firm The Pure Gold Company saw a 93% increase in the sale of physical gold bar and coin purchases in 2023 compared to sales in 2022, as clients sought to safeguard the value of their assets against inflation and protect themselves from the impact of geopolitical uncertainty.   CEO Josh Saul said: “The Pure Gold Company asks every client what motivates them in their purchase of physical metal and, interestingly, last year we saw the number of people referring to “a fear of counter-party risk” more than triple (a 327% increase). The counterparti ..read more

Gold is a perennial asset. It’s safe-haven status means people have bought the yellow metal throughout the centuries to safeguard the value of their assets and protect it from market volatility. So, what makes 2024 a good time to buy gold? Persistent inflation, slow economic growth, lower interest rates and continued geopolitical tensions in several key countries are all positive drivers of gold and make 2024 a prudent time to buy. Persistent inflation The late 2022 inflation highs of up to, or in over, 10% may have finally eased, but the memory is still fresh and the wounds are still deep. Th ..read more

2023 has felt like the crest of a wave. A wave of inflation, a wave of interest rate hikes, a wave of uncertainty. Whether, when and how this wave will break in 2024 is the million-dollar question. The answer is gold. 1. Long Term price Gold is a great investment for the long term and has been the best-performing asset of the 21st century. There are always going to be fluctuations in the price of gold within shorter time frames, but patient long-term investors have enjoyed an upward trajectory for centuries. Forecasts by analysts, investment banks and gold investors cover a wide range of ..read more

We are open until 5.30pm Dec 22nd Our offices are closed from Dec 23rd to Jan 1st We open again at 9am on Jan 2nd Gold and silver deliveries will be suspended between Dec 15th and Jan 8th to ensure the safety and security of your precious metal purchases (this is the busiest time of the year for couriers). We wish you a joyful holiday season and look forward to speaking to you in the New Year! The post Our Christmas 2023 Opening Times appeared first on The Pure Gold Company ..read more