Why Relying on Social Media Marketing Won’t Scale Your Online Course Business Anymore (and what will) Is the sheer volume of tasks you have to do to sell your online course through social media marketing starting to drive you mad? No matter what you do, it feels like you’ll always be stuck on a hamster wheel of content creation, and your legs are getting tired AF. Personally, it exhausts me just thinking of the amount of time I have to spend on content to stay relevant. And social media isn’t even my biggest marketing strategy, although I know it is for most course creators these days ..read more

Facebook and Instagram Ad Campaign Strategy to Grow Your Business WORK WITH US Let me guess what you’ve heard about social media marketing You may be used to a Facebook ads agency promising you super cheap clicks or leads, or the most dialed in targeting out there. Not Elevate Her Marketing. Here at EHM, we’re different. Ask yourself this… What would you rather have? $1 leads where 2% of them turned into customers or $4 leads where 50% of them turned into customers? At Elevate Her Marketing we don’t just get you clicks and leads, we get you, customers who purchase. And we do it by helping ..read more

Home How to Build a Hybrid Organic and Paid Social Media Strategy Organic social media posts may be free, but they don’t always have the same impact as paid ones. Paid ads allow you to directly target specific demographics and tailor your message to their interests. They also make it easier to track your results. Regardless of what you decide on, organic or paid, both are important for a successful marketing campaign. In this article, we will go over some different social media strategy examples for organic, paid, or a combination of both. A hybrid strategy is worth considering for most o ..read more

Home No One Told You About This Digital Marketing Ecosystem for Course Creators Sell Your Course Online Consistently Do you know why most course creators fail to sell as much as they probably could? It’s because their strategy is hyper-focused on one facet of marketing, while the rest of their marketing channels are ignored, neglected, or eliminated. In order to build a high-converting funnel, it’s important to continue adding the right pieces to your marketing. There are six main parts to a digital marketing ecosystem. Many times, a course creator will see significant progress using o ..read more

Home 5 Expert Secrets for Better-Converting Facebook Ad Copy Writing great Facebook ad copy is an art form. The best ads on Facebook stand out from the crowd. The more compelling your ad copy, the better it will perform. In this post, we’ll share five secrets behind writing compelling Facebook ad copy. Secret #1: Use an Opening Question to Get Readers Saying “Yes” One of the best ways to make sure you’re reaching your target customers is to ask “yes” questions. Questions to which only your ideal audience would respond in the affirmative. “Yes” questions should be at the top of your a ..read more

Home How Much Do Facebook Ads Cost? Here’s Everything You Need to Know Facebook ads costs can vary widely, depending on many factors. This article will explore the cost of Facebook ads themselves and how much you can expect to pay for Facebook ads management by an agency or consultant. Facebook Ads Are One of the Most Effective Ways to Reach Your Target Audience Business owners are always looking for ways to reach more potential customers. And if you’re not on Facebook, you’re missing out on a huge opportunity. There are over 2 billion active users on Facebook, which means there’s an ..read more

Home Facebook and Instagram Marketing Checklist for Course Creators If your course sales have reached a plateau, it’s time to start thinking about how to reach more students. Let’s review a Facebook and Instagram marketing checklist to explore how you can grow your warm audience for your online course and increase sales. What are some new and creative ways to market it? Consider the type of course you’re selling, your target audience, your goals, and the cost per acquisition you need to meet to be profitable. There are many strategies for Facebook and Instagram marketing that can help you ..read more

Home How to Choose a Facebook Advertising Agency or Consultant Knowing how to choose a Facebook advertising agency or consultant that’s best for your business can be challenging. Where does one start? There are many factors to consider when choosing an advertising agency or consultant, including price, experience with Facebook and Instagram marketing, and knowledge of current trends in the industry. Here are some tips on choosing the right one for your business. Key Tip #1: Identify What You Want to Accomplish Know what you want to accomplish before finding the Facebook marketing spec ..read more

9 Facebook Advertising Mistakes Course Creators Should Avoid Facebook is a powerful marketing tool for all kinds of businesses, including course creators. This article will cover 9 common Facebook advertising mistakes course creators should avoid when using this platform. 1. Not knowing the difference between ads and boosted posts It is important to know the difference between boosted posts and Facebook ads. A boosted post appears in the timeline of your Facebook page. You’ll tell Facebook who you want to reach, what your maximum budget is, and how long you would like the post to remain b ..read more

6 Unique Facebook Advertising Tactics for Course Creators Marketers have been using Facebook for years to promote their products and services. And while some marketers are still unsure of how Facebook ads work, it’s hard to deny that they’re an essential part of any modern marketer’s toolbox. In this article, we’ll explore 6 strategic Facebook advertising tactics to promote your courses. Whether you’ve never tried a Facebook ad before or if you want to get more from your current campaigns, you’ll find something in here worth trying out today. Let’s jump in! Remember: these are not only ..read more