Have you ever created a great piece of content with the perfect soundtrack, only for it to be flagged and removed from your social media profiles for copyright reasons? Perhaps you avoid using music that isn’t integrated with a social media platform to avoid potential copyright problems. Music can make or break your content. It can grab attention and skyrocket your engagement. It can connect instantly with a specific target demographic and encourage more watch time, helping to bring your brand to the next level. So, how can we add incredible music to our social media posts without the worry ..read more

Let’s talk about videos. More people than ever are consuming video content, while marketers are leaning further towards video content. According to invideo, videos have become the most popular choice for content consumption today. Hubspot claims that in 2020, 96% of consumers increased their online video consumption and nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness. With more video content being produced and consumed than ever, Facebook gives you the option to organise video content ..read more

Events have been around for a long time on Facebook, but they have come a long way since their inception on the platform. Whether you have an online, physical, ticketed or free event to promote, Facebook makes it simple. Today we’re going to be navigating the world of creating events on Facebook. You can create an event with your personal profile being the host, but in this article we are focussing on creating events hosted by a Facebook page you manage. Here’s your step-by-step guide to creating and sharing an event on Facebook. Navigate to event creation via desktop Go to a page you manag ..read more

Building an audience on social media is a fantastic way to connect and engage with people who love your brand. However, business doesn’t stop there. Without monetising your brand, Facebook likes become vanity metrics. If you want to turn interest into sales, you might be looking to encourage your Facebook fans to go beyond social media and towards your own website. Today we’ll be sharing examples from footwear brand Xtreme. This brand puts into practice 5 fundamental ways to encourage a Facebook audience to check out your website (and hopefully hit the check out with a full basket while they ..read more

The act of building brand trust on a social media platform is known as social proofing. It uses the psychology that if other people trust a brand, you can too! It can be seen as similar to word-of-mouth marketing because of this. Social proofing is important because the online climate is filled with saturated markets, big competition and choice for consumers. What will make a potential customer pick your brand over another? Building consumer trust as a brand plays a big role in securing sales from potential customers. 8 Ways To Social Proof Your Facebook Page 1. Reviews & Testimonials O ..read more

With 1.7 million likes and counting, building community is at the heart of Magic: The Gathering, which aligns perfectly with the nature of social media marketing. MTG use their Facebook page to build hype, share releases, start conversations and look after their customer base, so whether you’re into gaming or not, if you’re a business looking to expand your empire on Facebook, there’s a trick or two to learn from these marketing wizards. About The Brand Magic: The Gathering is a brand released by Wizards of the Coast (which is now a subsidiary of Hasbro). MTG has a dedicated Facebook page fa ..read more

There are many ways to promote your business through advertising on Facebook. You can create adverts in the business suite or the ads manager. If you want to promote a specific post that is already published on your profile, the easiest way to do this is to boost the post. Check out our guide for boosting posts. When you start advertising on social media it can be daunting, but it doesn’t have to be. With Facebook’s cost-per-click being cheaper than many other online advertising platforms, don’t miss out on an inexpensive marketing opportunity to connect your brand with potential customers ..read more

Facebook pages are highly customisable in a way that other social media platforms are less so. You can mould them into whatever you want, to showcase your business in the best possible light. Customising your page tabs can help with this. What Are Tabs? The structure of your Facebook page is built around tabs. They are situated at the top of your page and act as a menu, leading the viewer to specific sections of content. While the ‘Home’ tab is automatically displayed upon viewing a Facebook page, and your posts and updates in the ‘Home’ tab are in a logical, often chronological fashion, othe ..read more

Make your brand pop upon first impression by getting the basics right. When someone hears about your brand, sees your advert or attempts to find you online, one of the first logical places to look is your social channels. These channels provide social proofing, build trust with the consumer and share more than you can get across in traditional media. Potential customers can find information quickly on Facebook pages such as: opening times, website information, telephone number, email address, brand ethos and more. By getting the basics right with your Facebook page, you can convey a huge amo ..read more

If you’re relying on Facebook for connecting with your audience, you will find that your reach may seem pretty low in comparison with the amount of likes your page has amassed. One way to gain more reach and engagement is to boost your Facebook posts. Boosting a post is a simple way to advertise on Facebook to reach more people. Facebook is a pay-to-play platform when you’re running a page. You have to put in money in order to connect with a significant amount of your audience and get the most out of your page. The simplest way to get your audience seeing your content is through boosting a ..read more