Even as social media platforms continue to evolve, marketers will never forget their first love: Facebook. This is one of the oldest channels that stuck with marketers like a stamp on an envelope. Despite the fact that this platform has a lower engagement rate nowadays compared with its beginnings, users still prefer to promote their products and services here. And with great brand performance comes an even greater responsibility. That is why competitor research has become paramount for brand success in this ever-changing social media world. To help you simplify this complex process a bit, we ..read more

Video marketing has taken over the internet! In the past few years, video marketing on social media has transformed the marketing world. It has proven to be a really effective, interactive and engaging tool and we can all agree to this fact. According to a research conducted by HubSpot a while back, four out of the top six channels on which worldwide audiences watch videos are social media channels. Facebook video marketing is trending and via stories, 360° videos, and live videos you can boost your digital marketing strategy sooner than later. Today, I'm going to share with you a few tips on ..read more

While, for the moment, the social media platform that sparks the highest interest and is on every marketer’s lips is TikTok, the more consolidated, longer-living networks are still crucial for a brand’s visibility boost. Facebook, for example, besides being the most used social media channel, also integrates the widest variety of features that facilitate communication between brands and their social audiences. From the Facebook Marketplace that allows direct selling and simplifies the buyer’s journey to chatbots that are extremely helpful for customer support, Facebook marketing remains a tac ..read more

New to Facebook analytics? Or maybe you’ve started using it but haven’t yet unlocked its full potential? Consider this: Facebook analytics will change the way you do business. Understanding key insights is essential for every marketing strategy. Today, we’re going to go over the main advantages of using Facebook analytics, the best Facebook analytics tools to track your performance, and the most important Facebook metrics to keep an eye on. How to check your Facebook analytics to get in-depth insights Discover the advantages of Facebook analytics Choose the best Facebook analytics tool Key F ..read more

Rumour has it Facebook is no longer as popular as it once was. However, marketers and agencies keep investing into Facebook ads like there’s no tomorrow. And others may be wondering why. Well, the truth is people who have social media profiles on different platforms are still more likely to buy from Facebook ads. They put their trust into brands that advertise on Facebook like they trust grandma’s words ‘cause she has more life experience. (No offence, TikTok) It seems that experience also qualifies Facebook and Facebook ads continue to be a great way to sell even in 2023. Keep reading to fin ..read more

When it comes to digital marketing, social media platforms are the key. Besides presenting your products through organic posts, sometimes you have to admit they need a little push. Developing social media ad campaigns can help your brand’s sales skyrocket. Since your business’ progress is your main goal, you need to try out every strategy to succeed. Social media advertising is one of the most influential and quickest ways to reach a new, targeted audience. We are going to show you everything you need to know about social media advertising to improve your marketing game. Let’s dive in! Social ..read more

Even if social media platforms have continued to evolve, marketers will never forget their first love, Facebook. This is one of the oldest channels that stuck with marketers like a stamp on an envelope. Despite the fact that this platform has a lower engagement rate nowadays compared with its beginnings, users still prefer to promote their products and services here. And with great brand performance comes an even greater responsibility. That is why competition is always flourishing in this online environment. Today we will learn everything we need to know about competitive brand analysis on F ..read more

Becoming a social media strategist means being ready to wear many hats. If you believe this is a dream job, you have to know that it implies a lot of work. Since the social media has become the space where everyone is searching for solutions to their problems, then companies decided to make use of social media strategists to empower their businesses. As a brand, in a world driven by the online market, you need a specialist to survive and thrive. This is how social media strategists have become the most sought in the marketing industry. Let’s find out more about the perks of being a social med ..read more

We all know the struggle of posting about the new campaign, products or services on Facebook and then waiting to see users’ reaction. A brand needs both organic and paid social media campaigns, since the first one brings long-term results, and the second one amplifies the evolution obtained with the first. You can make your work worth the struggle if you start a Facebook ad campaign to empower your brand. This way, you will reach more people, being able to increase brand awareness at a faster pace than relying only on organic campaigns. We are to help, as always. Grab that well-deserved cup o ..read more

When analyzing social media reach, marketers may have different ways of looking at this social KPI. For some social media managers, the “reach” metric stands for engagement by reach, while others - when hearing the term - think about reach rate data. On that note, let's see what the analysis of 933.200 social posts has revealed about social media reach in 2022. Social media reach metrics 1. Social media reach rate data 2. Facebook and Instagram engagement by reach stats for 2022 3. Methodology 1. Social media reach rate data Social media reach is one of the most important content KPIs, coun ..read more