Interview with Bram Van der Hallen
bram.social
by Bram
1w ago
Interview conducted by Omar Reyes, March 2024 Where were you born and raised? Also tell us something unique about yourself. I was born and raised in the North of the province of Antwerp in Belgium, where I lived in 4 different municipalities so far. Something that probably makes me unique is that I grew up in a large family having 7 sisters and 1 brother. That’s right, seven! What got you interested in marketing and what was your journey? I’ve always believed that anything is possible if you believe it can be done. When I discovered the internet at the age of 14 in 1998, I was immediately intr ..read more
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Meta Ads insights report in Google Analytics 4
bram.social
by Bram
1w ago
Learn how to create an insightful custom Meta Ads report in Google Analytics 4 using custom UTM parameters for your Meta Ads that are supported in GA4. The final result of this tutorial will be a custom report that shows website sessions and revenue coming from retargeting versus prospecting Meta Ads, while it also provides a quick view on the creative format sending the traffic for different Meta Placements. Example report: Meta Ads Insights report in Google Analytics 4 Some background first Google Analytics introduced a new ‘Manual traffic source dimensions and report’ in February, 2024. Thi ..read more
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How to implement Google Consent Mode V2 in 5 Steps
bram.social
by Bram
2w ago
Follow all 5 steps in this tutorial to set up Google Consent Mode V2 for your website. Why do you need to implement consent mode for your website? To keep using Google Ads measurement, ads personalization and remarketing features, you must collect consent from end users based in the EEA to share consent signals with Google. Google Ads notice about Consent for ads personalization Disclaimer: Before getting started, consult with your legal department/expert regarding data and privacy. This tutorial only shows how to technically implement Google Consent Mode V2 using a CMP, it does not guarantee ..read more
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About Bram Van der Hallen
bram.social
by Bram
1M ago
Overview Born: February 17, 1984 – Belgium Nationality: Belgian Bio Bram Van der Hallen is an all-round digital marketer and Meta Ads expert. With 15+ years experience in the industry and several certifications, including Meta and Google, Bram shares his knowledge on his social media and website. Bram provides tips and updates on Meta Ads, digital advertising, and all things related to the digital marketing industry. Additionally, Bram is the Digital Marketing Manager at Edge.be and supports businesses to accelerate growth through his expertise. Background Bram started his career back in 200 ..read more
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Bram’s Buzz – Edition 3, 2023
bram.social
by Bram
6M ago
This is the 3rd edition of Bram’s Buzz. The newsletter that keeps you updated on new features, insights and more about Facebook Ads and all things digital marketing. Subscribe on LinkedIn Most important Meta Ads updates Detailed Targeting now auto-expands for Traffic campaigns For ‘Traffic’ objective campaigns in Facebook Ads, the ‘Detailed Targeting Expansion’ option is being removed and replaced by ‘Advantage detailed targeting’, dropping manual control. Now Meta may always reach a broader group of people than you defined in your detailed targeting selections. Meta implements Advan ..read more
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Bram’s Buzz – Edition 2, 2023
bram.social
by Bram
6M ago
This is the 2nd edition of Bram’s Buzz. The newsletter that will keep you updated on new features, insights and more about Facebook Ads and all things digital marketing. Subscribe on LinkedIn Most important Meta Ads updates Schedule individual ads Meta added a new feature to Advantage+ shopping campaigns. This update allows advertisers to schedule individual ads and set start and end dates for each specific ad. Advantage+ shopping campaigns can automatically test up to 150 creative combinations. The goal is for AI to deliver the highest performing ads. The more ads, the more liquidi ..read more
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Bram’s Buzz – Edition 1, 2023
bram.social
by Bram
7M ago
This is the very first edition of Bram’s Buzz. My newsletter that will keep you updated on new features, insights and more about Facebook Ads and all things digital marketing. Subscribe on LinkedIn Most important Meta Ads updates Advantage+ audience targeting + Super Sheet Meta is rolling out new AI-powered audience targeting features. This update will use your targeting specifications as suggestions to automatically find your ideal audience. You can choose to enable this targeting option at the Ad Set level in Meta Ads Manager. Most likely this will become the suggested way of aud ..read more
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Join my exclusive circle
bram.social
by Bram
1y ago
I’m excited to announce that I’m launching an exclusive Discord community focused on paid social. The goal of this community is to connect with peers, share experiences and grow knowledge about running effective campaigns on various online channels. A virtual place to: Share experiences Ask questions Get expert advice Share articles and resources Discuss topics and cases Discover the latest news and trends Get inspired Have fun I want to launch this exclusive community at a slow pace, so we can all feel connected and grow together. Therefore, I will be inviting max. 10 people per week. Follo ..read more
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Measure the impact of viewable Facebook Ads on Google Searches
bram.social
by Bram
1y ago
This article is a more advanced tutorial for marketers and business owners looking to measure the ‘dark impact’ of Meta Ads (Facebook/Instagram) on Google Searches. That’s right, I’m talking about ‘dark’, meaning that the direct impact isn’t measurable by default and therefore is ‘dark’. Here’s a common scenario: Someone views your ad on Facebook or Instagram, but doesn’t click on your ad. Instead, they leave the app and open Google to search for your brand, product or services. They enter your website coming from Google and may convert later. The problem is that you won’t see the Meta source ..read more
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Report page quality and drop-offs using Facebook Custom Reports.
bram.social
by Bram
1y ago
Are you looking for a Facebook Ads report to identify website pages that trigger the most attention from your audience? Looking for a visual presentation of the current interest flow rates for landing pages linked to your Facebook Ads? In this tutorial you’ll learn how to set up a custom report using conditional formatting to quickly identify pages that succeed in keeping attention from viewers and pages that need to be tweaked to increase interest rates. This post will show you how to configure custom events step-by-step using Google Tag Manager and how to create a visual report in Meta Busin ..read more
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