When you search your business name, do you notice a few blue links to pages below your homepage on Google?   As an SEO consultant, I often get questions about those links, especially when business owners don’t like what’s showing there. So if you’re looking for how to change the links below your website’s homepage in the Google search results, this article is for you! What are sitelinks? Sitelinks are links from the same website that are clustered together under a website in the organic search results. Sitelinks often look like this on desktop: And this on mobile: Sitelinks are mea ..read more

Writing good, interesting, long blog posts is tough for wedding photographers.  I know. As an SEO consultant for wedding pros, I almost always suggest that photographers include more written content on their websites (and the photographers always groan).  But it’s true! Writing blog posts is awesome and helpful. Engaged couples searching on Google are looking for information, and you can become the trusted person who provides it. Blogging will drive traffic to your website and also help your site’s overall search engine rankings.  It’s a great way to market your photography busi ..read more

I can’t wait for Wedding MBA 2023 in Las Vegas! As a two-time attendee and first-time speaker, I want to guide you on what happens at Wedding MBA and where we can connect. What is Wedding MBA? Wedding MBA is the largest conference for wedding professionals in the world. It is held every year in Las Vegas at the Las Vegas Convention Center and attracts over 5,000 attendees. The conference focuses on the wedding industry— businesses that serve engaged couples like wedding venues, photographers, planners, officiants, DJs, florists, caterers, bakers, and bridal shops. Learn about SEO at Wedding MB ..read more

Dang, there are a lot of options for Showit website templates for wedding professionals.  Just looking at them, it’s hard to figure out which have the features you need and why some cost more than others.  And then beyond that— which Showit templates are actually good for SEO? As a wedding SEO specialist, I care not only that your website is beautiful, but also that it gets found on Google.  I have worked on hundreds of Showit websites, using Showit templates by dozens of different designers. And I have… opinions   Not all Showit designers know a lick about SEO, and many do ..read more

Have you ever received an email encouraging you to buy a domain name that’s related to what you do? The emails are usually kind of pushy, with lots of big claims about how much a domain will help your traffic. As a wedding SEO consultant, these emails get forwarded to my inbox all the time, by clients who want to know if the claims are real.  The emails go something like this: “We have a domain that is currently on sale that you might be interested in— DomainWithKeywordInIt.com.  This domain name explains what you do and can help you get more targeted customers and clients online ..read more

You’re working hard on your wedding business website and blogging on a regular basis (woohoo!).  But… when you finish writing your blog post and need to select categories and tags, the anxiety sets in. What is the right way to use categories and tags on a wedding blog?  Should I use a lot? Should I ignore them all together? Today, I answer your questions on how to use categories and tags, especially as they apply to wedding planners and photographers. An Overview of Categories and Tags Categories and tags were originally created for blogs to group similar content together.  They ..read more

If you have Google Search Console set up for your website, you’re going to get… the emails.  So many emails. I’m talking about the dreaded “issues detected” emails. They have terrifying technical subject lines like “Page indexing issues detected” and contain overwhelming errors like “Not found (404).”  And then… they tell you that you HAVE TO FIX THEM (or else?!) “We recommend that you fix these issues when possible to enable the best experience and coverage in Google Search.” Scary?  For sure.  But it’s OK— you’re not getting kicked off Google or sent to the principal’s o ..read more

I got a very distraught SEO inquiry from a wedding photographer a couple years ago.  After she had poured money into an expensive website redesign, her leads had dried up. She was panicking about bookings for the next season. She had an idea of the problem: For years, she had ranked on the first page of Google for “[her city name] wedding photographer,” which brought her a significant number of inquiries.  But after her website redesign, her ranking had dropped and dropped and dropped some more. She had fallen from Page 1 to page 7 of Google for her most important keyword, and her tr ..read more

I can’t avoid it any longer—It’s time to talk about how to set up Google Analytics 4, the new (and, thankfully, still free) analytics product from Google. I’m sure you’ve gotten a scary email like this: Create a new property ahead of Universal Analytics beginning turn down in 2023 Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. Confusing email from Google Basically, you will soon have to switch to Google’s new analytics product.  There’s no choice. But here’s th ..read more

It’s hard enough to make time to blog as a wedding planner, and it can be even harder if you need to come up with good blog post ideas.  If you don’t even know where to start, this list is for you. As an SEO consultant for wedding businesses, I always, always recommend blogging to improve search engine rankings for my wedding planner clients.  It’s so important to appeal to search engines with fresh content at least monthly. It also helps elevate your authority to have more helpful written information on your website. Don’t fall into the trap, though, of thinking one paragraph and to ..read more