Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business. Understanding Your Target Audience The first step in any marketing plan is to understand your target audience. Your target audience varies significantly based on your services, style, and location. Are you catering to luxury weddings, budget-friendly events, or something in between? Do your clients prefer traditional ..read more

The wedding industry thrives on personal connections and word-of-mouth referrals. Relationship marketing is the #1 way to grow your business before any other marketing strategy. Building a rapport with vendors such as florists, photographers, caterers, and venues can significantly boost your business’s visibility and reputation. These relationships can lead to vendors recommending your services to their clients and vice versa, creating relationships that benefit everyone involved. Identifying Potential Vendor Partners Start by identifying which types of vendors align best with your brand and c ..read more

In the US, many wedding shows and expos occur at the start of the calendar year. This is because it is at the end of the engagement season (November-February). Bridal shows and expos are a great opportunity to showcase your services, connect with potential clients, and set yourself apart from your competitors.  Being well prepared and having a strategy for connecting with potential clients will give you the most return on your investment. Let’s explore how you can effectively prepare for wedding shows and have a solid strategy for turning prospective couples into booked clients.  Cho ..read more

When it comes to booking new wedding planning clients, trust is everything. Engaged couples are trusting you with one of the most important days of their lives, and they want to make sure you’re the right person for the job. In an industry where word-of-mouth referrals and recommendations carry a lot of weight, a healthy roster of testimonials can be a game-changer. They serve as social proof, helping potential clients feel more confident about hiring you. Today, let’s explore why testimonials are crucial for wedding planners, how to ask for them, and what to do if you receive a poor testimoni ..read more

Success as a wedding planner is only achieved with the support of other professionals in your local market. A strong network of wedding industry professionals gives you a constant stream of referrals and a network of trusted services you can recommend to your clients. Since networking is crucial to business success, let’s break down some best practices for effective and intentional networking strategies.  Make Intentional Connections There are so many wedding professionals in the market that you can connect with. While it can be fun to create friendships, it is smart to be very intention ..read more

Seeing as most of your ideal clients hang out on Pinterest – this platform is one to strongly consider adding to your marketing strategy. Being a visual search engine, Pinterest does operate very differently from other social media platforms, so before diving in, there are several factors to consider. Let’s discover seven ways to know if you are ready to start using Pinterest for marketing your wedding business! Is your ideal client using the platform?  The first step would be to identify who your target audience is, what their interests are, and if they are using Pinterest to discover ne ..read more

Have you ever heard the phrase, the riches are in the niches? What it means is that you can make more by serving a specific audience. It sounds counterintuitive to offer your services to a audience in an effort to book more weddings, but choosing a niche can increase your industry leadership, result in more profit, and make your business easily referable by other wedding professionals. Why Choose a Niche/Specialty? Many people in the wedding industry do not want to specialize because there is a concern that they will lose business. I get that! We all want to fill our calendars and it seems lik ..read more

I had the absolute pleasure of chatting with GiGi McDowell, Founder and CEO of Fêtefully. GiGi shares how Fêtefully came into existence, how it helps couples and how wedding planners can use Fêtefully in their business. You can watch our conversation below. If you prefer to read, scroll to the bottom and click the button for the transcript. Check out this demo from Fêtefully! Learn More About Fêtefully Join Fêtefully Transcript The truth about owning an event planning business is that there are a million things that you are responsible for in addition to planning and designing events. Fr ..read more

A wedding is a once-in-a-lifetime (hopefully) experience, both personal and intimate, that is also a celebration shared with family and friends. After you’ve put together a beautiful wedding for your couple, you want them to remember you. You want them to tell others about their experience with you and the wonderful wedding you provided.  You can make their experience even better with a wedding gift that helps them build a beautiful life together. Successful couples will remember you more fondly.  What gift would be the most meaningful, most memorable? What about a gift of a lo ..read more

The wedding industry can be ultra-competitive and overcrowded at times. As a wedding business owner, we want to focus on strategies that give our event planning business an edge and makes us stand out from the crowd.   Here are 5 strategies to establish yourself as a leader and help your business earn the trust of potential clients: 1) Gain Publicity Public relations is a great way to establish trust for your business. When your peers and potential clients see a third party validation of your work, it is perceived much differently than if they see a typical advertisement for your bus ..read more