As a wedding pro, you know that optimizing your wedding sales process so you can attract qualified leads, craft compelling proposals and close more bookings is key to your success. That’s why converting Storefront clicks into clients is a top priority that requires strategic finesse.  Knowing this, we recently sat down with esteemed WeddingPro Educator Terrica to get her expert insights on optimizing lead replies and transforming inquiries into bookings.  In her webinar, From Clicks to Clients: Mastering the Wedding Sales Game, she shares her proven strategies for crafting irresistib ..read more

Welcome to WeddingPro’s 2024 catalog of webinars! As we continue to navigate the dynamic wedding industry, we’re excited to offer a comprehensive lineup of webinars this year that are designed to help pros like you thrive.  And while there’s more exciting things to come, if you’ve missed any of our previous webinars this year, don’t worry—we have you covered! Below you’ll find all of WeddingPro’s webinars so far in 2024. Whether you’re looking to enhance your marketing strategies, understand the latest trends, or improve your sales processes, we have something for everyone.  So keep ..read more

I love summer. Seventeen years ago on a warm summer evening on a balcony 33 stories above the city of Dallas, I met Emily. We were married two years later in what could have been a beautiful LGBTQ wedding, but I was still in denial and unable to conceive of a world in which I could be my authentic self.  Now that I have accepted and embraced my nonbinary gender identity, our LGBTQ wedding would be a queer celebration of commitment between two people that love each other unconditionally and without capacity.  I’ve come to learn that even If you’re an ally of the LGBTQ community and fa ..read more

Happy Pride Month! At WeddingPro, we believe that Pride is much more than just a month on the calendar—it’s a time to celebrate diversity, amplify voices, and work towards building a more inclusive community.  This month, we are excited to shine a spotlight on LGBTQ+ pros who are also part of The Knot’s 2024 Ones to Watch list. These pros are not only exceptional in their craft but also passionate about fostering inclusivity and making the wedding industry a more welcoming space for all.  Read on to be inspired by their stories, learn about their experiences, and discover how they ar ..read more

At WeddingPro, we’re always listening to your feedback and working hard to improve our tools for your business’ success. Recently, we’ve made significant product updates and enhancements to our platform to improve lead quality and equip you to convert more leads into bookings.  From in-product response guidance to improved app notifications, we’ve implemented several features to help you build two-way conversations with more couples and grow your business. Take a closer look at what we’ve introduced so far in 2024. 7 Exciting WeddingPro Product Updates 1. Inbox response guidance Crafting ..read more

As a wedding pro, you’re likely wondering about how to grow your business online in the most effective way. After all, engaged couples report conducting 91% of all their wedding planning online—and this includes searching for their vendor team. Fortunately, we have the answer. Your Storefront is the first impression couples get of your business when they’re searching for wedding pros on The Knot and WeddingWire. That’s why it’s important to keep it up to date. This way, your content will remain fresh and you’ll put your best foot forward to attract more of your ideal clients (we recommend at l ..read more

As a wedding pro, you’re likely wondering about how to grow your business online in the most effective way. After all, engaged couples report conducting 91% of all their wedding planning online—and this includes searching for their vendor team. Fortunately, we have the answer. Your Storefront is the first impression couples get of your business when they’re searching for wedding pros on The Knot and WeddingWire. That’s why it’s important to keep it up to date. This way, your content will remain fresh and you’ll put your best foot forward to attract more of your ideal clients (we recommend at l ..read more

Hey, Pros! We’re back with another exciting event recap, and we’re taking you to the sunny shores of Palm Beach, FL for the WeddingPro Experience! The WeddingPro Experience in Palm Beach took place over two unforgettable days at the PGA National Resort & Spa, a luxurious venue offering top-notch amenities and breathtaking views. Most pros attended both a networking party on Tuesday, April 2nd, and an education event on Wednesday, April 3rd, immersing themselves in a world of learning, networking and celebrating. The event kicked off with a vibrant networking party where pros mingled, excha ..read more

When you think about marketing your business to newly engaged couples, who do you picture? We’d go so far as to guess that you think of a younger couple. And, you wouldn’t be wrong—the average age of someone who gets engaged in the U.S. is 29 years old. But, just because engaged couples tend to be younger than you (heck, maybe they are your age!), that doesn’t mean they are all the same. Millennials and Gen Zers are often lumped together in regards to how businesses market to them—but assuming they are more alike than different is a strategic mistake. The truth is that there’s a big difference ..read more

Whether you’ve been a wedding pro for three years or 30, couples are going to look to you to find out what’s happening in the industry and incorporate current styles into their events. That means staying up to date on 2024 wedding trends. Fortunately, it’s pretty easy to get a sense of what’s trending just by looking at your FYP or your Instagram feed, but we’re here to spell it out for you with a quick reference guide. Read on to learn more, get inspired and find out how to utilize these editor-approved 2024 wedding trends in your events this year.  What’s New in Wedding Trends for 2024 ..read more