When you think about marketing your business to newly engaged couples, who do you picture? We’d go so far as to guess that you think of a younger couple. And, you wouldn’t be wrong—the average age of someone who gets engaged in the U.S. is 29 years old. But, just because engaged couples tend to be younger than you (heck, maybe they are your age!), that doesn’t mean they are all the same. Millennials and Gen Zers are often lumped together in regards to how businesses market to them—but assuming they are more alike than different is a strategic mistake. The truth is that there’s a big difference ..read more

Whether you’ve been a wedding pro for three years or 30, couples are going to look to you to find out what’s happening in the industry and incorporate current styles into their events. That means staying up to date on 2024 wedding trends. Fortunately, it’s pretty easy to get a sense of what’s trending just by looking at your FYP or your Instagram feed, but we’re here to spell it out for you with a quick reference guide. Read on to learn more, get inspired and find out how to utilize these editor-approved 2024 wedding trends in your events this year.  What’s New in Wedding Trends for 2024 ..read more

WeddingPro is pleased to introduce the 2024 Class of Fellowship for Change, a program that gives pros from historically underserved communities in their first years of business the chance to pursue their passions and accelerate their growth through expert-led education, one-on-one mentorship and so much more. Research shows not enough small business owners in underserved communities get access to funding and education that will truly help them thrive. That’s why we created Fellowship for Change. We can’t wait to see how these Fellows grow their businesses over the course of 2024 and beyond. An ..read more

Here at WeddingPro, our team is always working hard to continually improve our products (with both new product launches and updates) to help you achieve your business goals. And this year, we saw our pros grow their businesses to new heights through both existing WeddingPro product offerings as well as some exciting new features! With the end of the year fast approaching and engagement season upon us, make sure to check out this list of our most-loved recent product launches and updates designed to help close the sale with your ideal clients faster, and make your day-to-day business management ..read more

WeddingPro closed out a great year of socials with a varsity-inspired night in Chicago, brought to life by the fabulous team at Big City Bride. Big City Bride just celebrated 20 years of Chicago wedding planning experience and for this event, they demonstrated their proven expertise in event design and planning, from concept to onsite production.   Our venue was the historic Wildman Boiler & Tank building. At over 12,000 square feet, Wildman BT has been revitalized as a blank slate space with many thoughtful functional additions that make it an ideal wedding venue. The industrial ..read more

Welcome to Month 8 We can’t believe we are entering the eighth and final month of Fellowship for Change with you! Before we do this one more time, let’s go over what we learned last month! Bethel Nathan walked you through what the client experience is and talked a lot about the importance of communication. She also provided you with the tools you should use in every stage to deliver a customer journey that leads to a customer experience they will rave about.  In month eight, we will dive into everything you need to run your business smoothly and sustainably. By the end of the month, you’l ..read more

Welcome to Month 7 We are so excited to begin the seventh month of Fellowship for Change with you! Before we do, let’s go over what we learned last month! Alan Berg, CSP walked you through ways to better convert your inquiries, taught you how to answer those tough price questions and explained why you need to ask for the sale. He also helped you review your sales process and gave ideas to avoid getting ghosted. In month seven, we will be diving into everything you need to build the best client experience. By the end of the month, you’ll feel confident in understanding that how you deliver is j ..read more

Welcome to Month 6 It’s time to kick off the sixth month of Fellowship for Change, but before we do, let’s go over what we learned last month! Nadia Anderson, CPA went over the process of financial accountability and the importance of hiring a lawyer and accountant. She also explained why you should set aside time to go over expenses and how to set a budget to run a successful business.  In month six, we’ll focus on Sales and Pricing to help you refine the skills you need to move couples through your sales funnel. Alan Berg, CSP, will help you better convert your inquiries, teach you how ..read more

Modern technology has supported business growth since its inception, evolving into the vast ecosystem of software and digital solutions that exists today. From Dropbox to Google Drive and everything in between, many creative entrepreneurs develop a robust tech stack over time by adding tools as they’re needed.  However, with an ever-changing virtual landscape, it’s easy to fall behind on the latest tech or overlook an opportunity for efficiency. That’s why every wedding professional should aim to stay up-to-date with technology and refresh their systems regularly. But if everything is “wo ..read more

Hi, Pros! We’re back with another WeddingPro Social recap, and we’re excited to tell you all about our most recent event city: New York, New York! New York is famous for its culture and iconic skyline, and this week WeddingPro welcomed pros from across the tri-state area to the New York City Social. Refinery Rooftop was the perfect setting to host us with an incredible view of the Empire State Building and the bustle of midtown Manhattan.  The décor detail was amazing—from custom designs by Bombshell to acrylic signage installations by Dogwood Blossom. And, DJ Scooter kept everyone dancin ..read more