Artisan Spotlight: Meet Amna   Do you know Fuchsia Shoes are primarily packed by all women? Packaging may seem like a minor detail, and too often it is overlooked. However, packaging is an important component of a brand that tells a story and requires people who are attention to detail, and have a strong aesthetic sense. For us it's Amna who has been with us for a little over two years. Growing up she learnt sewing at home and would often help out her mother who was an in-home tailor stitching clothes for the local community.  Her husband is running Fuchsia's operations locally manag ..read more

Meet Fuchsia’s Customer Service Team Customer Service is a critical part of any business. At Fuchsia, this important task is handled by two rockstar gals Arshia and Noor who are the main point of human contact with our customers.  Here is a little about them: Arshia Komal Arshia graduated with a bachelor's degree in Dietetics, with honors, to be precise. She secured second-highest CGPA in her batch, but at Fuchsia, she's exploring her skills in Customer Relationship and Marketing.  She is considerate, passionate and committed. She wants to make the most of her life by being financia ..read more

The impact of women's history might seem abstract to some and less pressing than the immediate struggles of working women today in the era of Covid-19. Amid the Covid-19 pandemic, women have been juggling working from home, home-schooling, and caring for vulnerable family members. But to ignore the vital role that women's dreams and accomplishments play in our own lives would be a great mistake. We draw strength and inspiration from those who came before us - and those remarkable women working among us today. They are a part of our success story, and a truly inclusive history recognizes how im ..read more

The impact of women's history might seem abstract to some and less pressing than the immediate struggles of working women today in the era of Covid-19. Amid the Covid-19 pandemic, women have been juggling working from home, home-schooling, and caring for vulnerable family members. But to ignore the vital role that women's dreams and accomplishments play in our own lives would be a great mistake. We draw strength and inspiration from those who came before us - and those remarkable women working among us today. They are a part of our success story, and a truly inclusive history recognizes how im ..read more

Millions of people in the developing world are associated with the artisan sector. It is one of the main sources of income for both men and women craftspeople who seek a sustainable livelihood. However, these artisans are also some of the most marginalized around the world, lacking independent access to the global market and often exploited by unscrupulous middlemen. One such story of our embroidery artisan - Shehzad who was working with local designers making wedding clothes. He would often struggle to make ends meet during the off wedding season. He has been with us for the last 6 months a ..read more

Each year we travel the world in search of great art. Every once in a while, we discover art so special and rare that we can’t wait to bring them home and share! One of our recent discoveries is the “Phulkari” art practiced by a group based out of District Haripur in the province of KPK in Pakistan. Read more ..read more

Did you know by purchasing Fuchsia shoes artisans in Pakistan are experiencing financial stability that enables them to thrive for a better future for themselves and their families? We are so proud to see the transformations in each of the artisans lives and wanted to share the impactful story of one particular artisan on our team. Read more ..read more

Our workshop is located an hour away outside Faisalabad – the third most populous and major industrial city in Pakistan. The workshop is relatively small in comparison to surrounding factories and solely makes shoes for Fuchsia to provide its workers a sustainable living throughout the year. Read more ..read more

What!! It takes more than 30 steps to prepare Fuchsia Flats (Khusas, کھسہ). That was my initial reaction when I was told by my artisans. So I decided to spend a week with them in their factory and see it myself how Fuchsia Shoes are made. Our artisans usually work on a batch of 40 to 60 pairs in one cycle and it takes them around a week (sometimes 2 weeks) to complete a cycle. The usually follow assembly line for their manufacturing. Some steps take from hours to days depending on weather and climate. Since a lot of people were interested in learning about the overall ma ..read more

When Fuchsia was first founded in Seattle, WA by a group of friends, we had a vision and destination in mind. To create unique handmade quality shoes that you can depend on for every walk of life. A pair of shoes that help put your best foot forward when you encounter rocks and obstacles in your path. But also shoes you wore when you celebrate your life’s precious moments. Recently we interviewed a newlywed bride who bought a pair of flats for all of her bridesmaids and we couldn’t help but share this beautiful story. Fuchsia: How did you hear about Fuchsia and what made you pick our flats? St ..read more