The 4 Roles Every Small Marketing Team Should Have
Akari Digital
by Ally
5M ago
Too many small businesses start with straightforward and scalable marketing, but then before they can blink their marketing turns into an all-consuming and energy sucking monster that they struggle to sustain.  Usually, it’s becuase they aren’t investing in the right things or the right people.  After auditing the marketing of hundreds of small businesses, we’ve found that there are four roles that every monster-proof marketing team has. In this post, we’ll walk you through what those roles are, different ways they can manifest in your team, and provide some examples of how to struct ..read more
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Feature on Agency 23
Akari Digital
by Akari Digital
6M ago
I had the pleasure of writing a featured post for Agency 23 where I go over the do’s and don’ts of making your marketing scalable. Because as many of us know it is easy to get sucked into the marketing burnout cycle when trying to grow our business. This post addresses The need to market better rather than just doing more What scalable marketing is and why it’s important to set up for long-term business growth Platforms to use at each stage of the customer journey Examples of what to look at when measuring your marketing efforts Treating your marketing like a series of experiments. Take me t ..read more
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10 Minute Marketing
Akari Digital
by Akari Digital
6M ago
Thank you to Sonja for hosting me on her podcast, 10 Minute Marketing! We talked about: What got me into data-backed marketing Tools you can use to collect marketing data and tools to analyze said data High-level data points you should generally be looking at for your marketing How we have experimented with our own marketing strategy at Akari Digital Be sure to listen till the end where I give my thoughts about AI and how it is impacting the marketing world. Listen to the podcast ..read more
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Business Ops Unleashed
Akari Digital
by Akari Digital
6M ago
Shelly Criswell invited me on her podcast, Business Ops Unleased. Listen to it to learn… What we do here at Akari Digital and how it all started What sort of businesses benefit most from working with us and data-driven marketing The impact of transitioning to data-backed marketing decisions Where to look if you are thinking of hiring marketing help or investing in marketing tools Be sure to listen till the end where I talk about which marketing metrics are most important to track, and then how you can use those to improve the effectiveness of your marketing. Listen to the podcast ..read more
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What all goes into digital accessibility, and how do you measure ROI?
Akari Digital
by Akari Digital
9M ago
Digital accessibility is something that should be on the radar for every single business, no matter how big or small.  If you have a website, if you communicate with people online in any capacity, and if you offer online products or services— people need to be able to access and use your content. Because if they can’t access and use it, they can’t buy from you.  A common mistake that many businesses make is they design their website, products, and services based on how they like to interact online, without considering that there are billions of other people out there who interact dif ..read more
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How To Measure Your Customer Journey And Use The Data To Make Better Marketing Decisions
Akari Digital
by ally
1y ago
The reason you aren’t seeing the results you want from your marketing might not be because you’re doing anything wrong— it might be because you’re putting your resources in the wrong places. Does this sound familiar? You want to increase sales or leads… so you try out something new like ads to reach more people. Or, maybe you looked at your data and notice that only 1% of people who saw your sales page purchased… so you hire a copywriter to optimize the page. But no matter what you try, it feels like you’ve hit a wall and even if you see small bumps here and there, no matter what you do, you c ..read more
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Should You Hire a Marketer for Your Small Business?
Akari Digital
by ally
2y ago
So, you’ve hit that point where you are just done doing all the things. Every business owner knows the challenge of wearing more hats than you can manage, and you’re doing a pretty decent job of keeping all the things together, but you’re also not a superhero.  But, have you hit a point where it’s profitable and beneficial to hire marketing help for your small business?  Let’s walk through uncovering the answer to that together.  Jump To:  When is the right time to pull the trigger? How do you know which type of marketer or marketing service is right for you?  Should ..read more
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For Small Businesses: How to Set Up and Use Google My Business
Akari Digital
by ally
2y ago
Google My Business is one of the simplest (and not to mention— free) tools that small businesses can use to improve their marketing and SEO. It doesn’t take long to set up, no coding or techy know-how is needed, and it’s relatively easy to maintain. It’s is a free tool where you can input your business information (like hours of operation, phone number, address, etc.), collect reviews, answer frequently asked questions, post about new products or services, etc. Related: If you already have your profile, and you’re ready to take things beyond the basics, download our Guide to Google My Business ..read more
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For Small Businesses: How to Set Up Google Analytics
Akari Digital
by ally
2y ago
Picture this, you’re grabbing a glass of wine with your mentor or business coach to celebrate a new launch or campaign, and they ask you “where do you think those people found out about you?” and instead of “well I wrote a lot more blogs this month” or “I finally got on the Instagram Reels train” you say “My sales were pretty evenly distributed between SEO and social, but email marketing was the clear heavy-lifter contributing to over 40% of all sales”. That may sound like a foreign language for you now, and that’s okay. That’s what you’re here for. The important thing to know is that Google A ..read more
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How to Use Google Analytics To Grow Your Small Business
Akari Digital
by ally
2y ago
So you’ve invested time and/or money in your small business website, and I’ll bet that you’re investing more every month in social media, blogs, email marketing, and maybe even some ads! You know you need to market your business to scale, but how can you know if you’re spending your resources effectively? One of the first things I do with new clients is to evaluate where they’re spending time and money, and how much revenue or benefit those activities are bringing to their business. All too often I come across someone who spends 10+ hours per week on one channel (for example, Instagram) and wh ..read more
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