SalesForce » Small Business
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Discover thought leadership, tips, and resources to help manage your business in a time of need with the help of the SalesForce blog on Small businesses. We bring companies and customers together. Connect for news, announcements, and thought leadership. For more information.
SalesForce » Small Business
6M ago
You see them appearing more often on the keynote stages of industry events. They’re increasingly standing among those competing in pitch competitions like Dragon’s Den. But there are also an entire cadre of women launching and running successful small businesses who might go unrecognized were it ..read more
SalesForce » Small Business
7M ago
Everybody recognizes “a good hire” when they see one. It’s the person who’s joined the company with ambition and drive, ready to demonstrate excellence in the role they’ve been given. When it’s time to offer new ideas to solve long standing problems, this is the person eager to contribute to the ..read more
SalesForce » Small Business
7M ago
Sure, the phrase “Team work makes the dream work” has a nice ring to it, but let’s stop and consider what we’re dreaming about. For most companies, the dream is to grow. That could mean growing the number of customers. It could be growing the number of locations in which it sells products and ..read more
SalesForce » Small Business
9M ago
A lot of the automation Canadian companies have implemented so far focuses on the “how,” and with good reason. Allowing customers to submit an insurance claim via an online form is a lot easier than forcing them to scrawl on pieces of paper and mail them in. It changes how the claims process ..read more
SalesForce » Small Business
9M ago
If you look closely at Canada’s coat of arms, you’ll see the words “A Mari Usque ad Mare,” which is Latin for “from sea to sea.” It’s a motto that speaks to the breadth of our geography and the culture that spans our country, but it could also describe the aspirations of our national supply ..read more
SalesForce » Small Business
10M ago
It may not mark an ideal moment in the Canadian economy, but periods of high inflation can serve as a valuable catalyst for digital transformation. Smart companies know that rising prices signal potential dips in customer demand, as well as increased costs for raw materials and the everyday ..read more
SalesForce » Small Business
11M ago
Expanding via e-commerce brings a lot of “more” to your small or medium-sized business. More geographies where your products and services are available. More channels where you can offer fast and easy ways to make purchases. More ways to enhance customer experiences. The only “more” you shouldn’t ..read more
SalesForce » Small Business
11M ago
It’s easy to understand why contactless services have remained popular since a critical mass of brands began introducing them a few years ago. All you have to do is compare and contrast the word “contact” with “connect.” When a customer contacts a brand, for example, it’s often because the customer ..read more
SalesForce » Small Business
11M ago
Human resource professionals do a lot more than write job descriptions, manage benefits programs, and post vacant positions on LinkedIn. They are the quintessential relationship professionals – helping bring together the right talent and employee experiences that makes businesses successful. The ..read more
SalesForce » Small Business
1y ago
The sales team could be inputting all kinds of valuable insight about common customer feedback into the CRM. Your marketing automation system might be tracking engagement across a slew of digital channels. Customer service managers could be monitoring key performance indicators such as call ..read more