Creating an effective marketing strategy for your business means setting marketing goals that align with your business goals. Depending on your highest priorities, your approach may look a lot different from your closest competitors.  Do you need more of your target audience to know who you are? Then, you’re seeking brand awareness. Need more sales? You’re looking for conversions. Establishing a thought leadership platform? Focus on expanding your content mix. Turning these goals into SMART marketing objectives is how you craft a tactical action plan to implement your strategy. Setting cl ..read more

2024 Event Strategy Lab Make struggling to secure sponsorship dollars and hearing crickets in your sessions a relic of the past. The Event Strategy Lab is tailored specifically for service providers and nonprofits like yours, planning conferences, training events, and masterclasses in 2024. If your event goals include achieving $20k or more in sponsorship revenue, claim your seat! Dr. Lisa will directly address the misconceptions that keep your sponsorships unsold – and what to do instead! On October 24, 2023, at 1:00 PM EDT, we’ll cover: ✅ How to craft an event brief that sets the stage ..read more

Content creation can be a real slog. Never mind trying to balance the art of storytelling with the science of search engine optimization or SEO. Crafting engaging content that appeals to readers and search engines takes planning, skill, and experience.  Getting the most out of your content means leveraging the relationship between content strategy and SEO to ensure it is seen and heard. Businesses and nonprofits need an efficient and effective content strategy to target their audience with the information they need in the right places at the right time.  The most carefully structured ..read more

Although the end of the year seems a good way off, savvy nonprofit organizations have already started to gear up for their most critical fundraising campaigns. End-of-year campaigns provide a unique opportunity to engage donors and supporters, encouraging them to make generous contributions during the holiday season. Let’s navigate through a few effective fundraising strategies for nonprofits, so your organization can maximize its fundraising potential during the most wonderful time of the year. Understanding your target audience and setting goals Before diving into any fundraising (or marketi ..read more

Navigating the marketing ecosystem can be overwhelming for small businesses and nonprofits, especially when your goal is growth. You may have heard the term “growth marketing,” but what exactly is it? And how can it help your business or nonprofit’s success?  Defining Growth Marketing Growth marketing is a holistic approach to marketing and business development. It focuses on understanding the customer and donor journey and developing effective strategies to convert them into paying customers and active donors.  This approach drives sustainable, long-term business growth by focusing ..read more

Webinars can be a powerful tool for driving lead generation. They’re great for strengthening customer relationships, increasing engagement, and inspiring potential leads to convert. But before you can enjoy the benefits of a successful webinar, you’ve got to get people to sign up. It’s time to activate your promotion plan.  Promoting a webinar can seem like pushing a broke-down hooptie uphill on the hottest day of the year. However, you can get the word out, build anticipation, and drive signups without breaking the bank. Here are 10 tips for promoting your upcoming webinar and maximizing ..read more

Metrics, or it didn’t happen. Marketing metrics are numerical measures that can help businesses measure the performance of their marketing activities. They are important for businesses to track because they provide insights into how customers interact with their products, services, and campaigns, which in turn can be used to improve the effectiveness of their marketing strategies. Examples of data that businesses can track include content metrics like website traffic, click-through rate, conversion rate, bounce rate, and social media engagement. Content marketing is an integral part of any bus ..read more

If you’re finding that you’ve hit a plateau in your business, you might be at the limit of what you can manage alone or with your small team. Chassidy Goggins of Servant’s Heart Services shares how to leverage support to grow your business. [Transcript coming soon!] The post How to Leverage Support to Grow Your Business appeared first on Main Street MarTech ..read more

In this episode of On Main Street, Dr. Lisa chats with Chief Organizer of Khaos Bibi Williams, of Organized Khaos Events. Tune in to learn more about using marketing events strategically to grow your business. The post Using Marketing Events to Grow Your Your Business appeared first on Main Street MarTech ..read more

Business-to-business or B2B marketing involves the marketing of products and services to be sold to another business, rather than to general consumers. Some examples of B2B businesses include marketing agencies, business accountants, and property managers. B2B marketing helps businesses succeed by boosting their opportunities for sales growth. The advantages include familiarizing your target business customers with your brand name, as well as adding value with the ultimate aim of attracting valuable leads who convert into repeat customers.  B2B sales processes are much longer than B2C Un ..read more