Llama 3 launched early Meta AI has made headlines with the surprise early launch of Llama 3, setting the stage for an exciting phase in the evolution of artificial intelligence tools. Accessed via Meta AI’s official site (note: a VPN is needed from the UK), Llama 3 is poised to become a formidable competitor to ChatGPT and other AI platforms. It does have some innovative features that could ‘change the game’. Read on and watch the video below to learn more. Meta launch Llama 3Understanding Llama 3 Llama 3 is not just another iteration of AI models; it represents a leap forward in AI-driven co ..read more

As AI reshapes the contours of marketing, the essence of personalisation and maintaining a human connection when creating content and communicating is more important than ever. This cutting-edge technology opens up possibilities of productivity improvements plus new opportunities for engaging audiences, but is also risks diminishing the human touch in marketing. The expanding role of AI in content creation Artificial Intelligence (AI) is rapidly transforming the way marketers and others create content who are regularly using tools like ChatGPT and Copilot. A notable 76% of marketers employing ..read more

In today’s digital-first world, social media isn’t just a tool for marketing; it’s a powerful platform for employees to become brand advocates. With the right planning and social media training, companies can transform their workforce into a potent force for promoting products, services, and engaging with customers online. At Jonathan Pollinger – Social Media Training, we specialise in equipping your team with the employee advocacy skills they need to navigate these platforms effectively and responsibly. The benefits of employee advocacy Employee advocacy leverages one of the most credible for ..read more

If you’ve been a frustrated with AI and how sometimes answers to questions can be a bit generic, then why not create your own? If you want to provide added value or improve your service to your clients, add a new dimension to your website or obtain more leads, a custom GPT/chatbot could be for you. In this blog, I’ll explain how you can create your own custom GPT using platforms ChatGPT, Microsoft Copilot, and Chatbase which you can add to your website. Don’t worry about needing to be technical, you don’t have to be as no coding is required. I’ll be guiding you through with instructions and sh ..read more

As 2023 draws to a close, the integration of Artificial Intelligence (AI) into social media heralds a pivotal shift in digital marketing. This transformation offers businesses, regardless of their size or industry, opportunities to update their social media strategies. As we approach 2024, it’s important for businesses to understand and effectively utilise AI to remain competitive and relevant. Meta’s AI Innovations: A Game-Changer for Businesses Meta, formerly known as Facebook, is at the forefront of using AI to revolutionize both user and business experiences. The platform employs advanced ..read more

Introduction Confused about whether to use the Follow or Connect button on your LinkedIn profile? You’re not alone. In this blog post, we’ll explore what each option means and how to set them up on your LinkedIn profile. Boost your LinkedIn Profile with a Follow Button video For a visual guide, watch our YouTube video tutorial on choosing between ‘Follow’ and ‘Connect’ on LinkedIn. Who Am I? I’m Jonathan Pollinger, a social media trainer since 2009. I’ve helped businesses achieve their objectives using major social networks like Facebook, LinkedIn, Instagram, and Threads. I’ve also been a tra ..read more

Instagram has metamorphosed from a mere photo-sharing application to a formidable marketing tool but compared with its rivals there’s one feature that’s missing. The platform doesn’t allow clickable links in photo captions. But there are ways to get round this limitation. Here are five effective strategies to incorporate clickable links on Instagram, thereby driving traffic to your website, products, or services. 1️⃣ Multiple Links in Your Profile: A One-Stop Hub How it Works: Instagram now permits the addition of multiple clickable links within your profile section. These links can guide your ..read more

A hashtag is more than just a keyboard symbol. Hashtags are powerful tools that can connect, engage, and grow your audience. From showcasing your brand to highlighting a special event, hashtags can be a powerful weapon in the world of social media. Here’s a list of 10 different types of hashtags that can make a real difference in your business. 1. Business Hashtags (Sector or Product) – #Engineering #WebHosting These hashtags are perfect for targeting specific industries or products. They can help you reach potential clients or customers who are interested in your field. For example, if you’re ..read more

Let’s look at some power tips to help you get the most out of your Facebook page which will help you create an online hub that authentically represents your brand and serves your audience. Let’s dive in! Unique Username: First things first; give your Facebook page a unique web address. It’s neat, tidy, and enhances SEO – both for Facebook and web searches. An easily identifiable username helps people locate your page faster. Backup Admin: This is the digital equivalent of “two heads are better than one.” Having more than one admin allows for a broader range of ideas and also acts as a safety ..read more

In the rapidly evolving world of social media, Instagram Stories have emerged as a powerful tool for brands and individuals seeking to engage with their audience in a dynamic, authentic manner. Instagram Stories stickers can add an interactive layer to your content, transforming your stories from passive viewing into an engaging experience. To help you navigate through this feature and unlock its full potential, here are three quick Instagram Stories Stickers tips that will certainly boost your engagement. Our first tip revolves around the Poll or Quiz Sticker. These interactive features are n ..read more