As the 2024 Australian Federal Budget announcement approaches, public relations professionals face a unique opportunity to maximise media coverage and articulate their organisation's policy positions. This high-profile event demands a well-orchestrated PR strategy. Here are five tips to ensure your communications stand out in a crowded media landscape ..read more

In the world of public relations, the size of the 'little black book' is traditionally seen as a key indicator of a professional's network of influence. These valuable repositories of exclusive contacts prove useful as needed; however, they are static and challenging to update, even in their digital versions such as mobile phones and Excel spreadsheets ..read more

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?  ..read more

Meet Louise Pascale, the heart and mind behind Pascale Media, where storytelling meets social impact. With over 30 years of experience in media and journalism, Louise has transitioned from television production to spearheading her own company, crafting narratives that foster significant societal change. Dive into her journey and discover how her innovative approach to media is making headlines and driving national conversations. Join us as we uncover the impactful world of Louise Pascale ..read more

Medianet is joined by Jason Blake, Digital Editor of Limelight Magazine. In the interview, Jason delves into the changing landscape of arts writing and his curatorial process in editing Limelight.  ..read more

In this Journalist Spotlight Interview, Medianet is joined by Tammy Moir, Editor at Happy Mag. In her interview, Tammy shares her love for the music industry and dives into what makes Happy Mag unique ..read more

Today, Medianet is joined by Jo Litson, Editor of Limelight’s print magazine. Here, Jo recounts her career as an arts writer/journalist, including her time freelancing, and how it led to her current role as Editor.   ..read more

Anthony Morris is a Film Editor at Forte as well as a Freelance Arts Writer-Critic. Anthony gives his insight as a journo who got his start in ‘street papers’ to how his career has been changed by the digital revolution ..read more

It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent? Medianet’s 2024 Media Landscape Report highlighted, among many other challenges for Australian media and journalists, that working in a city will get journalists a higher pay than working in regional or suburban publications. On top of this “geographical” pay gap, the survey also found that fewer journalists are working outside of metropolitan areas, which in turn speaks to the lack of resources experienced in regional and community media ..read more

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are then pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?  ..read more