5Minute Read What is Omnichannel Marketing? Omnichannel marketing is a strategy that focuses on creating a unified and seamless customer experience across all channels, whether online or offline. The idea is to integrate various marketing channels—such as websites, social media, email, physical stores, and more—so that they work together harmoniously. Why is Omnichannel Marketing Important? Omnichannel marketing is crucial in today’s digital landscape for several reasons, all of which revolve around delivering a seamless and cohesive experience to the modern consumer. Here ar ..read more

5Minute Read What is the Email Size Limit? The ideal email header size is 600-700px on desktop and 320-385px on mobile. When it comes to creating and sending email campaigns and building newsletters, email size matters.  There are several technical considerations to keep in mind to ensure your emails are delivered effectively and look great across various devices and email clients. Email size is one of the more important technical considerations. In this blog post, we’ll delve into the importance of email size specifications for your emails and also ideal newsletter ..read more

Swift Digital's Ryan Harris presents Government Case Studies Webinar Swift Digital’s Government Communications Specialist, Ryan Harris, will be holding a webinar on Case Studies of Exceptional Customer Experience in the Australian Government. Register Now -> Free Webinar 5th September   Ryan will be going into more detail on how government organisations can harness the power of marketing automation to deliver exceptional customer experiences. Our Australian Government Specialist Ryan has a wealth of experience working and strategising with government agencies and sta ..read more

5Minute Read  What is Event Management Software? An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management including attendee check-in, attendee engagement and the creation of event landing pages. Key Benefits of Using Event Management Software To Run Event If you’ve not considered investing in event management software, it’s time to find out why now is the right time. Event Management Software In ..read more

Are you under pressure to get your campaign emails sent? Do you need an extra pair of hands? Find out how you and your team can get additional help, plus one hour of work worth $225 for absolutely FREE. What is Swift Digital Bureau Service? We offer the Swift Digital Bureau Service, whereby you can call on a Swift Digital expert to help you with your workload.  Let our trained Swift Digital support team do the work for you! Our experts can help in the following areas: Project Work & Consultation Marketing Automation Campaign Building Publishing Emails Setting Up Events Strategis ..read more

5Minute Read Is Email Marketing Dead? Is Email Marketing dead? “What do you mean? When did it die?”  No, email marketing is not dead. Email marketing as a marketing tool is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for more sophisticated tools in marketing communications, email marketing isn’t dead. Does Email Marketing Still Work? Good question, does email marketing still work?  Critics have claimed that email marketing is dead and sometimes question whether email marketing does still work or i ..read more

5Minute Read Asking for newsletter feedback through polls and emojis online is a great way to engage with your audience and get quick, easy-to-understand feedback. People who respond to polls and use emojis may not necessarily represent the views of your entire audience, so it’s important to take the feedback with a grain of salt. Overall, polls and emojis are a great way to engage with your audience and gather quick feedback. Just be sure to use them in conjunction with other methods of gathering feedback to get a more comprehensive understanding of your audience’s thoughts and feelings ..read more

Swift Digital's Ryan Harris presents Government Case Studies Webinar Swift Digital’s Government Communications Specialist, Ryan Harris, will be holding a webinar on Case Studies of Exceptional Customer Experience in the Australian Government. Register Now -> Free Webinar 18th May   Ryan will be going into more detail on how government organisations can harness the power of marketing automation to deliver exceptional customer experiences. Our Australian Government Specialist Ryan has a wealth of experience working and strategising with government agencies and stakehol ..read more

6Minute Read It’s hard to plan and run an event. You often face the same old problems of unmet attendance targets, poor attendee engagement, and, making matters worse, the shortest of lead times―there’s always plenty for you and your team to do when tasked with delivering a successful event. The thing is, technology is already available to help you combat these problems―specialist technology that can manage the whole process from beginning to end: event solutions software.  This article covers the 16 critical event solution software features you need to help you organise, plan, and e ..read more

6Minute Read What is Email Deliverability? Email deliverability is the ability to deliver emails to your subscribers’ inboxes. Email deliverability is one of the most important factors in a successful email marketing campaign. Email deliverability is related to bounces, spam, DKIM, SPF and DMARC, email throttling, internal IT set up and email sender reputation. Email deliverability is about sending an email that reaches your subscribers’ inboxes – it is key to running a successful email marketing campaign. Swift Digital has been working with local, state and federa ..read more