Clarity joins international agency network Clarity is pleased to announce our membership of thenetworkone, a network of over 1,200 independent accredited agencies across the globe providing advertising, PR, media, digital, events, branding and design, B2B and B2C communications services. As a member Clarity now has a global reach and can tap into this international network to identify well qualified partners in locations around the world. This ability to establish relationships with agencies in other countries is particularly valuable given the increasingly global operations of many clients ..read more

Top five tips for a media interview at home The in-studio interview has, like much of the Australian economy, gone into hibernation. It has been replaced by videoconferencing facilitated by a plethora of technologies. Viewers of news and current affairs may well have noted the transition to people dialling to the studio from their laptop at home, and it has created a curiously voyeuristic experience for the audience – a bit like peering into the neighbour’s windows. Humans are, after all, curious creatures and videoconferencing gives us a sneak peek into the lives of other people. Keen-eyed ..read more

Using Researching to Better Understand Apartment Buyers With new apartment developments appearing across Perth, prospective buyers are being offered more choice than we have previously seen and buying off the plan is becoming more commonplace. In this increasingly competitive market, developers are having to become more sophisticated in how they appeal to and reach apartment buyers. Clarity assists a number of property developers with the marketing and communication of their new developments. When we ask “Who are you targeting? Who is likely to buy your apartments?”, we are often told it is ..read more

NDS #thinksupport campaign: phase two of filming is complete National Disability Services (NDS) – Youth Attraction Campaign: #ThinkSupport  With around 25% of all participants in the National Disability Insurance Scheme (NDIS) aged under 25 years, the Department of Communities and NDS WA wished to attract more youth workers to disability support. An awareness campaign was developed to promote the benefits and opportunities for youth that come with working in disability support, thereby attracting workers better suited and attuned to the needs of younger people with disabilities. The ca ..read more

No Facebook? No problem. Helping your business communicate without the social media platform many of us have come to rely on. Facebook has made the unprecedented and well-publicised move to ban Australian news publishers and other associated users from sharing and viewing news on its social network. This has left many without their usual platform for accessing the news but has also caused hundreds of businesses that wouldn’t normally be considered ‘news’ sites to incorrectly have their Facebook posts removed. So, why did this happen, what can be done about it and how should your business ad ..read more

Clarity makes three new appointments to the PR team Clarity continues to grow with Anne Gribble, Mel Newcombe and Ellie Buchanan joining the team. Both experienced and highly-regarded consultants, Anne returns as a Senior Advisor and Mel joins as a Senior Consultant, strengthening the depth and range of advice and insights we can provide to our clients. “Diversifying our PR team’s skill-set further during these unique and challenging times, means we can support the expanding range of corporate activities that our clients are seeking assistance with,” said Anthony Hasluck, Managing Director o ..read more

Brent Fleeton joins Clarity Communications The Clarity team is growing with Brent Fleeton appointed as Senior Advisor. An established consultant, Brent brings a wealth of experience to Clarity, increasing the support available to our clients. Having worked in government and the private sector, Brent provides high-level advice, working with clients to tell their stories and create communication solutions. “As we prepare for a year of growth, Brent joining Clarity has added immensely to the support we offer our clients. A well-connected, experienced professional, he is an asset to our team and ..read more

Media conferences – why, when and where Media conferences made a bit of a come-back during COVID-19. We’ve all become very used to seeing them, even to the point where people who have nothing to do with media relations can start to spot nuances in the way they are organised and run. Lots of people have asked us what we think of the PM’s and Premiers’ conferences; and on the whole they are doing a pretty good job in regularly communicating messages and meeting the need of the news cycle. We’ve had many years of experience arranging media conferences for proactive announcements and crisis com ..read more

Brand New Era: Building stronger, more resilient brands in a post COVID-19 world For all the challenges that it posed, the COVID-19 crisis has proven to be an extraordinary accelerator of change. In recent weeks, we’ve seen a common theme emerging with the businesses we work with: organisations are desiring something different; there cannot be a return to ‘business as usual’, because the usual of their pre COVID-19 operations has shifted. Amid the mass exodus of offices and panic buying of toilet paper, the extraordinary circumstances of the past months have also caused a shift in consumers ..read more

Secret ingredients to motivating messages How do I keep everyone positive, when everything seems so negative? A great question; it’s one we were asked frequently at the height of preparations for WA’s coronavirus lockdown, when employers were sending their teams home. Let’s face it, a great motivating message is easy when things are going well, or when an end goal is in sight. The early stages of COVID-19 were unique – with no immediately visible end to the journey, it was important to keep people motivated as they headed off into an uncertain future. While it was straightforward to motivat ..read more