Building on our Ideas People Choose positioning, we’ve revealed a redefined, fit-for-purpose strategy team that seamlessly bridges the gap between earned and creative. Strategy Director Laura Agricola steps up to lead the team following three years with the agency as a Senior Brand Strategist. She has more than 15 years of experience working for creative agencies, including Saatchi & Saatchi in Australia and Crispin Porter + Bogusky in the US. Agricola said: “The strategy team has been ‘strategically assembled’ to act as Keep Left’s superpower. I come from a traditional advertising backgro ..read more

Specialist orthodontic group Smile Team and creative agency Keep Left are spreading smiles with a campaign that makes it hard to suppress your smile. Smile Team is a group of expert orthodontists with more than five decades of experience in creating confident and beautiful smiles. In 2023, Smile Team engaged Keep Left with a brand challenge symptomatic of the industry known as ‘the referral cliff’ – Smile Team was losing referrals as more dentists offered orthodontic treatments. Keep Left was charged with creating a campaign to get people to re-evaluate who they trusted as the experts in ortho ..read more

In the most ‘us’ fashion possible, Keep Left took home gold in the ‘Best Non-Traditional Business Opportunity’ category at last month’s Mumbrella CommsCon awards for our work with Guide Dogs NSW/ACT.   What can we say – left-field by name, left-field by nature!   After years spent evolving our traditional PR roots into something a little different and solidifying ‘Embrace Unlikeminded’ as one of our core values, this win was the one we were most hoping for. And it’s especially great to win with our long-term client partner Guide Dogs for a project that has meant so much to ..read more

Australian digital healthcare provider Midnight Health has partnered with PR and creative agency, Keep Left, to grow its audience and market share of its innovative product offering, following a competitive pitch.  Launched in 2021, Midnight Health is a patient-centred digital platform on a mission to democratise healthcare. Backed by nib, Midnight Health’s mission is to make healthcare more accessible with a focus on underserviced Australians including young women and men and people in regional and remote areas. It does this through two innovative consumer-facing platforms, Youly and Hub ..read more

When it comes to recognising an agency’s worth, size doesn’t matter (though it can certainly boost some egos). And in a world dominated by marketing agencies and their office dogs, standing out from the crowd with hot, creative work comes down to a single colour: red.  What is the Hot and Cold List?  Campaign Brief’s Hot and Cold List is a unique way of measuring an agency’s worth by judging their creative works in relation to their size. It’s a pretty colour gradient that charts an agency’s hotness, giving business a cheat sheet of who’s producing hot work and how big those agencies ..read more

With the countdown to the summer holidays on, we launched an integrated brand campaign for PassportCard, our first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that leave you feeling unprepared.     Our Strategy Director, Laura Agricola said, “Our approach for this campaign was to shout loud and clear that while travel mishaps can be an inevitable part of travel, they don’t need to mark the end of the good times. “‘When ‘It’ Happens’ shows how Pas ..read more

National PR and creative agency Keep Left has created an integrated campaign for Guide Dogs NSW with the long-term goal of making the world more accessible for people with blindness or low vision.  ‘For a Boundless World’ is the first integrated campaign for Guide Dogs NSW in four years. It comes off the back of Guide Dogs NSW refreshing its brand strategy and introducing a new brand platform.       More than a million Australians are expected to live with blindness or low vision by 2030 and while more than 60 per cent of people with low vision or blindness are over 6 ..read more

Keep Left has been appointed as the creative and PR agency of record for global travel insurer PassportCard who has landed in Australia ahead of the much-anticipated summer holiday period.  Aussies can look forward to packing extra peace of mind on their next domestic or international holiday with PassportCard offering market-leading instant payouts on the most common travel insurance claims – including delayed luggage, medical emergencies, and stolen cash – via a rechargeable prepaid debit card, the first of its kind in Australia.    Following a competitive pitch, Keep Lef ..read more

It’s time to end marketing’s obsession with labelling generations. Katarina Farrell our Managing Director in Sydney makes a case for an alternative approach. Intellectually, we understand that no two people are the same. Yet, paradoxically, as marketers and communicators, we often expect diverse populations to act similarly based purely on the ten-year window in which they were born. This is a symptom of age-related generational labels which influences everything from our research methodologies to the way we develop and promote products and services. You could argue these labels have been crea ..read more

Our CEO Caroline Catterall, a recent survivor of Burning Man 2023 which became a mud-soaked bog following flooding from torrential rain. With her crisis comms hat firmly on, here’s Caz’s learnings from the event… As a newbie “Burner,” you could say it was a Baptism by fire and mud attending the 2023 event. We’ve just emerged from the mud to read the mountain of media coverage, most of which paints apocalyptic scenes. For sure, conditions were tough towards the end of the week. People come to Burning Man prepared for heat and dust but not rain and mud. And for the first few magical days and nig ..read more