Behind every ground-breaking PR campaign, there’s a team of people orchestrating each move with precision and flair. One of those people, who you might not have considered, is the Talent Manager. We’ve entered an era where personal branding and influencer collaborations are not just trends but necessities, and so, Talent Managers have emerged as pivotal players. This blog delves into their crucial role in modern PR, the synergy with and impact on brand success, and benefits and strategies for effective collaboration. The role of talent managers in PR campaigns in 2024 is multifaceted and incre ..read more

Employee Generated Content (EGC) is filling our newsfeeds and for you pages, and you know what…We enjoy it! EGC is the latest buzzword in social media and a PR trend that’s reshaping the way brands engage with their audiences. It’s not just about employees posting on brand accounts anymore, or resharing relevant brand posts to their personal profiles. It’s about them bringing the brand to life on their personal feeds. This shift is creating a stir, especially over on TikTok, where authenticity rules. Why EGC is making headlines Here’s the thing: having employees double as influencers isn’t a n ..read more

Imagine a world where PR isn’t just about press releases and corporate jargon but a vibrant, dynamic realm bursting with creativity and authenticity… You shouldn’t have to imagine too hard, as this is kinda the world we’re living in. Enter the stage left: Content creators! They’re not just shaking things up; these creative individuals are rewriting the PR rulebook and transforming brand communications as we know it. In this blog post, we uncover the role content creators play in modern PR. The visuals In the era of Instagram, TikTok and Snapchat, visuals rule the roost. Content creators wield ..read more

Picture this: You’re scrolling through your favourite online magazine, and a stunning image catches your eye. It draws you in, telling a story without a single word. That’s the magic of high-resolution images, and as a brand owner, marketing manager or PR professional, harnessing this power can be a game-changer for your media coverage. Today, visuals are the superheroes of storytelling. You’ve heard the saying, “A picture is worth a thousand words,” and in the realm of digital PR, this couldn’t be truer. Journalists, bloggers and media experts are constantly on the lookout for captivating vis ..read more

2023 was a year of unparalleled creativity, especially in the world of PR. From the likes of guerrilla style campaigns leaving fake parking tickets on Sydney-siders’ cars in Bondi to Maybelline’s AI-generated mascara wand adding eyelashes to buses, PR tactics this year were innovative, out-of-the-box, sometimes controversial, and set the bar high for brands planning PR stunts in 2024. Let’s take a moment to reflect and appreciate these innovative efforts, and predict what the future holds. Top PR tactics of 2023 Storytelling that resonates 2023 saw brands elevate their storytelling game, conne ..read more

Dive into the stylish world of Georgina Kar, a Sydney-based Fashion Stylist and Creative Consultant with an 18-year journey through the fashion industry. From personal styling to creating stunning visuals for top brands like Mercedes and Netflix, Georgina’s flair for marrying clothing with emotion has positioned her as a luminary in her field. Join us as we explore her unique perspective, gained from diverse roles including photo editor, stylist, and creative director, and uncover how she crafts visual stories that resonate. Get ready to be inspired by Georgie’s journey and insights in this ex ..read more

Did you know at Flaunter, we work with brands of all sizes? Whether you’re taking your first steps in the business world or you’re already strutting your stuff as a well-known name, we get it – standing out is not just a nice-to-have, it’s your runway to success. For emerging brands, carving out a distinct space in a competitive landscape is vital. The right PR strategy will not only empower your emerging brand but act as a catalyst for growth and recognition.  Here’s a step-by-step guide to crafting a winning PR strategy for your emerging brand, with a special focus on your digital prese ..read more

In a world where media consumption is as diverse as it is prolific, understanding how to engage Gen Z – a demographic that is redefining the norms of media interaction – is crucial for any brand aiming to stay relevant and resonant. For brands looking to engage with Gen Z media outlets and journalists, understanding their preferences, values and communication styles is key.  This blog delves into the world of Gen Z media – who they are, what they seek and how brands can effectively capture their attention. Understanding Gen Z media professionals Gen Z media professionals, often themselve ..read more

Let’s paint a picture: You’ve been pouring funds into digital ads – from Facebook and Instagram to TikTok, Pinterest and YouTube. You’re expecting a boom in website traffic, engagement and a dramatic uptick in conversions. But the outcome is more ‘meh’ than ‘wow.’ Sounds familiar? You’re not alone. Many brands experience this, and it’s not for a lack of ad-savvy. There’s a more effective way to achieve your goals and get the results you’re after. It’s time to shift gears from the saturated world of digital advertising to the more dynamic and impactful realm of digital PR. The shift from click ..read more

What a night we had at the B&T Awards last Friday! It was an evening filled with excitement, creativity, and, of course, a little Flaunter flair. ✨ It was more than an awards ceremony; it was a showcase of the amazing talent in our industry. From industry veterans to emerging stars, the energy was incredible. It’s these moments of connection and inspiration that remind us why we love what we do. Here are some of our favourite pics from the night. See more pictures from B&T Awards night 2023 here. Join the 1000’s of brands, media and agencies already using Flaunter to PR like a pro ..read more