The good news is you are pulling in heaps of traffic to your website. You’ve paid your dues in blood, sweat, and social media posts. Or, maybe you’ve shelled out for paid traffic. The bad news is that those visitors disappear quicker than a cat bounces out of a bathtub. You’re leaking potential subscribers, repeat customers, and – gasp – the margin protection against the incessant price hikes on…well, everything. So, how about a new game plan? Let’s tantalize them with an email sign-up form offer so juicy, they can’t help but notice how much you’re rooting for their success. But before we look ..read more

My wife is Vietnamese and brings weird food home every couple of days. So I wasn’t surprised when I walked in the kitchen this morning, and she was shaving the hair off a big hunk of… something weird. Turns out, it was a “jungle pig” belly. That’s right folks, we had feral BBQ’d hog for lunch. Nom nom? It was pretty good, actually. But not as good as the backstory…. Meet Viet aka The Jungle Pig Man: 72 years old. Catholic. 12 children (10 boys, 2 girls). Dak Lak coffee farmer by trade. Unfortunately, one of his sons got locked up in prison for starting an illegal casino… which means somebody ..read more

[2:29] The culinary origins behind a data scientist’s “no sauce” recipe for crystal-clear copywriting feedback. [3:37] The ultimate taboo when critiquing copywriters… and why the most popular feedback blueprint is like wiping your ass with someone else’s ear. [4:02] Keith’s secret for cooking Tomahawk steak that everyone complains about. [9:16] The masterful feedback strategy that ILLUSTRATES what exceptional copy looks like without demolishing a copywriter’s soul (Caution: use this advanced technique sparingly). [18:31] The “verb illusion” AI uses to hoodwink humanity–shatter its hold, and e ..read more

Email marketing to an international audience can feel like trying to navigate a foreign city without a map – you might know where you want to go, but without the right directions, it’s bound to be a wild goose chase. But don’t fret because I’m sharing a few GPS coordinates to help guide you. As an email marketer, I’ve increased open rates, click-through rates, and conversions for international audiences of 300,000 subscribers. And now, I’m here to share a spoonful of my secret sauce for crafting mouthwatering, irresistible campaigns that will have your global audience begging for more. First ..read more

Welcome to Email Recipe of the Week #1. I am your host, Keith Howard, and today I’m going to show you how Nick Yates wrote a killer story-based email. Now, this is a unique email breakdown show in that it has a barbecue theme… Because I was too dumb for copywriting until I realized that it’s assembled… The same way that you assemble a great barbecue. So, without further blah blibbity blah, the ingredients that we’re looking at in this email are: But first, I have to plug Nick Yates’ email list: Alrighty, really quick, Nick’s website is iamnickyates.com. He has a phenomenal email list. I high ..read more

Want to start freelance English teaching online, but aren’t sure how to find students? Then this is the post for you! This article will explain how to make a simple two-part sales funnel that will attract the kind of students that you will enjoy teaching for years. The Two Basic Parts of a Freelance English Teaching Sales Funnel The top, or mouth of the funnel, is where you start snagging potential customers, and the bottom of the funnel is where you convert them into paying students. The Top of the Funnel: Youtube. The best tool for attracting students to the top of your funnel is by making 6 ..read more

I was getting wildly inconsistent results in my video based learning efforts. Some videos were great teaching tools, and others the students wouldn’t even watch. Ouch! And even after making hundreds of hours of classroom videos – I had no idea why. So I rolled up my sleeves, dusted off Google Scholar, and found a few helpful video learning best practices to pour some concrete into this somewhat irritating knowledge gap. Here we go. What’s the best length for video based learning? Wondering what the optimal education video length is? Then you have something in common with researchers at MIT an ..read more

Will the online learning vs traditional learning debate ever die? Yes. Yes, it will. Big time. It will be over sooner than you think, but not for the reason you expected. This post is to make clear why online learning is unstoppable for only certain classroom contexts and to dispel one of online learning’s biggest myths. Truth #1. Online learning is more environmentally friendly than traditional face-to-face learning. An influential study conducted by Potter and Yarrow [1] compared the environmental impact of online learning vs traditional learning. It concluded that Britain’s largest online ..read more

After 2 years of teaching online with Microsoft Teams, I have concluded that it must run on black magic and witch craft, but, it’s also a powerful teaching tool. That’s not to say it was easy to learn or came naturally to me. I learned Teams the hard way, and I have the mental scars to prove it. In an effort to help others, these 5 tips can help you avoid the biggest pitfalls I faced when adopting this tricky online teaching tool. 1. Microsoft Teams is not intuitive. Don’t try to figure it out by clicking around. Team is the most successful Microsoft product in the last 10 years because it’s o ..read more

Confused about synchronous and asynchronous learning and how you can promote higher-order thinking skills in your classes? Then this is the post for you! I’m going to try to explain this confusing topic as simply as possible without a bunch of academic mumbo jumbo. Let’s begin. The first thing we need to understand is Bloom’s taxonomy. This is where the whole idea of “higher-order thinking skills” comes from. What Bloom’s taxonomy does is standardize what learning actually is into a hierarchy of six levels of thinking from simple to complex. The six levels of Bloom’s taxonomy are: Create: H ..read more