The Advertising Regulatory Council of Nigeria (ARCON)has issued a fresh warning to companies, agencies and bloggers that all advertising on Instagram, Facebook, Twitter and all other social media platforms must be pre-approved. Several prominent brands, banks, and multinationals have already been notified and slammed with heavy fines for violating the new social media advertising guidelines. Public relations and marketing agencies in the country are furious about this. Companies that fail to pay the penalty and remove the Instagram and social media adverts will be summoned before an adve ..read more

In the world of public relations, the ability to persuade and influence is paramount. Aristotle’s Rhetoric, a timeless framework for persuasive communication, provides a powerful formula for crafting compelling messages that resonate with audiences Aristotle’s Rhetoric formula consists of three key elements: ethos, pathos, and logos. Ethos focuses on establishing credibility and trust, pathos appeals to emotions, and logos involves logical reasoning and evidence. Let’s explore how these principles can be applied in the context of public relations. Ethos: Establishing Credibility and Trust In ..read more

Is your Ai AI-generated content fooling some people? Google thinks so. AI has been a powerful fool and game changer for content creators, advertising agencies and public relations professionals. But it’s also opened the door to potential manipulation and low-quality, over-stuffed AI content by public relations agencies and bloggers. Here are some ways Google is tackling this double-edged sword: 1. Google Search engine update According to Pandu Nayak, a vice president of search at Google, the company has just implemented a significant update to their search algorithm specifically targeting low ..read more

As public relations and marketing experts, the ability to convey messages clearly and professionally is crucial. Grammar and spelling checkers streamline your editing and removes the worry of embarrassing mistakes. Here’s a tailored list of top 10 grammar checkers for public relations and marketing professionals Hemingway Editor: A free, advanced tool ideal for refining writing readability and enhancing the impact of your PR and marketing messages. Grammarly: A popular choice with AI-driven features, offering both free and premium plans to elevate the professionalism of your written content ..read more

In the fast-paced world of Public Relations and content writing, staying ahead of the curve is crucial. If you are looking to take your PR and content writing skills to the next level, here are Neil Patel’s top 20 tips for you 1. Put people first If you help people and always put the reader you’re much more likely to succeed as a great content or PR writer 2. Create content that teaches If your content doesn’t teach and educate people and provide a benefit, your readers won’t stick around for long. 3. Strike a conversation  You create a conversation by using the words you and I within you ..read more

Rosatom has raised the public relations profile of the global nuclear energy industry by launching the world’s first new-generation lead-cooled fast reactor. Rosatom achieved a landmark milestone in constructing a power unit with the innovative fast neutron BREST-OD-300 reactor on the Pilot demonstration energy complex (PDEC) site in Seversk, Tomsk Region (West Siberia). The containment structure is the outer part of the reactor vessel. It provides retention of heat-insulating concrete, forming an additional localizing barrier of protection, which surrounds the boundary of the coolant circuit ..read more

Michael Jackson still has plenty of public relations and marketing glitter. Sony Music is acquiring his music catalogue from the late singer’s estate for at least $600 million. It’s the largest such deal ever. The agreement may also include songs from other artists that are part of the Mijac publishing catalog, the music industry publication reported, citing sources it didn’t identify The assets include ownership of master recordings and publishing for Jackson’s share of his songs, as well as the Mijac catalog. Jackson’s estate had earlier sold its half interest in Sony/ATV Music Publishing ..read more

On February 9, 2024, the financial world was shaken by the tragic news of the untimely death of Dr. Herbert Wigwe, the Group CEO of Access Holdings Plc, along with his wife and son. His sudden demise has left a void that extends beyond the personal loss to the bank’s overall operations, including its public relations programmes and strategic direction. As the leader of one of Nigeria’s largest banks, Dr. Wigwe has played a pivotal role in shaping Access Bank’s growth and operational excellence since joining the institution in 2002. Here’s the possible public relations road map, post-Herbert W ..read more

Emirates’ public relations profile is taking a big jump. Emirates and the National Basketball Association (NBA) have announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA. As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planne ..read more

Have you ever heard of the rule of 7 in marketing? It’s a simple but powerful principle that can help you increase your public relations conversions and brand awareness. What is the rule of 7? The rule of 7 states that a potential customer must interact with your brand at least 7 times before they are ready to buy from you. An interaction can be anything that exposes your brand name, logo, message, or offer to your target audience. Applying the Rule of 7 to PR You can create amazing campaigns for your clients and achieve spectacular public relations results by applying the Rule of 7 in the fo ..read more