How to work with a business editor
Clearlingo Blog
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1M ago
Most people feel a little worried about handing over their writing to someone else, especially someone outside their business. You might wonder: “What will they think of my writing?” or “How will they know how I wanted to say it?” An editor is experienced in working with your ‘voice’. The goal of editing is to enhance communication, not detract from it. They will discuss the brief with you in detail, and make sure they understand the values and message of your business. And you don’t have to worry about what an editor thinks of your writing. Editors love their job but know that writing is n ..read more
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Can you use jargon in plain language writing?
Clearlingo Blog
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7M ago
Photo by ThisisEngineering RAEng on Unsplash What is jargon? ​As this is an article about using jargon, and how to use it, I’d better explain what it is. Jargon is the ‘special words or expressions used by a profession or group that are difficult for others to understand.’ (OED) Every industry has words that mean something to the people in that industry, and may not be known outside that industry. These words are used to simplify communications within that group and are often meaningless when taken out of context. Jargon is relative – the same words can be meaningful to one group of people ..read more
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Empathy helps to write in plain language
Clearlingo Blog
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1y ago
Photo by Riccardo Annandale on Unsplash Writing is a creative process, which means it’s very personal. When we write we may feel that it’s a reflection of how well we articulate ideas, how good we are at spelling and grammar, and our knowledge and intelligence. But we shouldn’t think about ourselves when we are writing in plain language, especially when we are providing important information. We need to think about who will read the text, and use empathy to understand what they need. Putting aside our own needs At school, and possibly later in the workplace, many of us got into the hab ..read more
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Using empathy to write in plain language
Clearlingo Blog
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1y ago
Photo by Riccardo Annandale on Unsplash Writing is a creative process. It’s highly personal. When we write, we can feel that it’s a reflection of how well we articulate ideas, get spelling and grammar right, and our knowledge and intelligence. But we shouldn’t think about ourselves when we provide information. We need to think about who will read the text, and use empathy to understand what they need. Putting aside our own needs At school, and later in the workplace, many of us got into the habit of writing long, wordy sentences. We wanted to use all the big words and jargon that we k ..read more
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How to write emails that get read
Clearlingo Blog
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1y ago
Photo by Brett Jordan on Unsplash   What’s more frustrating than spending time writing and rewriting a detailed email with important information, only for the reader to miss the point or, worse, not read it at all? We know how it feels to receive too many emails. We all have inboxes with ‘to be read’ emails that sit there for months. Most of us don’t have hours to clear all our emails. We usually just skim through to get the gist of what’s in them. We want to find the key points easily and quickly to decide whether we need to read the details. The answer to getting your ..read more
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Part 3: How to write in plain language
Clearlingo Blog
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1y ago
Photo by Adam Birkett on Unsplash Related articles: Part 1: What is plain language? Part 2: Why you should use plain language in your business.   Plain language writing means uses writing techniques and layout design to make your message clear to the reader. It is user-friendly writing. It's not as easy as it sounds to write in plain language . And there are no rules on how to write in plain language – just guidelines. The guidelines are there to help you, but different contexts or readers mean that the guidelines must be interpreted correctly for your purpose. There ar ..read more
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Part 2: Why you should use plain language in your business
Clearlingo Blog
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1y ago
Photo by Andrew Pons on Unsplash ​Related articles: Part 1: What is plain language? Part 3: How to write in plain language  We are used to seeing plain language in government publications and information. Think of all the information we receive daily now around the Covid-19 pandemic. It is clear and easy to follow. Many countries have laws that require plain language to be used in government publications. In June 1998, a memorandum was issued in the US that required government departments and agencies to use plain language in all government documents. The UK and Australia have si ..read more
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Part 1: What is plain language Writing?
Clearlingo Blog
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1y ago
Image by Arek Socha from Pixabay ​Related articles: Part 2: Why you should use plain language in your business. Part 3: How to write in plain language.   Plain language, or plain English, is a way of writing and using layout design to make your message as easy to understand as possible. It's user-friendly writing. ​ Plain language can help your readers understand your message quickly and easily help your clients trust you help your employees work more efficiently. ​Plain language keeps the reader in mind, and makes written information clear, accurate and accessible. It makes sure tha ..read more
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5 benefits of outsourcing business editing
Clearlingo Blog
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1y ago
Do you work in a comms team and it’s always frantic? Or you are a copywriter and have more work than you can take on?   Last-minute edits and proofreads need doing, but the next project has already arrived on your desk – with a tight deadline. Or, you have several big projects on the go and your team just doesn’t have the time to spend on the nitty-gritty details. Or, your team is great at the writing, but not so good at the details. But, it’s important that the copy is accurate and reflects well on your company.   Consider outsourcing to an editor or proofreader to take the ..read more
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5 benefits to outsourcing business editing
Clearlingo Blog
by
1y ago
Do you work in a comms team and it’s always frantic?  Or you are a copywriter and you have more work than you can take on?   Last-minute edits and proofreads need doing, but the next project has already arrived on your desk – with a tight deadline. Or, you have several big projects on the go and your team just doesn’t have the time to spend on the nitty-gritty details. Or your team is great at the writing, but not so good at the details? But, it’s important that the copy is accurate and reflects well on your company.   Consider outsourcing to an editor or proofreader to take ..read more
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