Last August, when we looked at whether the mobile shooter market was too crowded, we said that the one subgenre developers should stay clear of on mobile is battle royale. Many months later, the mobile iteration of Call of Duty: Warzone Mobile is proving our point. Despite ruling the download charts, the FPS battle royale has been descending the top-grossing ranks since its launch on 21 March in favor of its franchise competitor, Call of Duty Mobile – we explore why.  Meanwhile, in more positive news for IP adaptations, Farlight Games has landed itself a breakout hit with t ..read more

Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.    Spotify, BuzzSprout, TuneInRadio, iHeartRadio – If you enjoy the episode, remember to hit subscribe!   Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives. Get actionable insights to leve ..read more

The post Maximizing Player Engagement and Retention With Live Events Webinar Recording Now Available appeared first on GameRefinery ..read more

Today marks a significant milestone as we go beyond mobile insights for the first time as we embrace PC and console platforms in our Live Events Tracker. This moment is not just about broadening our service range; it symbolizes the dawn of a new era and the increasing importance of cross-platform intelligence for game development and marketing. For the first time, developers and marketers have access to a tool that bridges the gap between mobile, PC, and console analytics. Our updated Live Events Tracker offers an in-depth look at the impact of live events on crucial metrics such as revenue, d ..read more

When we put together our extensive list of battle pass and subscription plan implementations at the end of last year, it didn’t leave much room for studios to surprise us with new monetization features – or so we thought. Match3 game Match Masters launched one of the most innovative subscription plans we’ve seen in its February update, replacing its auto-renewing subscription plan pass with a new Premium Pass, activated through in-game purchases. More on that below.  Jumping from monetization to engagement, Playrix continues on its track of beefing up the minigame even ..read more

The post Announcing Winners of the 2024 Mobile GameDev Awards appeared first on GameRefinery ..read more

The post 2024 Mobile Ad Creative Index Report appeared first on GameRefinery ..read more

The post Maximizing Player Engagement and Retention with Live Events Webinar appeared first on GameRefinery ..read more

The post What the Rise of Hybrid-Casual Games Means for Advertisers appeared first on GameRefinery ..read more

If the first few weeks of 2024 are anything to go by, mobile players should have lots to look forward to in the coming year. We’ve already had a massive collaboration between Summoners War and The Witcher 3: Wild Hunt, an unusual example of hybridization from Diablo: Immortal’s Among Us-inspired Howler Hunt mode, and a breakout success story in Love and Deepspace. But that was far from everything that impressed our analysts over January. CookieRun: Kingdom celebrated its third anniversary by launching a hub filled with engagement-boosting content alongside a highly-anticipated playable charact ..read more