Brand SERP Optimisation – The Importance of an Entire Digital Presence in 2022
SEO Melbourne
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2y ago
Brand SERP (Search Engine Results Page) is the first thing people will see on a search engine when they search your brand. Brand SERP optimisation has been an integral part of SEO as it is often the first contact people have with your brand. It is your brand’s first impression. With this in mind, an ..read more
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Building authoritative backlinks through partnerships with like-minded organisations
SEO Melbourne
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2y ago
The same way as people looks for reviews and recommendations on a product before purchasing it, Google also looks for reputable backlinks before promoting it. Search engines gain popularity and revenue through promoting websites that give users the best answers to their questions. Thus, search engines must promote reputable websites with high-quality content. The way ..read more
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Brand SERP Optimisation – The Importance of an Entire Digital Presence in 2022
SEO Melbourne
by
2y ago
Brand SERP (Search Engine Results Page) is the first thing people will see on a search engine when they search your brand. Brand SERP optimisation has been an integral part of SEO as it is often the first contact people have with your brand. It is your brand’s first impression. With this in mind, an ..read more
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How your long-form content will now thrive through Google Passage Indexing Algorithm
SEO Melbourne
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2y ago
Google announced a new algorithm system that will revolutionise the way long-form content is received in searches. The Passage Indexing Algorithm is designed to get the most out of long-form content by changing the way sections are shown by the Google Search Results.  Traditionally, the Google search results would only assess the content and relevance ..read more
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Beta Google Search: About This Result Mode
SEO Melbourne
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2y ago
Source Using Google as our primary search engine has become imperative for anyone these days. Google updates its search results with a new feature: an “about this result” menu. This beta google search update will help you determine if the website is a trustworthy source of information. As a result, users can determine and learn ..read more
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Google Shopping Graph SEO
SEO Melbourne
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2y ago
Google has announced the new feature called Shopping Graph, which is the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. With Google Shopping Graph SEO use, Google has also expanded its features into Shopify integration and several other features designed to facilitate e-commerce for users. This will ..read more
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Beta Google Search: About This Result Mode
SEO Melbourne
by
2y ago
Source Using Google as our primary search engine has become imperative for anyone these days. Google is updating its search results with a new feature: an “about this result” menu. This beta google search update made towards Google will help you determine if the website is a trustworthy source of information before clicking a link ..read more
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Core Web Vitals: How Businesses Can Get Ready For The New Algorithm Update
SEO Melbourne
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2y ago
Google’s algorithms are paying a lot of attention to on-page experience. With the new set of ‘page experience’ signals, Google Core Web Vitals set to roll out in May 2021, this is what these new rankings mean for your website’s ranking success. What are Google Core Web Vitals and why are they important for SEO ..read more
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SERPs across browsers: Using Google and understanding why browsers display SERPs differently
SEO Melbourne
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2y ago
How many times have we caught ourselves deciding to ‘Just Google it!’. Well, personally, all the time for a lot of things. Google does seem to know it all. We are not just referring to how Google can give us information on almost every topic out there or help us buy basically anything we want ..read more
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Schema Markups That Can Lead To Higher Click-Through Rates
SEO Melbourne
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2y ago
Schema markups are a type of microdata that assists Search Engines such as Google and Yahoo! to structure the data of the websites into simpler categories and present the contents more comprehensively on the SERPs. The result of the SERP is the rich snippet that has been identified from the content of the query put ..read more
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