What is a great medical website design? Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. 2020 and the shift to telehealth has been one of the more eye-opening experiences of the past decade in medical marketing. Nearly overnight, consumer behavior changed, and the shift to looking for medical providers online became an all-encompassing need.  Even now, as we hope that the pandemic is in its final throes, we see that consumers are relying on online searches and interactivity more than ever before. Your web ..read more

We’re proud to announce that we’re a Facebook Marketing Partner!  We have been creating client content and campaigns since before business pages were allowed (it was basically the wild west!).  You can access our listing here. What is a Facebook Marketing Partner? Facebook Marketing Partners are companies and agencies that have experience in social media campaign management, and that help advertisers get the most from their campaigns. Facebook’s Marketing Partner Program has been established for quite some time, but in the past year, it expanded the program to include tiere ..read more

Digital advertising, done well, can be an absolute miracle for a practice or healthcare system.  Done poorly, or without a sound strategy, and it can be a budget killer. For the purposes of this article, we’ll focus on digital advertising in the realm of Google search and display ads.  Google gets more than one billion health-related search questions each day. Potential patients are clearly turning to Google for questions around their medical needs, which naturally extends to include looking for professionals who can help them with their health issues.  Practices can elevate the ..read more

Physician liaison marketing can be a huge boon to your practice, accelerating your long-term referral growth. However, many practices struggle to manage their physician liaisons and marketing programs, for several reasons. Management cost:  physician liaison marketing programs require strong management.  You may opt to have someone already on your team do this, but that will ultimately take them away from what they were originally hired to do.  You may also need to hire a manager dedicated to the program.  You should expect to pay anywhere from 60-80k for a strong physician ..read more

2020 saw a lot of talk about implicit bias training in healthcare- and very little action. There was actually a bit of backlash to the directive from Gov. Whitmer in Michigan after she declared on July 9th that healthcare professionals will be required to take implicit bias training to obtain or renew a medical license in Michigan, with a goal of improved equity in the delivery of healthcare.  Many quickly became defensive, saying that all patients are treated equally and that the directive was politically motivated. But the fact remains that health equity is something that all organizati ..read more

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new referring offices. However, while new referral sources are the goal, we want to make sure we sustain those relationships to ensure a consistent flow of referrals. Below are 5 very basic and simple elements to keep in mind so that your practice is the most appealing choic ..read more

While acquiring new patients is usually the goal, one of the most powerful yet overlooked marketing tools in your practice is your existing patient database. These patients already know and trust you and your practice but it might just take a simple tap on the shoulder to remind them. Staying in touch with past patients is essential so they know who to turn to when they or someone they know is in need of your services. Let’s take a look at 3 ways your practice can keep in touch easily and effectively. Patient Recall & Reactivation Campaigns Recall campaigns are simply a way to communicate ..read more

We recently won a top spot among the Top 20 Advertising Agencies in metro Detroit, and we couldn’t be prouder! From their notes: Physician Referral Marketing is a full-service advertising and marketing agency that focuses on assisting physicians and dentists in the health care industry with advertising their services online and through print and broadcast. The company builds websites that work on all devices to attract new patients, and it offers graphic design for print materials such as mailers and brochures. The business monitors and manages online reputations on Yelp and Google, and its’ p ..read more

COVID-19 is not sparing health care workers, and as such a strong healthcare crisis communications strategy is imperative.  There are two main questions to consider: 1.) How do you communicate internally and/or externally when healthcare workers become infected? 2.) How do you address social media issues/attacks when COVID related incidents happen? Nationally, about 2.23 million have tested positive for coronavirus- if you haven’t had a worker fall ill yet, odds are someone will before this is over. Should you disclose an employee’s illness to the patients exposed to a sick employee? How ..read more

We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does take time and can sometimes be a dreaded task, but referral-based marketing is something that most definitely should not be ignored. Whether you’re going out for the first time or you just haven’t been out in a while, read below fo ..read more