A recent survey found that more than 55 percent of people who love a brand will purchase the product. In event marketing, part of your marketing strategy is to get your brand in front of customers at trade shows, retail facilities, and even sporting events. A considerable advantage of event marketing is that it allows you to build brand awareness. Keys to building brand awareness in event marketing include in-person and online events. Moreover, as a marketing agency, you should think broadly to reach new audiences. Here’s more on the keys to building brand awareness with event market ..read more

Can you believe that the global user experience industry was valued at a whopping $465 million last year? As more businesses realize the importance of UX, this industry is only going to grow and grow. If you’re wondering how you can take your brand to the next level, look no further than UX optimization. This is a game changer that will boost your lead generation. Are you unsure of what you should do? Keep reading to learn all about how to improve your user experience for digital marketing success. What is User Experience? Before discussing anything else, it’s crucial to define the u ..read more

Studies show that companies with brand consistency can increase their revenue by up to 20%. This is because customers want to be familiar with your brand and want consistency whenever they interact with your business. One way that your business can do this is by utilizing integrated marketing. Do you want to learn more about the benefits of integrated marketing and how integrated marketing works? Keep reading this guide for the top seven reasons you should use integrated marketing communication for your business. 1. Consistent Messaging One of the biggest benefits of investing in integrat ..read more

If you’ve heard of any hot topic in the digital marketing world recently, it’s search engine optimization (SEO). It’s a growing trend, but 57% of businesses still don’t use it in their marketing strategies! Well, if you remain skeptical, there are ways to test how well it works, and you can do it all yourself. Let’s discuss some tips on measuring your campaign ROI for SEO campaigns! Why Calculating ROI Matters It’s important to track your ROI for any marketing effort, but SEO is a long-term marketing strategy. If you aren’t tracking your ROI, it’s easy for spending to get out of hand ..read more

When you come across most search engine optimization articles, you always see the same thing. Each one will tell you the best way to rank high on Google. Yet, ranking high doesn’t necessarily guarantee your success. Yes, improving your search engine rankings will certainly generate more leads. However, this isn’t the end of the race. You must also maximize your click-through rate. You see, the ranking high won’t matter if consumers aren’t clicking through to your website. We’re here to help you navigate past this issue. Keep reading for our top tips on how to boost your organic CTR. Ident ..read more

Before a customer decides to buy from a business, there’s a path they follow. First comes brand awareness, then moving on to interacting and researching the brand, and then, if there’s enough trust, comes the purchase. This is why creating a customer journey map is essential for putting yourself in your customer’s shoes. It enables you to see what they see when they come across your business. Are there obstacles on the way to purchase? How is their experience along the way? Do they feel taken care of and understood? These are all important aspects of the buyer journey that can give you in ..read more

The famous quote “if you fail to plan, you are planning to fail” is true in business and life in general. Conferences are important no matter the industry, but making sure it’s effective is critical. Planning and hosting a conference is a lot of work, but it can be a rewarding experience. Whether it’s your first time or you are an experienced pro, having a checklist of items to tick off as you go helps. Here’s a conference planning checklist to help make sure you don’t forget anything. Goals and Objectives First things first: define your goals and objectives clearly so you can measur ..read more

Online conferences are here to stay. The writing was already on the wall with so much of the working world moving online. Then COVID-19 turbocharged the transition, and there’s no going back. 30% of organizations used online conferencing for the first time during the pandemic. Since then, there’s been a 100% increase in video conferencing software in 47 states. Preparing for an online event like an online webinar is a lot of work. It takes an average of between three and six weeks to promote even a small online event, for instance. Do you really want to have to prepare ..read more

Marketers in the United States are on track to spend over $200 billion on digital ads this year. Most of that budget is spent on Facebook and Google ads, though the market is expanding rapidly. If you’re running ads online, what’s the best way to get the most “bang” for your bucks? For many, a combined ad strategy is paying off. Discover how to combine Facebook ads and Google ads in one of the savviest, most cost-effective tactics to date. Then, learn how to leverage your momentum into a successful, omnichannel marketing strategy. How to Combine Facebook Ads With Google Ads: Overview ..read more

Did you know that the U.A.E. has one of the most vibrant events industries in the world? In fact, 76% of the companies in Dubai said that Expo 2020 Dubai helped to boost their growth. Even though there are many event types, business owners don’t always know how to get the most out of them. And most of the time, this emanates from planning mistakes. The typical event organizing blunders include trying to do everything yourself and selecting the wrong venue. However, these are issues that you can avoid and host spectacular business events. So, how can you maximize the impact of events ..read more