Are you looking for moisturised, smooth, radiant skin? Look no further! Elizabeth Arden presents its latest gem: the Eight Hour® HydraPlay™ daily moisturiser. We’ve tested it for you, and the verdict is unanimous: you shouldn’t pass up a product like this. Elizabeth Arden is a brand that never ceases to innovate in skincare. The launch of Eight Hour® HydraPlay™ Daily Skin Perfecting Moisturiser reaffirms the brand’s commitment to excellence and customer satisfaction. This new moisturiser offers an all-in-one approach for a radiant and revitalised skin. But what makes this moisturiser so spec ..read more

In 2023, more and more cosmetic brands are shaping their services to the evolution of technology. The latest innovation is brands that focus on inclusiveness, personalization and creating experiences for their visually impaired customers. The application and voice guidance Estée Lauder Companies has developed “Voice-enabled Makeup”, the first mobile app to use AI to make it easier for people with sight loss. Voice assistance guides and adapts to the special needs of visual impairment consumers, resulting in a more finished and successful makeup.  It is currently available in the Un ..read more

Developed in 1991, the Fresh brand stands out for its commitment to product excellence and effectiveness. Harmoniously combining the power of natural ingredients, ancestral beauty rituals and scientific advances, Fresh has established itself as an indisputable benchmark in the world of high-end cosmetics. Renowned for its luxurious textures and delicate fragrances, their products offer a unique sensory experience.  At the heart of their approach, they make it a point of honor to offer products that are truly worth their price. This translates into rigorous ingredient selection, as well ..read more

Luxury-art alliances are constantly multiplying. According to the latest report by Bain & Company and Altagamma, the alliance of the high-end and the world of art and crafts is a trend of the future. Perfume brands are forging new collaborations with artists, creating media events that are shared around the world. These partnerships boost sales and attract customers who are sensitive to art history. The perfume of Guerlain and Matisse The French house Guerlain, launches a collaboration with Maison Matisse, two original creations inspired by the work of one of the greatest artists of his ..read more

Spring is just around the corner and the warming sun will be calling for tank tops, short skirts and shorts. But here’s the thing… when your limbs are exposed to the sun, so is that pesky cellulite! Breathe easy, Kodd Magazine has 3 unbeatable tips for fighting cellulite. Cellulite appears at any age and is the result of an accumulation of fat cells under the skin. It affects the appearance of the skin, with holes, bumps and an uneven texture. A closer look at the factors that contribute to the appearance of cellulite Let’s face it, cellulite is a woman’s problem. In fact, it affects 80-90 ..read more

Leading brands use NFT to provide their customers with a unique customer experience, with exclusive benefits reserved only for token holders. With new digital campaigns, brands are looking to drive engagement and loyalty among shoppers. Let’s take a closer look! Yves Saint Laurent Beauty YSL Beauty aims to bring a Web 2.0 audience into the Web 3.0 universe. Within the luxury industry, there is a real passion for NFTs. They are trying to adapt to the transition to Web3.  The brand has set up a token-gated page allowing the consumer to connect his wallet and have access to exclusive conte ..read more

Peggy Sage, the leading manicure brand for almost a century, continues to innovate. With the launch of the “combined manicure” and the introduction of its new polishes, the brand offers you the very best for perfect nails. Since its beginnings, Peggy Sage has distinguished itself in the world of manicure through its commitment to excellence and innovation. Last March, the famous brand unveiled not one, but two new innovations for lovers of nail beauty. These included the ‘combined manicure’ and the I-LAK and Green LAK polishes. The combination manicure or the art of perfecting nails The “com ..read more

A powerful medicinal plant, green tea oil is an essential part of your beauty routine. It offers a host of benefits thanks to its protective, moisturising and regenerative properties. Green tea oil, also known as camellia plant oil, is extracted from the seeds of the flowers of Camellia sinensis, a small shrub that grows in Asia. This 100% natural product is a great ally for those who want to improve the appearance of their skin! The green tea oil extraction process In order for green tea oil to be of the highest quality and therefore effective as a beauty treatment, the extraction process f ..read more

The fashion world is creating more and more promotional films. Calling upon renowned directors, zoom on the new promotional films of the fashion world. Nowadays, brands prefer to invest in the production of an promotional film rather than a poster campaign and press advertisements. This format, with the participation of memorable directors and well-known actors, is more durable and undoubtedly guarantees a great publicity! Commercial productions Over the past decade, the video format has overtaken paper-based communication. It’s a promotional film format that, unlike traditional media, allow ..read more

Let’s get up to date for the spring season, guided by fashion trends and advice from top stylists. Spring is perhaps one of the most eagerly awaited seasons of the year. After a series of cold, gloomy days, it brings a long-awaited feeling of renewal. It’s the perfect time not only to finally remove the warm coats and hats from your wardrobe, but also to refresh your hairstyle. Knife-edge bob This spring, a sharp yet graceful bob will be in fashion. The sharp ends will add elegance and sophistication to your look. The short length is ideal for hot weather and, because of the lack of layers ..read more