Designing a Logo vs. Building a Brand: What’s the Difference and Why It Matters Logo design and branding are two essential elements (among many others) of creating a successful, long-lasting business. They work together to help you stand out from the crowd, connect with your customers, and tell your story. Let’s get into it. What is logo design? In its purest form, a logo is a visual symbol that represents your business. Here are a few examples: Nike The Nike Swoosh, which represents the wing of the Greek goddess of victory (Nike) and suggests motion, speed, and accomplishment. C ..read more

The Price Is Right! Our approach to delivering the most value for your business Pricing can be a touchy subject, especially in the realm of subjective creativity. Our clients understand they need branding services to clarify their brand story and uplevel their visual design, but how to get what they need in a cost-effective way can remain a mystery! Some clients may email a wish list of deliverables and cross their fingers that the estimated price works for them. Unfortunately, this often results in sticker shock and the project getting stuck at the proposal phase—AKA going nowhere. Someti ..read more

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New Review, Five-Stars, and Stellar Results from Steady Studio Nowadays, most companies and organizations aim to have authentic branding that resonates with their audiences. With authenticity often thrown around here and there, how can you know if it’s genuine or not? Here at Steady Studio, we make sure to iron out a brand’s identity — define its message and clarify its story — to allow its truest voices to come to light. Based in the heart of Coquitlam, Canada, we are an award-winning B2B partner that offers a variety of services like branding, graphic design, website development, and m ..read more

Beer Label Quenches Neighbourhood Thirst Thirsty for a good beer? We have one that you need to try. Steady Studio recently had the honour of celebrating our wonderful little neighbourhood of Austin Heights by designing a beer label for a local brewery. The Beer Austin Heights Business Improvement Association has launched its very own lager inspired by the neighbourhood. Brewed by Tinhouse Brewing in Port Coquitlam and exclusively distributed by John B Pub and Liquor Store, this local collaboration captures the spirit of Coquitlam’s original walkable neighbourhood. Friendly, light and the ..read more

Myth VS Truth: Hiring a Branding Studio for your Digital Needs The time has come to hire someone for your branding, graphic design, or website. Every business will get to this point where it makes sense to take the next step and hire a professional to develop your brand. Oftentimes businesses only ever consider a freelancer or a big, fancy marketing agency. But, there’s this secret third option… one that might be perfect for your business! In this article, we’ll talk about the small but mighty boutique studio that could make all the difference when it comes to your digital needs. We’ll shar ..read more

Copywriting vs Content Writing – What’s The difference? Do you know those words that people use interchangeably but mean completely different things? Evoke vs invoke, effect vs affect, advice vs advise…just to name a few! In our industry, we find this happens a lot with copywriting vs content writing. A lot of professional writers don’t even know the difference. Luckily for you, we’re coming to the rescue and you’ll never use the words incorrectly again. What’s the difference between copy and content? Copy is simply text. That’s all. When it comes to marketing and websites, copy is writte ..read more

Why Colours Matter in Logo Design and Branding Why does colour matter in logo design and branding? We are surrounded by colours. Everywhere we go, our bodies have learned to decide things based on the colours that are around us — like understanding that green means go. With the world being this kaleidoscope of colour, it only makes sense that they matter in business too. Why Colours Matter in Logo Design and Branding Did you know that a certain colour can make a person buy a product or turn their nose up at it (resulting in a funny face and no sale…)? Creating your brand colours is a big ..read more

The Difference Between Logo Design and Branding There’s a general perception that logo design and branding are the same thing. But, we’re here to share the truth… they’re not! Having a logo designed and building a brand are two separate things, and when brought together, create what your company is looking for. A compelling way to stand out from the competition, and be remembered for who you are and what you offer. In this article, we discuss the difference between a logo design and branding. And, why it’s important that you invest in both. Who are we? Before we dive deep into this arti ..read more

Web Design Trends That Remain Timeless There are certain things that remain timeless forever. That first sip of coffee in the morning, reading a real, paperback book and good quality web design. Seriously, you may find it weird that web design is on this list, but we’re telling you — it’s really up there in our “things that remain timeless list”. You may be wondering why… Have you ever visited a website that was so bad, the buttons weren’t working, the copy was all messed up and you couldn’t even scroll to the bottom because it started scrolling horizontally instead of vertically? That’s wh ..read more