In the competitive landscape of the food industry, one of the crucial decisions for any brand is determining its positioning – should it aim to be perceived as premium or value-oriented? This choice significantly impacts branding, marketing strategies, and ultimately, consumer perception. If you’re... The post Deciding Between Premium and Value: A Guide for Food Brands appeared first on Branding & Buzzing ..read more

  Once upon a time, in the bustling aisles of Canadian grocery stores, brands embarked on epic quests to conquer the hearts (and shopping carts) of shoppers. But fear not, brave food brands! With the right strategies and a dash of silliness, your brand can... The post The Canadian Grocery Store Marketing Madness: A Wacky Guide to Brand Success appeared first on Branding & Buzzing ..read more

Once a brand’s product hits the shelves in Canadian grocery stores, it’s crucial to implement effective marketing strategies to maximize visibility, drive sales, and build brand recognition. Here’s a guide on your brand can do for marketing post-launch, along with how Branding & Buzzing can... The post Grocery Store Success: How Branding & Buzzing Elevates Your Post-Launch Marketing appeared first on Branding & Buzzing ..read more

  YouTube’s latest updates present a wealth of opportunities for food and beverage brands to enhance their digital marketing efforts and engage with their audience in meaningful ways. By embracing platforms like YouTube Shorts, leveraging creator tools, exploring podcasting, and harnessing the power of live... The post Unlocking YouTube’s Latest Updates: A Guide for Food and Beverage Brands appeared first on Branding & Buzzing ..read more

At Branding & Buzzing, we’re constantly exploring innovative ways to elevate food and drink brands in the digital space. Today, we’re excited to delve deeper into Instagram’s latest updates and how they can revolutionize your marketing strategies. Join us as we uncover the potential of... The post Unlocking the Power of Instagram’s Latest Updates for Food and Drink Marketing appeared first on Branding & Buzzing ..read more

At our agency, we’ve had the privilege of working with numerous clients in Prince Edward County (PEC) since 2017. Through our experiences, we’ve gleaned invaluable insights into the local business landscape and the factors that drive success. One recurring theme that has emerged is the... The post Capturing the Heart of PEC: Leveraging the TOM Market for Sustainable Growth appeared first on Branding & Buzzing ..read more

In the world of food, there are destinations that capture the hearts and palates of culinary enthusiasts. Prince Edward County, nestled in Ontario, Canada, has emerged as one such haven for foodies seeking unforgettable gastronomic experiences. At Branding & Buzzing, we’re excited to delve into... The post Discovering Prince Edward County: A Culinary Haven for Foodies appeared first on Branding & Buzzing ..read more

The food service industry is sizzling hot, but competition is fierce. In this landscape, food marketing agencies are wielding a new secret weapon: artificial intelligence (AI). AI is going beyond just sci-fi movies and is revolutionizing the way restaurants and food brands reach their customers.... The post AI on a Plate: How Food Marketing Agencies are Serving Up Success appeared first on Branding & Buzzing ..read more

In the ever-evolving landscape of the food and beverage industry, technological advancements are revolutionizing the way we think about ghost kitchens and virtual restaurants. At Branding & Buzzing, we understand the importance of staying ahead of the curve in marketing these styles of kitchens. Let’s... The post The Future of Ghost Kitchens, Virtual Restaurants, and Sustainability: A Comprehensive Outlook appeared first on Branding & Buzzing ..read more

If your content has low views it’s not grabbing attention. If it has low likes it’s not relevant. If there are no comments it’s not engaging. If it has low shares it’s not relatable. If it has no saves it’s not valuable.   In today’s... The post Elevate Your Food Marketing Strategy: Why Hiring Our Agency is the Key to Success appeared first on Branding & Buzzing ..read more