Spain is a beautiful country and I had the pleasure of being on vacation recently for a couple of weeks. I enjoy preparing for my travels and was interested in learning more about the industry and how it managed the COVID-19 pandemic. I have always believed we all can learn from each other no matter your country of origin because we may be doing the same things or going through the same things. While I visited Madrid, I had the pleasure of meeting Guillermo Gomez Weinzetl from Coflores. Guillermo and his brother welcomed me for a couple of hours to sit down for a talk and showed me their faci ..read more

Over 150 Next Generation floral industry professionals from all over America flew to Miami for SAF Next Gen Live 2022. What happened at this first-of-its-kind power-packed event can be best described as inspirational and rejuvenating for many. Sahid had a chance to sit down with a few of the attendees, and sponsors and connected with Kate Penn, the CEO of the Society of American Florists, and asked about her experience regarding the whole event. Here is what she had to say: "It was an event that made investors want to invest and attendees want to be here." She further added, "The floral indust ..read more

Regardless of the industry you’re in, it’s essential to maintain a web presence. In the floral industry, in particular, having an online presence can have a huge impact on your business’ success and growth. The following are just some ways floral industry websites can help companies grow. 1. Building Credibility and Authority Floral industry websites help floral businesses build credibility. Since we live in a digital age, every business is expected to have an online presence. Without an up-to-date website, your floral business can seem outdated and untrustworthy. For example, if retail floris ..read more

The Bloom Show and Flowers and Cents will bring The Bloom Show live at CalFlowers’ Fun ‘N Sun convention. San Diego, CA - August 15th, 2022– The Bloom Show and Flowers and Cents' shows are going to CalFlowers' Fun 'N Sun convention, and they will be hosting a "LATE NIGHT SHOW" this year. Williee Armellini and Sahid Nahim have joined forces with CalFlowers & Fun ‘N Sun to bring the flower industry an inside look into industry events and happenings and to help keep everyone connected. ,"The purpose of these live shows is to show industry events in a different light—allowing the audience to ..read more

July is almost over! Thank God! This month has not lived up to the trends of 2020 and 2021 where the July numbers have been good and, in many cases, GREAT. We have kind of experienced a perfect storm of events that have people fearful because of a down July for some floral industry participants after a great July in 2020 and an even greater July 2021. Well, here are the facts that have led to a rather unpleasant July 2022: Prices heated up in June because a scarcity of products mainly contributed to the strike in Ecuador, not due to production reasons Freight stayed high due to June hitting ..read more

Solent is launching new flights UIO to MIA proudly with Trans-Caribbean Airways Miami, Florida, 26JULY 2022 -Solent Air Corp, Airline operator GSSA, announced today its launching a new airline express service. Starting 27JULY 2022 on a Wednesday and then 2xs weekly Wednesdays and Saturdays for a minimum of 12 months. "This is 1st new service UIO to MIA in many years" announced today by Gonzalo Mogollon President Solent Air in Latam. "we are launching new flights due to demand in the floral, fresh cut flowers, fruits and perishable commodity industry" The first flight is scheduled 27July 2022 ..read more

There are many floral industry conventions held nationwide; these conventions are essential for networking, building relationships, and discussing the issues prevalent in the floral industry. From farmers and wholesalers to retailers and florists, everyone is welcomed. If you are a part of the floral industry, we recommend attending at least some of these conventions to truly understand the magnitude and impact of the floral industry globally. WF&FSA The WF&FSA provides exceptional sponsorship opportunities to wholesale florist and florist supply industry businesses. They aim to focus ..read more

The strike in Ecuador has been settled at least for the next 90 days! The Wizard’s Wand is not intended to be a political voice but rather an informative and suggestive medium on the Above All Flowers/New Bloom Solutions Newsletter. However, in this issue, we can not avoid the issues the strike in Ecuador has brought to life for the flower world. Obviously, the flower sector’s losses in Ecuador are not as large as say something like the Oil industry, but nonetheless very substantial. Most flower growers have lost all or part of 18 June days of operation in what is usually a very good month. T ..read more

,Floriexpo, previously known as the International Floriculture Expo, is a B2B floral industry event that brings together professionals in the industry to network, expand their horizons, learn about floriculture and what’s new in the industry, and more. Whether it’s wholesalers, suppliers, distributors, or those handling floral accessories such as containers and design, Floriexpo unites businesses across all categories in floriculture. One of the missions at New Bloom Solutions is to help the flower industry to Innovate, Connect, and Bloom - one way we do this is by highlighting and supporting ..read more

Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and upkeep to ensure it reaches the customer in the perfect condition. The floral industry is vast and varied, with different flowers being imported from multiple countries, and the journey from local farms to customers’ vases is not easy. The logistic procedure starts from the local farmer to the distributors, wholesalers, retailers, and customers. This supply chain is long, and any broken link can disrupt the entire process as flowers are highly-perishable product ..read more