If your goal is to develop an EVP that will not only shape your external reputation as an employer but also shape your organization’s overall approach to people management, the top management team must actively participate in the process. Developing an Employer Value Proposition (EVP) that shapes both the external reputation of an employer and the organization’s overall approach to people management requires active participation from the top management team for several crucial reasons: Strategic Alignment: Top management is responsible for setting the overall direction and strategy of the orga ..read more

In the world of modern business, particularly in employer branding and HR, the terms “employee satisfaction” and “employee engagement” are often used interchangeably. However, understanding the nuances between these two concepts is critical for businesses aiming to foster a supportive and productive workplace environment. Employee Satisfaction: Contentment at Work Employee satisfaction refers to how content employees feel with their job roles, work conditions, compensation, and benefits. It is a measure of whether an employee’s expectations and needs are met by their employer. Satisfaction is ..read more

Understanding the nuanced dance between recruitment marketing and traditional recruitment in the competitive world of talent acquisition is crucial for securing top-tier candidates. Recruitment marketing, the glitzy front end of attracting talent, uses the allure of brand storytelling and strategic marketing to pique interest, while traditional recruitment focuses on the nuts and bolts of selecting and hiring the right fit for your team. But how do these two facets of recruitment play together in the grand scheme of building a formidable workforce? Recruiters are primarily focused on the opera ..read more

If you are looking to build and maintain a strong talent pipeline, it is not enough to just focus on recruiting. Building relationships is a key component to any successful employer brand strategy. In this second part of our tutorial blog article, we will focus on the importance of relationship building and how it can help us build and maintain a successful talent pipeline. We will explore networking, building relationships with educational institutions, employee referrals and other methods of digital marketing. Read our first part for a more comprehensive look at building a talent pipeline, a ..read more

JUMPSTART YOUR EMPLOYER BRANDING CAREER: TIPS TO GET OFF TO A GREAT START IN YOUR FIRST DAYS (PT. 2) Is it your first day meeting employer branding? If you need more information on employer brand and communications definitions before proceeding, click here for part 1. 4- MEET OR BUILD THE TEAM One of the first actions you need to take is to gain leadership buy-in for their support. They will be the ones answering your requests for resources such as budget or people. To achieve this, your employer branding goals need to align with the current business objectives. Additionally, you will need the ..read more

As employer brand management consultants, we understand the importance of creating a strong and cohesive brand image. This is difficult, particularly in today’s highly competitive job market. However, many companies feel that building a strong employer brand requires a substantial budget. The good news is that there are many cost-effective tactics that can help you build a strong and compelling employer brand. And you can do this with minimal budget and internal resources! Here are 11 budget-friendly employer branding tactics for achieving quick results. 1- IMPLEMENT CAREERS ON SOCIAL MEDIA Wi ..read more

Creating an effective employer branding campaign can be a daunting task. It is a multi-step process that involves research, strategy, implementation, and measurement. However, by understanding the difference between employer brand and employer branding, and following a structured process, we can create a campaign that effectively communicates the organization’s unique value proposition to both current employees and potential candidates.  The difference between employer brand and employer branding Employer brand management is the development and implementation of a strategy to reinforce th ..read more

Creating effective internal communications within an organization is essential for the success of an employer brand management strategy. One key aspect of this is ensuring that emails sent from the HR department are read and engaged with by employees. Many people underestimate the power of an employer email, however, it is a powerful tool that can be used to communicate important information, build trust and credibility, and create a sense of community among employees. To achieve this goal, organizations can utilize automation tools to streamline email campaigns and reduce manual work, test di ..read more

In the first part of our guide on internal communication strategy, we focused on tailoring the message to meet employees’ needs. Now it’s time to bring that message to life through effective channel selection. Join us in this next stage as we guide you in selecting channels that align with our goal and effectively engage employees across the organization. Learn how to assess available internal communication channels, balance consistency with individual employee preferences, and create a seamless and impactful internal communication strategy. Be sure to check out the first part of this guide to ..read more

Internal communication is the focus of employer brand management with respect to employee satisfaction and retention. It helps to ensure that all employees are aware of the company’s values, goals, and mission, and it helps to foster a sense of community and collaboration within the organization. An effective internal communication strategy can have a positive impact on employee satisfaction, productivity, and retention. The success or failure of an internal communication strategy can have a significant impact on the company. If the strategy is effective, employees will be more willing to adap ..read more