As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards the adoption of more digital technology, the pandemic bolstered the demand for remote patient care and monitoring even more.  Recent progress surrounding telemedicine has also played a significant role in the ability to efficiently and effectively treat medical conditions. As a result, there are a plethora of opportunities for companies to drive innovation and growth within the medical device field.  In order to produce a successful product in today’s co ..read more

You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the specifics surrounding its meaning? Ergonomics refers to the process of arranging or designing products, workspaces, and systems in a manner that accommodates the individuals who use them. In other words, to be considered ergonomic, the product or workplace must be constructed in a way that optimizes comfort and is tailored specifically to a person’s needs. Whether it’s a chair or a keyboard - it must aim to increase productivity and efficiency while minimizing discomfort ..read more

If you own an iPhone or tablet, you’ve likely grown accustomed to the occasional notifications that pop onto your screen, announcing a new software update is available. These wireless updates are designed to perform a number of upgrades – from enhancing security to delivering new features to fixing bugs. These types of over-the-air updates, often referred to as OTAU, are utilized across a myriad of different connected devices.  As technology continues to advance, more devices are being built with embedded firmware. Similarly, hardware is moving closer towards more widespread adoption of ..read more

Like any industry or field, product design isn’t immune to the need for some basic guidelines and rules. While creativity is subjective and you have the freedom to express your vision, there are still several best practices to adhere to in order to avoid a product design faux pas. To ensure your work is produced at an optimal level, here’s a look at the do’s and don’ts of product design.  Product Design Best Practices DO: Err on the Side of Simplicity  You know that saying, “Less is more?” When it comes to product design, this euphemism couldn’t be more true. As you’re constructing ..read more

Brand consistency is something heavily talked about in marketing or communications. However, branding in product design is important in maintaining comprehensive usability and user experience. UX branding for product design helps users feel comfortable using your company by providing consistency. Brands such as YouTube, Amazon, and more all focus on brand consistency to increase UI and UX across all platforms.  Product designers are tasked with the responsibility of brand consistency to help those who visit their website. By keeping font colors, designs, and imagery consistent, it helps t ..read more

In today’s competitive marketplace, there are numerous factors that ultimately influence and sway a consumer’s purchasing decision. Not only has modern technology bolstered accessibility, but it has opened the gateway for consumers to research product reviews, specs, cost, and more, from virtually any location on their smartphones. Over the years, the purchasing experience has evolved – shifting consumer mindset towards safer, environmentally-conscious products and goods.  With this changing demand comes the need for businesses to revamp every facet of the planning and production process ..read more

Are you an idea generator? Do you have visions but do not know how to bring them to life? If so, CHOi Design Group is a Chicago product design firm who wants to partner with you. We are available to work with you every step of the way and want to detail out here how you can turn your idea into a reality. One of the first steps of bringing your idea to life is creating a prototype. Simply put this is a three-dimensional version of your invention. This is the fun part! You get to physically see your vision come to life. But how do you do this? And what exactly should your prototype look like? T ..read more

The process of new product design has many iterations and steps from beginning to end. CHOi Design Group is a product design firm in Chicago that specializes in bringing your vision to life. From idea generation to product design and launch, we work with you to reach your final goal. To better understand how we work, here is an example of six common steps we follow when designing a new product. 1. Idea Generation The first stage of any product design is idea generation or brainstorming. Idea generation must start with understanding what the customer is looking for and from there ideas can come ..read more

Why is a Millennial Barbecue so Expensive?   The average portion at a Millennial barbecue costs nearly twice as much as the average non-Millennial barbecue. Why?   Millennials are blending tradition with their own preference Born between 1982 and 2000, Millennials are currently between the ages of 17 and 36. Many of them were among the first to spend significant time online growing up, and over 40% of them are now parents.   Moving into family life, many Millennials are repeating traditions of their parents, and this includes barbecuing. However, someone accustomed to a traditio ..read more

Industrial Design for Accessible and Adaptive Products OVERVIEW Our team at CHOi Design in Chicago has recently partnered with Juvo to create a line of adaptive bath chairs. Juvo specializes in creating products for people with specific needs that “look better and work better than the alternative.” Founded by a man caring for his elderly father who couldn’t find products that could help him get around, he eventually gave up on the “old-fashioned, sad looking products that were available in the market.” Our team is proud of the work we’ve done in collaboration with Juvo and would like to share ..read more