Mass ad disapproval for same policy. When I logged into Google Ads this morning, I saw multiple accounts with newly disapproved ads for one fairly odd policy: “Disapproved (Government Documents and Official Services).” The reason this seemed so odd is because the disapproved ads were for a dumpster rental service. Below is the official policy from the Google Ads support website:                       Weird email notices. To make matters even stranger, I started getting emails about this alerting us to these disapprovals from “Google AdWor ..read more

What is Google Ads/AdWords in Digital Marketing?    Every year, the digital landscape expands, with more and more magazines, stores and businesses focusing on the digital aspects of their company. The field of marketing is no exception, which means it is more crucial than ever for businesses to hone in on their digital marketing skills.  Digital marketing is essentially the same process as traditional marketing, except it is, well, entirely digital. First off, digital marketing involves creating an online presence and promoting your business on the internet. This is do ..read more

Boost Your Business Revenue With Google Adwords Management   With the vast choice of Google AdWords management companies today, it can be a difficult task to choose your agency even when you have made the decision to do so. Having choice is a good thing, but finding the wood from the trees can also be a challenge.   The most logical starting point is to do some research, shortlist some agencies, and then go through a recruitment process just as you would for a new hire. This will ensure that you get the most skilled and experienced agency for the job, and a person you will be able to ..read more

Whether you are just starting your Google Adwords account or have had one for years, you might wonder if Bing ads is a good fit for your business. As a Google Adwords consultant, we commonly get questions about Bing Ads. Is Bing Ads better than Google Adwords? Does anyone even use Bing? Why even bother advertising on there at all? Some Google Adwords management services might tell you not to waste your time with Bing and stick only on Google. But for most accounts, this is simply not the case. Bing provides distinct advantages and opportunities. It also allows you the opportunity to diversify ..read more

Now, as a Google Adwords management agency, we may be a little biased here, but our favorite traffic source is still Google Adwords. This does not mean that it is always the best fit for every business. There are many businesses where other paid traffic sources, such as Facebook ads, might work better. Google Adwords can provide targeted traffic and deserves a place in the marketing strategy for almost any business. There are multiple reasons why Google Adwords is such a great traffic source. As PPC consultants, we have seen campaigns run profitably for a variety of businesses. This can range ..read more

To give a quick outline, SEO refers to the organic search results. These are the results on Google’s search results page (commonly referred to as SERP) that the website owner didn’t have to pay for directly. Google “crawls” the web and the websites at the top were determined to be most relevant. Google uses a variety of metrics to determine what shows on the first page. And a whole industry has developed to help businesses reach this goal. Google Adwords or PPC are the paid placements on the Google search results page. These will likely be at the top of the page and are marked as an ad with vi ..read more

Google Adwords keyword match types can be confusing for beginners, but using match types correctly is crucial to creating a profitable Google Adwords campaign. As a Google Adwords marketing company, we have had many accounts come to us in bad shape. Their poor use of match types is often a big problem. Exact Match – This match type is meant to trigger ads for only the exact keyword text, and some very close variants. You can often tailor ads to perfectly capture the people searching for these keywords. This often leads to higher Click Through Rates (CTR), higher conversion rates, but also a hi ..read more

A few years ago, Google Adwords officially changed their name to Google Ads. You may still hear some refer to Google Ads as Google Adwords, especially those who have been in the industry since the beginning. I can’t claim to have any insider knowledge about this, but since this is an interesting topic for a PPC consultant, I wanted to dive into it. Keep in mind nothing in the platforms themselves changed with this. It was merely a semantic and branding effort from Google. The biggest effect might have been companies changing their website headline from Google Adwords agency to Google Ads Agenc ..read more

An expert Google Adwords consultant is someone who can make Google Adwords more profitable for your business! Google Adwords is very complicated, and to the average person who doesn’t work with it full time, getting the most out of your campaigns can be a daunting task. An expert Google Adwords consultant knows the ins and outs of Google Adwords, and all the different ways to optimize your ads to increase profit. An Expert Google Adwords consultant starts with a sound structured setup that’s built to scale. A poor setup is one of the easiest ways to waste money, but hiring a Google Adwords man ..read more

Google Adwords is still alive and it’s bigger than ever. I won’t say it’s better than ever, as there are many developments that have occurred that have made Google Adwords trickier for advertisers. There are over 3.5 billion searches on Google in a single day (based off of 2019 data). Google makes the majority of its revenue from Google Adwords. Revenue dipped during Q2 of 2020, likely due to the pandemic, but they bounced back strong in Q3. Google Adwords revenue has continued to increase with each passing year, a strong sign that many businesses are continuing to invest in advertising on Goo ..read more