6 Reasons Why Every Website Should Have an FAQ Page (Plus Examples & Tips for Creating One) September 13, 2023 When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.  But what if you could give them one intuitive page to go to, where all answers to common questions live? That’s the value of a Frequently Asked Questions (FAQ) page. No matter the size of your business, having an FAQ that’s easily accessible, organized, and v ..read more

How to Write a Great Homepage: Copywriting Formulas, Tips & Examples August 11, 2023 Think of your website as your house – more accurately, your house on the market. What’s the first thing your potential buyers will be looking at? What’s the first impression and will set the tone of the remaining buying experience?  You got it – the front. It’s what realtors call “curb appeal.” If we think of a website as a virtual home for your business, what’s the first thing that visitors will see? Your homepage. Your homepage will set the tone of the entire buying experience, give your v ..read more

Why is Local SEO Important and How Does It Work? March 3, 2023 If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot. Search engine optimization (or SEO for short) is a set of tools and techniques used to help improve your digital visibility, primarily through search engine results. But SEO doesn’t simply consist of one thing — as in one tool, one strategy or one outcome. SEO is much more than that. And there are also variety of different types of SEO ..read more

What is an Accessible Website? January 10, 2023 Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.  A website is the same thing. For many companies and organizations, their website is like their storefront, and accessibility is just as important in the digital space as it is in a physical space.  But creating an accessible website can f ..read more

6 Digital Marketing Tactics & How to Choose the Right Mix for Your B2B Business November 18, 2022 Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace. This, of course, leaves a lot of marketers questioning which strategies they should invest their marketing budget in. This is a problem that many companies ..read more

22 Best Digital Marketing Tools Every B2B Marketer Should Have in 2023 October 12, 2022 Finding the right digital marketing tools is difficult. It’s not just in the sheer scope of martech available, but finding the right stack that works for your brand, messaging, workflow and team are all equally important. Plus, there is also the monthly or annual cost of each martech tool to take into consideration, which can sometimes run high. It’s a lot to mull over. As B2B marketers ourselves, we know what it’s like to find exactly what works best. That’s why we’ve compiled this list of tools ..read more

How to SEO Optimize Your WordPress Website September 21, 2022 Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen.  If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging. In this article, we’ll cover all the basics you need to know to get (and stay) on top of your WordPress SEO optimization game. (Panic averte ..read more

The End of Third-Party Cookies (and What This Means for Digital Marketers) August 25, 2022 Cookiepocalypse. Cookiegate. The cookie is crumbling. Well, not really.  With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era. This phase-out comes on the tail of recent trends towards enhanced user privacy. Governments around the world have been actively investigating and cracking down on data privacy issues. In September 2020, Apple made a bold move ..read more

What is Green Web Hosting? August 12, 2022 Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall.  The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment. But one aspect many organizations don’t think a lot about is the carbon footprint of the internet, and in particular, their web hosting services. We may not realize it, but digital technolog ..read more

What Is a Digital Marketing Funnel? July 14, 2022 All marketing and sales is a numbers game.  If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.  With infinite time and money, you can swim in a pretty deep pool. But the marketing game doesn’t have infinite anything. You want to find your ideal customer and be there when they’re ready to make a purchasing decision.  The digital marketing funnel helps potential customer ..read more