Staff from national building materials company sleep out to raise around £10,000 for the homeless in Leicester
Ethical Marketing News
by Stuart Mitchell
46m ago
Around 40 staff from Heidelberg Materials UK, a leading supplier of heavy building materials to the UK construction industry, will participate in this year’s ‘The Big Sleep’, aiming to raise around £10,000 for the homeless community in Leicester. Heidelberg Materials UK staff from across the UK will join other fundraisers at The Bridge Homelessness to Hope’s annual charity event where people are invited to sleep outside for one night to raise money for, and awareness of the challenges experienced by the city’s homeless community. Heidelberg Materials UK staff will sleep out overnight at the ma ..read more
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Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption
Ethical Marketing News
by Stuart Mitchell
46m ago
Everyday Plastic and Greenpeace UK have launched a national out of home (OOH) campaign announcing the results of The Big Plastic Count 2024 which reveals that UK households discard an estimated 90 billion plastic items annually. Just 17% of that waste is recycled domestically. The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme which awards advertising space to environmental causes and organisations fighting climate change. Timed to coincide with The Global Plastics Treaty talks (23 – 29 April) and Earth Day (22 April), the OOH campaign is running for seven days ..read more
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Managing the future of plastic: key recommendations for Government
Ethical Marketing News
by Stuart Mitchell
15h ago
Creating a successful circular economy for plastics will help the economy as well as the environment, and the UK Government has a pivotal role to play.   Experts from the University of Birmingham, together with specialists from across different plastics sectors have collaborated on a series of recommendations which calls on Government to take the initiative on finding solutions to the plastics problem.  Their recommendations are published today [Monday 18 March 2024] in a Policy Commission report, The Sustainable Plastics Policy Commission: Key findings for the UK governme ..read more
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Climate Governance Initiative launches free online course on effective climate governance for board directors
Ethical Marketing News
by Stuart Mitchell
16h ago
Board directors across the globe can now be empowered to act as effective stewards of their companies in a changing climate, through a new online course called Climate in the Boardroom from the Climate Governance Initiative. The Climate Governance Initiative’s introductory course on climate change and effective climate governance is the essential starting point to prepare directors for boardroom discussions and decisions on climate change, sustainability and the transition to a net zero economy. The course introduces board directors to topics relevant to their role, including managing climate ..read more
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Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’
Ethical Marketing News
by Stuart Mitchell
23h ago
AMBEV’s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.  This move isn’t just about taking a beloved beverage global; it’s about sharing a unique approach to enjoying festivities without a fret. Brahma Phone was the best option for partygoers for four days. Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its lu ..read more
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Six organisations join the CIPR as corporate members
Ethical Marketing News
by Stuart Mitchell
1d ago
Six organisations have joined the Chartered Institute of Public Relations (CIPR) as Corporate Affiliate members in the first quarter of 2023. They include a business to business tech marketing and communications agency, the government’s housing and regeneration agency, a charitable foundation, and a creative agency, among others.  The latest organisations join a growing community of over 230 corporate members, each committed to the professional development of their PR and communications teams and a globally recognised set of professional standards.  The latest corporate members to j ..read more
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Aston University to shrink carbon footprint of industrial gas burners
Ethical Marketing News
by Stuart Mitchell
1d ago
Aston University is working with an engineering company to make industrial gas burners less environmentally damaging.  The University has entered a knowledge transfer partnership (KTP) with Lanemark Combustion Engineering to enable gas or propane burners users to reduce their greenhouse gas emissions. A KTP is a three-way collaboration between a business, an academic partner and a highly qualified researcher, known as a KTP associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills.  ..read more
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Scotland’s first Women In Programmatic Network Event is a Sell-Out Success
Ethical Marketing News
by Stuart Mitchell
1d ago
The first Scotland-based Women In Programmatic Network (TWIPN) event launched last month on Thursday 7 March with resounding success, as keynote speakers from leading creative marketing, advertising and programmatic agencies based across the UK took the stage.  The event, held at creative media and digital marketing agency, ALT’s Glasgow offices saw an overwhelming turnout, marking a significant milestone in the community of programmatic media and digital marketing specialists in Scotland. The Women in Programmatic Network aims to support and provide opportunities for women within the pro ..read more
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British Airways overhauls airport equipment at Heathrow with multi-million-pound investment to help reduce emissions
Ethical Marketing News
by Stuart Mitchell
2d ago
British Airways is embarking on a multi-million-pound investment programme to overhaul its ground support equipment at Heathrow Airport, as part of its commitment to reducing emissions both in the air and on the ground. The airline will gradually be replacing its ground vehicles at Heathrow, such as vans and cars, cargo transporters and passenger steps, moving towards hybrid or electric alternatives where available. Already, more than 90% of British Airways’ vehicles and ground equipment at Heathrow are either zero emissions electrical equipment when being used or driven, (hybrids) or are oper ..read more
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Prevented Ocean Plastic Uses Global Recycling Day To Champion Its Recycling Heroes As It Hits 500 Product Milestone
Ethical Marketing News
by Stuart Mitchell
2d ago
Prevented Ocean Plastic used last months Global Recycling Day to champion the people on the frontlines of the recycling revolution and announces there are now 500 products packaged in its high quality, traceable and certified recycled plastic, made from discarded plastic collected from coastal areas at risk of ocean plastic pollution. Global Recycling Day celebrates the importance of recycling in preserving our precious resources and securing the future of our planet. This year’s theme is #RecyclingHeroes, recognising the people, places and activities championing recycling. Prevented Ocean Pla ..read more
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