ET Brand Equity
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ET Brand Equity
29m ago
The separate announcements from two of Japan's biggest automakers at the Beijing auto show also underscored the attempt by Japanese manufacturers to come to grips with the massive technological shifts that have disrupted their once enviable positions in the Chinese market ..read more
ET Brand Equity
29m ago
Not just e-commerce platforms, even consumer goods companies are making internal changes to product positioning to comply with govt directive. Hindustan Unilever is now internally categorising its brands Horlicks and Boost as “functional nutrition drinks”. Until the Dec quarter, the brands were labelled as health food drinks in its investor presentation ..read more
ET Brand Equity
29m ago
Baby foods have sugar added to them, protein powders don’t have enough proteins and our good old spices could have ingredients that are carcinogenic. ET’s Kiran Somvanshi spoke to New York-based award-winning journalist Michael Moss whose investigation of the processed foods industry culminated in the best-selling book - Sugar, Salt, Fat ..read more
ET Brand Equity
3h ago
Baby foods have sugar added to them, protein powders don’t have enough proteins and our good old spices could have ingredients that are carcinogenic. ET’s Kiran Somvanshi spoke to New York-based award-winning journalist Michael Moss whose investigation of the processed foods industry culminated in the best-selling book - Sugar, Salt, Fat ..read more
ET Brand Equity
3h ago
YouTube marketing is a matter of using the components of YouTube to build an audience & increase the popularity of your products, services, or your brand. Unlike traditional advertising outlets, YouTube challenges companies to produce and share fun, informative, and interesting videos that more people find more enjoyable, engaging and stirring than any other marketing strategy ..read more
ET Brand Equity
21h ago
The move comes following concerns about alleged high sugar content in Nestle's baby food products expressed by both the consumer affairs ministry and the National Commission for Protection of Child Rights (NCPCR) after taking note of a global report published by Swiss NGO Public Eye ..read more
ET Brand Equity
1d ago
Sprint legend Usain Bolt's inclusion as a brand ambassador for the upcoming ICC Men’s T20 World Cup adds a touch of global prestige, blending the worlds of cricket and athletics. His unparalleled sporting legacy and charismatic persona are set to amplify the tournament's reach, attracting a diverse audience and igniting fervour among fans worldwide ..read more
ET Brand Equity
1d ago
BYD's Denza Z9GT challenges Mercedes-Benz in the premium EV market, showcasing advanced technology and upmarket push to increase profitability amid a saturated domestic market and international scrutiny ..read more
ET Brand Equity
1d ago
Where do brands go from here? The key lies in responsible and ethical use of this new technology. Transparency is the cornerstone. Consumers deserve to know if they're interacting with an AI persona. Furthermore, collaboration is crucial. The best campaigns might involve a dynamic duo – human influencers leveraging AI tools for data analysis and content creation ..read more