How to Track Social Media Events in GA4
Noah Digital Blog
by Mary Wang
2w ago
Google Analytics 4 (GA4) significantly simplifies tracking social media traffic and user interactions on your website. Understanding how to track social media in Google Analytics is crucial for businesses, especially considering that 76% of consumers make purchases influenced by social media content. GA4 offers insights into how social media users engage with your site, enabling you to optimize your marketing strategies and improve conversion rates. By understanding the actions taken by visitors from social media, companies can tailor their content and advertisements better to meet the needs ..read more
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What to Do If Your Site Is Hacked
Noah Digital Blog
by Mary Wang
2w ago
As technology grows quickly, so do the risks of cyber attacks. Around 30,000 websites get hacked daily, and yours could be at risk too. If your site gets hacked, it’s important to fix it as soon as possible to reduce harm, like losing your good name, or money, facing legal issues, or dropping in search engine rankings. This guide will talk about what to do if a site is hacked, how to spot if your website has been hacked and how to fix it. You’ll also learn ways to protect your site from future hacks and the best way to tell your visitors about any security issues. Table of contents How Do Yo ..read more
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Digital Marketing Audit for Global Markets
Noah Digital Blog
by Dr. Bin Tang
2w ago
Addressing pain points in digital marketing is crucial for mid-sized businesses aspiring to go global or improve their online presence. Conducting a global digital marketing audit can help you understand where your strategy may fall short and identify areas requiring enhancement. It evaluates your digital footprint across SEO, content, social media, and advertising, pinpointing where improvements can lead to greater global engagement.  By identifying these key areas, the audit provides actionable insights, enabling you to tailor your approach effectively to different markets. This strate ..read more
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Digital Marketing Case Study: HVAC (Heating, Ventilation, and Air Conditioning)
Noah Digital Blog
by Mary Wang
1M ago
The Challenge Our client’s website was far from perfect. It looked old and wasn’t easy for people to use, especially for filling out forms, which was a big problem since they worked with other businesses and needed a smooth, easy-to-use site. The design was outdated, lacking the lively visuals that draw people in today. The forms on the website weren’t meeting the needs of their clients, making it hard for them to get what they needed done. Plus, there was the huge task of moving all the old website’s important data to the new one without losing anything or making mistakes. Another big is ..read more
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Available Government Fundings to Leverage for Digital Transformation
Noah Digital Blog
by Mary Wang
1M ago
In today’s fast-moving tech world, businesses always seek ways to stay ahead. A great strategy for this is digital transformation for SMEs – making your work processes digital. But what if you’re worried about the costs? Don’t worry! The Canadian government has got you back with grants and incentives to help. Let’s explore some important programs for small businesses venturing into digital transformation. Why Begin Your Digital Transformation? Digital transformation is important because it helps you keep up with industry changes and improve your work. According to research by Bain & Compa ..read more
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+121.86% Total Revenue Increase for a Boutique Baby Clothing Store in 3 Months
Noah Digital Blog
by Mary Wang
1M ago
The Challenge Our client encountered significant difficulties with Lightspeed, a platform that lacked advanced inventory management capabilities essential for businesses with large and varied product catalogues. The absence of features like automatic reordering based on inventory thresholds added complexity to operations, which was particularly challenging for small businesses. A key issue was managing inventories across online and physical storefronts through the Point of Sale (POS) system, which Lightspeed’s limitations exacerbated.     The Strategy To overcome these chal ..read more
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How Canada Digital Adoption Program (CDAP) is Shaping the Digital Landscape for SMEs
Noah Digital Blog
by Mary Wang
1M ago
In today’s rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) face the challenge of staying competitive while adapting to technological advancements. The Canada Digital Adoption Program (CDAP) emerges as a pivotal force, reshaping the digital landscape for SMEs nationwide. With its comprehensive support and resources, CDAP empowers SMEs to thrive in the digital age by providing strategic guidance, financial assistance, and technological expertise. Now, let’s delve into how CDAP shapes the digital landscape for SMEs. How Is Cdap Shaping The Digital Landscape For Smes ..read more
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How to Create a Winning Digital Marketing Strategy for the Global Market
Noah Digital Blog
by Dr. Bin Tang
1M ago
In the dynamic world of global business, small and medium-sized enterprises (SMEs) are stepping onto the international stage with unbridled ambition and unwavering determination.  As these aspiring global leaders seek to leave an indelible mark beyond local borders, the key to success lies in well-crafted international digital marketing strategies.  This post provides simple digital marketing global strategies to help elevate your SME beyond local borders. Table of contents Unlocking Opportunities for SMEs in the Digital Global Economy How to Create an International Digital Marketi ..read more
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Digital Transformation with CDAP: Helping SMEs Leverage Digital Trends
Noah Digital Blog
by Mary Wang
1M ago
Digital transformation refers to integrating digital technologies into all business operations, fundamentally altering how organizations operate and deliver value to their customers. For SMEs, embracing a digital transformation strategy is not merely a technological upgrade; it is a strategic imperative that can redefine their competitiveness and sustainability. SMEs need a reliable partner to help them navigate the digital landscape and achieve their goals. One such partner is the Canada Digital Adoption Program (CDAP), which connects SMEs with funding and the right experts who can support th ..read more
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Ontario Digital Transformation Grant (DTG) Helps Local Businesses Go Digital
Noah Digital Blog
by Mary Wang
1M ago
In today’s digital age, it’s challenging for companies to prosper or even stay afloat without an online presence. Many traditional, physical store-based businesses are falling behind due to a lack of financial resources. To help these businesses overcome this major obstacle, the Ontario Government, in collaboration with the Ontario Business Improvement Area Association (OBIAA), introduced a program known as the “Digital Transformation Grant.” What is a Digital Transformation Grant (DTG)? Ontario Digital Transformation Grant (DTG) is designed to assist small businesses with adopting technologi ..read more
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