Poor User Experience and The Traffic on Your Website!
OrbitWeb Blog
by Christian Flores
1y ago
Poor User Experience and The Traffic on Your Website! You might have heard Google’s announcement regarding updated metrics to measure Core Web Vitals such as speed, responsiveness, and visual experience modifications, which can significantly improve a website’s user experience.    This shows Google’s commitment towards user experience in the long run and its belief that it is crucial for the future of search results. Once these changes are implemented to the organic search algorithm, you will soon understand the power possessed by improved UX in boosting traffic flows to your websi ..read more
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5 Tips to Merge SEO and Web Development to Attract the Google Search Engine
OrbitWeb Blog
by Y.Espinal
1y ago
5 Tips to Merge SEO and Web Development to Attract the Google Search Engine SEO alone is not enough to help you achieve your dream. There are innumerable other factors you need to juggle together in order to get the best position on Google Search. Web development is one factor that goes hand in hand with SEO. Without a user-friendly website, your SEO strategies would only go to waste. They are such perfect complements that you will find they feed off one another.   If you want high rankings on SERPs, you have come to the right place. We have compiled the top-ranking secrets that will de ..read more
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8 Tips to Improve Your Page Speed
OrbitWeb Blog
by Y.Espinal
1y ago
8 Tips to Improve Your Page Speed Offering a great customer experience is a top priority for many brands and organizations, and an extension of this is how their website and apps perform.   Thus, businesses pay great attention to page speed when creating their websites. Page speed refers to how quickly users can jump from page to page on your website. This is the key feature if you want to attract traffic to your website.    Compromising your page speed will have an opposite reaction. People will waste no time in moving to the next best alternative.    Keep rea ..read more
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Why Website Speed is Important in 2022
OrbitWeb Blog
by Y.Espinal
1y ago
Why Website Speed is Important in 2022 A visitor’s first impression of a website and business is influenced by its speed. By adding multiple features, information, and capabilities, developers and testers aim to make a website aesthetically pleasant and functional. However, if these features or the content are not correctly optimized, website performance may suffer. Anyone who visits a website cares about how quickly it loads.   Did you know the first five seconds of page-load time have the highest impact on conversion rates?    Speed is an essential component of the user exp ..read more
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Let’s compare Google Universal Analytics to GA4!
OrbitWeb Blog
by Y.Espinal
2y ago
Let’s compare Google Universal Analytics to GA4! With the sunsetting of GA4, OrbitWeb is comparing both Google Universal and GA4. Let’s check it out!    Right off the bat, GA4 looks different than Universal, but aside from the aesthetics, GA4 is a fundamental redefinition of analytics and how data is collected. This change better reflects how people use the web and apps today!   It’s All About Those GA4 Sessions   One of the biggest change is how data is collected! Universal is all about sessions and those sessions contain hits, which are things like individual pageviews ..read more
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6 Key Features in the New Google Analytics 4
OrbitWeb Blog
by Y.Espinal
2y ago
6 Key Features in the New Google Analytics 4 Let’s talk about the Google Analytics 4 Property    As you are aware the industry and regulatory landscape is changing and user expectations are rising.  Quick Overview    It’s no secret there is immense change and end-user privacy is top of mind.    Regulatory Changes such as GDPR, and CCPA have impacted how data can be collected and used.    Browser updates and other platforms are making changes to core technology such as cookies.  Heightened controls are impacting traditional data collection ..read more
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Google Sunsets Universal Analytics in 2023
OrbitWeb Blog
by Christian Flores
2y ago
Google Sunsets Universal Analytics in 2023 Google has introduced an all-new version of Google Analytics to help businesses succeed. This version is designed to meet the evolving measurement standards emerging across platforms and audiences. Google Analytics 4 is flexible, scalable, and it’s built to keep up with changing ecosystems. Google envisions Google Analytics as the single source of truth for all our users.   What is the New Google Analytics 4? Google recently announced a new version of Analytics – describing it as the new default version of its famous data collection and web tra ..read more
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8 Reasons why professional PPC management can improve your ROI
OrbitWeb Blog
by Y.Espinal
2y ago
8 Reasons why professional PPC management can improve your ROI PPC (pay-per-click) advertising is the fastest way to generate more traffic, leads and sales from your website.  Our PPC management has consistently produced successful, data-driven campaigns for our clients. That’s because our PPC management strategy is always focused on achieving the highest return on your investment.  PPC management requires a rich knowledge of how it works; therefore, it is best to take the professional PPC management route.    8 reasons Why Professional PPC Management Can Improve your ROI ..read more
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How to Hire a PPC Ad Agency – A Brief Guide
OrbitWeb Blog
by Y.Espinal
2y ago
How to Hire a PPC Ad Agency – A Brief Guide How to Hire a PPC Ad Agency –  A Brief Guide    Perhaps you are looking to partner with a PPC Ad Agency for the first time or looking at replacing your existing partnership; there are a few things to consider before embarking on a new relationship.  Is your partnership with your PPC Ad Agency built on trust, mutual respect, and understanding?  Is there solid communication from both sides, and is everyone as aligned and as transparent as they possibly can be?    Ideally, you would want to answer “Yes” to the qu ..read more
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5 PPC Trends to Watch Out for in 2022
OrbitWeb Blog
by Y.Espinal
2y ago
5 PPC Trends to Watch Out for in 2022 5 PPC Trends to Watch Out For In 2022 In our years as a PPC Ad Agency, we are pretty aware of the power of a well-strategized PPC campaign. In 2022, pay-per-click (PPC) marketing remains the best way to grow your business. However, what worked for PPC campaigns previously may not generate the same results in the years to come. Staying in tune with the latest PPC trends and improvements is crucial for our bread and butter. We invest time and energy into keeping on top of PPC ads trends, from big organizations to start-ups, in order to set up a strategic pl ..read more
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