Reading Time: ~3 Mins | Written By: Jason Serafica Are you a local small business offering products or services? Are you curious about how to ensure your products are discovered online? Today, we’ll explore how you can identify your competitors and provide strategies to help you shine on Google search results. Understand Your Competition It’s important to understand who your local competitors are. Identify at least three competitors and begin taking notes on their current website activities. The goal of this step is to pinpoint their strengths and weaknesses, enabling you to fill any gaps as ..read more

Is your local business not getting enough website traffic? Boosting your local SEO is important, especially for those seeking more organic traffic in their community and to connect with nearby customers interested in what you offer. Today, we’re providing our best advice for small businesses to excel in local search rankings. Google Business Profile (GBP) Listing Registering and optimizing your Google Business Profile (GBP) listing is essential to strengthen your online presence. Ensure that all your business information is accurate and up-to-date. This can generate trust with potential custo ..read more

Reading Time: ~4 Mins | Written By: Jason Serafica As the world of Search Engine Optimization (SEO), continues to evolve in 2023, staying updated with the latest SEO trends is essential to generate long-term success for businesses. SEO remains a fundamental aspect of any digital marketing strategy as it helps businesses attract organic traffic directly when users search on search engines like Google. It serves as the bridge that connects the user’s needs with the business. We are covering the 5 hottest SEO trends you should watch out for this summer. The Rise of Artificial Intelligence (AI ..read more

In the ever-changing world of Search Engine Optimization (SEO), understanding and speaking Google’s language is essential for a successful website; to increase visibility, credibility, and overall performance.  The idea of “5 SEO Languages” shines a spotlight on various aspects of SEO techniques. Just like how people have different love languages to express affection and appreciation, SEO can be tackled in many ways to achieve the results you desire. We’re covering the key strategies for effective communication with Google, and ways you can express love to your website by embracing its un ..read more

Reading Time: ~4 Mins | Written By: Mitchell Garrett Ask any marketer what’s in their tech stack  and they will have a few apps used for SEO purposes. Without the right tech stack, effective SEO would be nearly impossible. Luckily, some of these applications are free and can be a huge boost for your business without a huge spend. For in depth analytics, performance tracking and much more, there are also paid apps which many marketers find essential. They are worth your money if you decide to take your SEO seriously. Best of all, most of the listed tech are web applications which don’t req ..read more

Search Engine Marketing, but not Google. Reading Time: ~3 Mins | Written By: Mitchell Garrett When we are searching for anything on the internet, we always use a search engine. These search engines crawl the entire internet trying to find the most relatable website to your search query. In the past decade, the unofficial universal term for searching the internet has been labelled “Googeling”. It’s no surprise that Google is dominating the search engine landscape, but what are some alternative search engines to Google, and what are the benefits of other search engines compared to Google? Let ..read more

Reading Time: ~3 Mins | Written By: Jason Serafica Search Engine Optimization (SEO) requires a consistent strategy for the website to rank higher on the search engine results pages (like Google). The main goal is to show up for relevant keywords, and increase your website visibility.  There are many SEO tools you can use to analyze and better plan out your strategy to maximize long term growth. Analyzing SEO Performance There are two basic factors to consider when analyzing your website’s SEO performance: On-page & Off-page optimizations.  We’ll be covering a general list on ho ..read more

On the hunt for a passionate team that can help you conquer the digital space? Want to work with a group of go-getters, storytellers, and experienced industry experts? Here at Jelly Digital Marketing & PR, we work tirelessly to help our clients amplify their brand through different services like: Public relations Search engine optimization Conversion optimization  Digital marketing Branding and more Headquartered in the heart of Langley Township, Canada, our team has a unique ability to combine creativity, ingenuity, and expertise in whatever project we do. Since our inception, we’v ..read more

Reading Time: ~4 Mins | Written By: Jason Serafica In Search Engine Optimization (SEO), keyword research is the process of brainstorming and analyzing recent trends to get a better understanding of what your target audiences are searching for. Strong keyword research allows your website to appear when potential customers search for a topic that is relevant to your business.  Along with the proper keyword research and targeting, implementing the best practices of SEO, can help generate awareness and long term growth for your business. We’re covering 5 keyword research tips to maximize SEO ..read more

Reading Time: ~2 Mins | Written By: Jason Serafica With billions of searches every single day, search engines, like Google, function in a systematic way for people to find information easily. Understanding how search engines work for your business can help optimize your visibility on the results page; you can generate visitors and increase brand awareness.  Each search engine has its own program to best serve the most relevant result to the user. We’re covering the basics of how search engines work. You’ll learn how search engines find and sort content through 3 important steps. Crawlin ..read more