*** For More: Check out our podcast https://ray.fm *** Back in the day (which means the 90s), my buddy Gino and I took a trip to Cancun. One of the things he wanted to do during that trip was scuba dive. I knew certification in the US took lots of hours to complete, but we had an ace up our sleeves. In Cancun, Mexico, they don’t have to follow US rules, certifications, etc. The way it worked was you spent about 2 hours of training, first in a classroom and then in the pool, after which you could go diving in the beautiful Caribbean water. It sounded great, we were both athletic and in good sha ..read more

*** For More: Check out our podcast https://ray.fm *** Did you know that most of the money spent on marketing by small business owners is WASTED? And my colleague and friend, Estie Starr will tell you it’s not your fault! It’s because NO ONE is teaching the critical information you need in order to market successfully when you’re a small business owner. The tools used by the big companies with their massive budgets don’t work for the little guy. That’s why I’m excited to invite you to the ultimate Marketing Masterclass for small business owners on May 24th (tomorrow), presented by my friend an ..read more

*** For More: Check out our podcast https://ray.fm *** Danny Iny’s cutting-edge program for course creators, Hybrid Course University (AI Edition) , is now open for enrollment! And I hope you’ll go check it out right away (https://email.raybrehm.com/c/eJxUzLtq8zAYxvGrkbbP6PjaGjQEjEj4KFlKOxodK5U4MrKK6d0X0iydnuX3_H29d-v7JWgQoJS3LoIXVpLgKJeUk4Sf5C22vdT72e75aZP_ayeFg6ZBOAE4agqTGCdQiuG42nJ7HD9e8ut7-DzP_6Fd7XU-_vXtwFlL6XwCmjhRHEZJkgtc0WmEEMSYlMNFM8I4kYw9dhwEI9ZTBj5QK4kFJEiz367FvA6-rvimc-_bjvgJMYOYWdseB18RM9l_IW5OxlxmxGehKKGAGCzLVvfSS70vC-IzxU0frfT4Gx7S-hMAAP__g1hZGw) , because you only have until Ma ..read more

*** For More: Check out our podcast https://ray.fm *** Do you have an online course yet? Or your second, or your third? If you are like me, one of the biggest barriers is the process. How to consistently create courses without starting from scratch each time Determining whether a course should be a sprint course vs a marathon (aka Flagship course) How to avoid fluff, and get to the content your students need How to match the course to your ideal client’s vision and so on… It took me a while, but I created a simple framework that allows me to rapidly create courses (sometimes in only a day). Th ..read more

*** For More: Check out our podcast https://ray.fm *** My very first book launch was a little rocky. I had no idea what I was doing, but I put all the information I had gathered into place and prayed. It worked, I hit bestseller. But in many ways, I didn’t no why. So I got back to it on book two, with an audacious goal… Write, publish and hit bestseller in 26 days. I did it (with my most popular book to this day, The Author Startup). I realized that the bestseller launch was its own silo. It was simply a marketing exercise, and had almost nothing to do with the book. It was a separate skill th ..read more

*** For More: Check out our podcast https://ray.fm *** The idea is simple, instead of just selling your book on Amazon, and hoping the reader joins your email list later, you create a funnel that incentivizes them to give you their email when they buy. The benefits are pretty cool: You make more book sales You get a high percentage of the buyers’ emails You add value right up front in the relationship It encourages them to share the book (they will share your funnel and not the Amazon link) It motivates partners to promote It can always be changed to include upsells right away or in the future ..read more

*** For More: Check out our podcast https://ray.fm *** Last week we launched our latest anthology (The Habits Code) to Amazon Bestseller, using solely what I call an Amazon Funnel. The idea is simple, instead of just selling your book on Amazon, and hoping the reader joins your list later, you create a funnel that incentivizes them to give you their email when they buy. The benefits are pretty cool: You make more book sales You get a high percentage of the buyers’ emails You add value right up front in the relationship It encourages them to share the book (they will share your funnel and not t ..read more

*** For More: Check out our podcast https://ray.fm *** We had an awesome training today about how to increase your influence, income and email list using virtual events. The replay and slides are now available. >Click HERE to Watch the Replay and Download the Slides<< (https://email.raybrehm.com/c/eJxMzb1uqzAYxvGrsbeg168_GTxEykEnF9CmGzLGBEtgI-MKcfdV2wzdnuH36O9zqs7X-2iVADGZFjgbnNQMguRKjdLQF3kPZY85_Xf7_LKT-ms1CENHy0YxCEWDZUq3rTbANA2ri8vPMV7O6frv8faBj1u9P7uESbZ0th4ApWm18YIboZgEb7xQkhn3PQyNFgE5cDQgOEfdaMQBpVeOi8kAAyKguHMoYV4bn1e62LnWbSf8SrAj2B3H0WyLq1Mu67Z87s1WMsGuhG1x56UWF1NMT8K7vt_yHmv ..read more

*** For More: Check out our podcast https://ray.fm *** Today Paul Brodie and I are hosting a webinar training called Platform Building Secrets, and we go live at 2:00 pm EST (eastern) / 1pm CST (central). This complimentary live webinar will show you how to rapidly build a platform to increase your influence, income, and email list. We do this consistently using virtual events and partnerships. There will be a replay, but you will need to register prior to attend or get access to the replay. https∶//rayb.me/pbstraining (https://email.raybrehm.com/c/eJxMy7tu7CAQgOGnMd1aM8BwKShO45M0K6VIerAZG2V9E ..read more

*** For More: Check out our podcast https://ray.fm *** Milli Vanilli was a German-French R&B duo who hit the pinnacle of the pop music world in 1989. Their American debut album, Girl You Know It’s True, and hit single of the same name, took them from nothing to the top of the music world in one summit. However, their success was short-lived and all came crashing down on Nov. 15, 1990. It was then that it came to light that the duo, made up of Fabrice Morvan and Rob Pilatus, had been lip-syncing the entire time. Someone else had written and performed the songs. This was after they had recei ..read more