Increase Your Video’s SEO With These 5 Tips SEO (search engine optimization) for your website is important for page ranking and driving conversions. But, did you know that there’s a different strategy for getting your videos ranked using SEO? Let us break it down. 1. Choose your video platform wisely. If your focus is brand awareness and thought leadership then YouTube or Vimeo is the way to go! However, if you’re looking to increase your website traffic or convert leads, then it may be worth using a platform like Wistia that inserts metadata automatically. Metadata is the information about ..read more

Introducing Vū Panels: A New Vū on Virtual Production  You know all about Vū, but do you know about the panels powering the 3,600 square feet of enclosed LED? Here’s what you need to know about Vū Panels.  Long-Format. Vū Panels are 40” X 20”, designed with an aspect ratio of 2:1 to allow us to build a larger wall more efficiently.  HDR for Enhanced Color & Brightness. Equipped with HDR and 16BIT grayscale, Vū Panels deliver a wider color gamut including the deepest blacks and whitest whites. The 3840 Hz refresh rate promises exceptional on-camera visual effects. Ultra Bl ..read more

The Women Who Changed the Game When you think of prominent people in film, who comes to mind? You’re probably thinking of names like Quentin Tarantino, Steven Spielberg, or Tim Burton. Maybe even faces like Leonardo Dicaprio or Tom Hanks. The list of influential individuals in Hollywood is a mile long. But, in celebration of women’s history month, we’re breaking down some of the most iconic women in film. If you didn’t know them before, take notes, because these women have laid the groundwork for film as we know it today.  Lois Weber Not only was Lois Weber the first American female dire ..read more

Everything You Need To Know About How LED Walls Stack Up Against Green Screen Technology The processes of “virtual production” and “extended reality” have become widely adopted throughout the video industry, but how does it really compare to the tried and true methods? Keep reading to find out.  In modern film, everyone is familiar with “green screen” or “chroma key” technology which refers to using a single color as the backdrop for a scene so that editors can more easily isolate, or “key out”, actors from the background in post-production. When this technology was first introduced in t ..read more

Breaking Down 6 Vū Technology Partners & What They Do It’s difficult to articulate just how much power and technology is behind a virtual production house like Vū. As a fairly new form of production, it’s only been made possible recently with the culmination of multiple advanced technologies. So, today we’re taking a closer look at our industry-leading technology partners, and how they make virtual production possible at Vū.  Unreal Engine: The creation of virtual environments for extended reality filming would not be possible without Unreal Engine. In case you aren’t familiar w ..read more

Super Bowl LV: A Year of Firsts The biggest entertainment event of the year is upon us and the anticipation is real. As a creative video agency, each year we look forward to the Super Bowl commercials almost as much as the big game. And this year, being a Tampa born business, we couldn’t be more excited to have a front-row seat to some of the most impactful advertising and entertainment campaigns in the country. Super Bowl LV is a year of many “firsts”; the first team to play with home field advantage, the first Super Bowl played with only a fraction of the fans, and the first female ref to o ..read more

Vū By The Numbers  Welcome to Vū. Not just a production studio, but a state-of-the-art virtual production powerhouse where we invite you to redefine reality and elevate your brand’s perspective. If you’ve been following along, you know what we’ve been up to. But, do you know what it takes to bring one of the largest LED volumes in the world to life? Keep reading to learn about Vū by the numbers. 10,000 Square Feet of Technologically Advanced Studio Vū is home to one of the largest LED volumes in the world and houses advanced production technology including motion control robotics and ad ..read more

5 Videos You Didn’t Know Were Virtual Production While virtual production is still fairly new, major Hollywood productions have been quick to adopt it as a way to create video more efficiently and safely in a COVID-19 world. But, can you spot a virtual production when you see one? Check out our list below of five videos you may not know were produced using virtual production technology.  The Mandalorian: This one is by far the most well known. The Lucasfilms’ production was one of the first to fully embrace virtual production techniques and is credited with popularizing it. You can strea ..read more

New Year, New Trends It’s no surprise that last year marked a substantial shift in digital behavior and saw a drastic increase in the amount of time that users spend online. So, what does that mean for marketers? Keep reading to learn more about our predictions for the top 5 digital marketing trends in 2021 and how to help your brand navigate the year ahead.  Short-form video. With the rise of TikTok and its counterparts such as Instagram Reels, short-form video has become a sure fire way to make sure users watch your content to completion. The introduction of new, exciting content ever ..read more

Tis’ The Season It’s that time of year again! Time to put on your Santa hat and hunt down the perfect gifts for your loved ones to open on Christmas morning. We know this year has been stressful enough, so let us help you check off your Christmas list. Check out our top picks for the tech lover in your life, plus easy to shop links (score)! Kodak Luma 75 Pocket Projector Watch movies and videos anytime, anywhere with this portable, HD projector that fits in your pocket.  Dji OM 4 Smartphone Gimbal Capture smartphone video like a pro and take your vlogs to the next level with this 3 axi ..read more