Artificial Intelligence has officially taken the world and all its industries by storm! It has had a revolutionary impact in the marketing realm especially, where professionals now use AI-infused tools to make their work faster and more efficient. Creative individuals are also equipped with easy-to-use AI software that helps them generate videos from scratch. In fact, statistics state that the market for AI-generated videos has experienced a massive surge, accounting for a nearly 20% increase every year. While AI tools offer an array of invaluable intelligent assistance to supercharge creativi ..read more

At this point, you already know that video is THE most powerful of all content formats today, and video ads are the holy grail to increase brand awareness and improve sales. A major share of marketers the world over already leverages the resources to generate leads and improve business. However, given that the internet is full of videos in this day and age, how do you get your video to stand out and make an impact? How do you get your ideal customer to watch your video and perform an action when your competitor is doing an equally wonderful job? The ONLY possible way to make your video worth w ..read more

“The power to inspire, connect, and sketch our narratives onto the canvas of eternity.” Information can change perspectives, and so do visuals. It holds the power to change the way people project things about a subject/person. Storytelling is one of the top preferences people are drawn towards as compared to other factors as well. With the abundance of content available today, video storytelling has become a powerful tool for social change.  Videos have proven to spark emotions through compelling stories, video production has emerged as a key player in promoting positive change, encouragi ..read more

Over the past few years, the way people buy and sell products – commerce in general, has undergone a drastic evolution, especially since the pandemic. With brick-and-mortar shops being closed in conformance with social distancing and lockdown, brands developed improved and rich ways for customers to shop from the comfort of their homes, which inadvertently led to the boom of eCommerce. Today, companies are battling to offer the best most enriching shopping experiences for customers online. While a major share of people no longer prefers going to stores and shopping in person, they still wish t ..read more

It is an established fact by now, that the average consumer, irrespective of the industry, invariably searches for a product on the internet and watches its videos online before deciding to purchase it. This is why corporate brand videos have become an integral part of marketing strategies for brands. An effective marketing campaign is reinforced with a tactfully made corporate video that does everything a text-based marketing initiative cannot. This has helped brands improve their conversions significantly for years now. However, when making corporate videos, it is not enough to craft a simpl ..read more

As the years go by, the power and importance of video, just keep getting bigger and bigger. At this point, as we stand at the dawn of 2024, video content has become the main thread that holds the content strategies of brands together the world over. As a brand owner, it is now inevitable that you leverage video content for growth and connections. However, while it is important that you use video, you must also remember that it is the key point of focus for all other brands in your niche. To step up your game, and to stand out, you need to think out of the box. Perform due research, find out wh ..read more

It is an indisputable fact that visual storytelling is the most powerful and effective strategy to create video content. It helps brands connect with their target audience on a deeper level, resonate with them, and influence their thoughts. Storytelling is a technique embraced by many channels in digital marketing, not just video, such as content creation in general. To play with the dynamics and to stay in the competition where hundreds of brands in your industry are battling it out with video content, the ability to craft a compelling story is crucial. This is why you need the help of an exp ..read more

According to the most recent statistics, more than 65% of users spend more than a quarter of their time on social media watching videos. The global average is 100 minutes a day in terms of video consumption. Needless to say, brands are battling it out to put these numbers to the best use and maximize their impact. It only makes sense to invest in video marketing and use the multiple platforms available to get powerful content across to your audience. However, it is not enough that you simply share video content and call it a day. You must monitor the consumption insights and make sur ..read more

As the digital age progresses, we are witnessing more advanced tools and technologies, including high-performing smartphones capable of doing unimaginable things. Coupled with the power of what’s possibly the biggest breakthrough in the world of tech – AI, individuals now have what it takes to fly solo in their endeavors. This has paved the way for DIY video content, especially in the creators’ community. Digital content producers are now turning to shooting, editing, and posting their own videos to cut down on the bearing costs and improve ROI. However, is it the right thing to do? Does it wo ..read more

Thanks to the ever-advancing digital age, brands these days are constantly seeking innovative and out-of-the-box marketing techniques to reach out to their customers and make an impact. The average discerning consumer needs more than mediocre content and conventional ads to be impressed in this day and age. Especially since the advent of mainstream social media, marketing strategies that incorporate one-sided communication are long gone. For the same reason, brands are embracing the latest piece of tech to enhance the way they connect with their potential customers, and that is Artificial Inte ..read more