Ads do wonders when prepared correctly. They provide quick results and allow desktop and mobile users to see your product faster than ever. But, there are moments when your advertising doesn’t work as you would want, and no matter how many times you visit the Keyword Planner to try new search terms or use a ... Read more The post What is Paid Search Optimization? Definition, KPIs, How to, & More! [+Checklist] appeared first on GamerSEO - Video game marketing agency ..read more

Display advertising and PPC advertising are two clear-cut forms of online advertising that can look similar, but they have important differences in their perspective, approach, and objectives. What is the best advertising approach? Who wins in a PPC vs. Display Ads scenario? Both have their pros and cons and aim at different goals. Besides, adopting ... Read more The post PPC vs. Display Ads | Know the Gap Between Both Approaches! appeared first on GamerSEO - Video game marketing agency ..read more

Running paid ads on search engines or social media platforms is undoubtedly one of the best contemporary marketing strategies. Whether on Google Ads, Facebook Ads, or any other platform, we can reach numerous potential customers. But for these users to complete the sales funnel and finish the purchase, several aspects need to be planned. One ... Read more The post What Is a PPC Landing Page – Complete Guide With Examples appeared first on GamerSEO - Video game marketing agency ..read more

We live in an era where creating an online advertising campaign for your product or service is indispensable. And if there is one thing that digital marketing is full of, it is acronyms. Some of the most common ones are SEO, PPC, and CPC.  This can cause serious confusion if you’re not an expert in ... Read more The post PPC vs. CPC – A Complete Guide on the Difference Between Them appeared first on GamerSEO - Video game marketing agency ..read more

The whole world is talking about it – PPC ads. Whether we like it or not, we are in the digital marketing age, and thus – we need to work in a digital marketing world. The most efficient way of advertising globally is currently the PPC model. The two giants, Facebook and Google, that use ... Read more The post Competitive PPC Analysis – How to Get Ahead Guide appeared first on GamerSEO - Video game marketing agency ..read more

You can evaluate several metrics to determine whether your ad strategy is working. One of these is CTR or Click-through rate, a key indicator that brings valuable insights into campaigns from different perspectives.  But What Is CTR in Google Ads? It’s a fundamental question when discussing better PPC marketing campaigns aiming at improving the number ... Read more The post What Is CTR in Google Ads | Essential Features to Keep in Mind appeared first on GamerSEO - Video game marketing agency ..read more

In the fast-paced world of digital marketing, PPC (Pay-Per-Click) campaigns are a vital component of any successful advertising strategy. They offer a means to reach a specific target audience, generate leads, and boost revenue. However, the success of your PPC campaigns relies heavily on the ability to measure and analyze their performance effectively. That’s where ... Read more The post The Complete Guide to PPC Reporting: How to Build Effective PPC Reports appeared first on GamerSEO - Video game marketing agency ..read more

It’s not the easiest of times to promote your business online. In this day and age, you need to understand the digital space, how to create the perfect ad, and – how to optimize your website, landing page, and such. Back in the day, it was easy; you would put an ad in the paper, ... Read more The post Organic Search vs Paid Search – How to Maximize Your Ad Potential appeared first on GamerSEO - Video game marketing agency ..read more

In the ever-evolving landscape of online advertising, Google Ads has emerged as a pivotal platform for businesses aiming to boost their online presence and drive revenue. Among the plethora of strategies and metrics available, Return on Ad Spend (ROAS) stands out as an important factor that directly ties advertising efforts to the bottom line. In ... Read more The post Maximizing Your Advertising Revenue with ROAS Google Ads appeared first on GamerSEO - Video game marketing agency ..read more

The world has gone mad with paid search ads, and rightfully so. It is the basis of most online marketing, and for a reason. Whether done with search engines or social media sites, this paid search strategy can bring you traffic you would never even think of. And, with advanced tools that can help you ... Read more The post Paid Search Best Practices – How to Optimally Run Ads appeared first on GamerSEO - Video game marketing agency ..read more