The evolution of the prop tech landscape over the last two decades has been nothing short of remarkable. From established titans to up-and-coming disruptors, the industry has seen its fair share of changes. Some companies have stood the test of time, while others have faded. Yet, amidst these changes, a sense of passion and innovation drives the industry forward. In this blog, we'll explore the shifting sands of the prop tech industry and how the longest-standing prop tech CEO, Morgan Carey, has shaped its trajectory. Prop Tech Industry Evolution The prop tech industry has under ..read more

Following the groundbreaking Burnett court ruling against major brokerages and the National Association of REALTORS® (NAR), the buyer agent compensation landscape in real estate has undergone a seismic shift. Gone are the days of being able to display buyer commissions on MLS listings, replaced instead by a need for transparency amidst uncertainty. We recognize the challenges real estate professionals face after these developments. We understand the frustration of constantly fielding questions about buyer agent compensation and empathize with the concerns brought forth by the case conclusion ..read more

The digital doorway to your real estate business holds immense power. As the initial point of contact for most visitors, your homepage profoundly influences the first impressions individuals form about your brand, expertise, and properties. It's not just a mere webpage but a great opportunity to make an unforgettable impression in a crowded market. Join us explore its benefits and the best practices that will transform your homepage into a powerful tool for building connections, driving engagement, and closing deals.  Benefits of an Effective Homepage An effective homepage posit ..read more

Today marks a significant milestone for us here at Real Estate Webmasters as we celebrate our 20th anniversary. Two decades of serving the real estate industry, adapting to changes, and staying true to our commitment to delivering exceptional service. While many things have changed over the years, one thing has remained constant—our unwavering dedication to providing excellent service. Over the years, the industry has seen remarkable shifts, from the rise of digital marketing to the evolution of client engagement. Through it all, we've been by your side, supporting real estate professionals wi ..read more

Every lead could mean a lucrative deal or a missed opportunity, depending on how you manage them. In such a competitive landscape as real estate, the consequence of not properly organizing your leads can be dire. Join us as we turn chaos into opportunity with REW CRM's Lead Groups feature and explore the benefits of a well-organized database. Leverage REW CRM's Lead Groups Harness the power of REW CRM's Lead Groups feature to optimize your lead management and sort prospects into categories. To get started, navigate to 'My Setup' and click 'Lead Groups'. Here, you'll find the option to create a ..read more

Every click counts in Pay-per-click (PPC) advertising, especially for real estate professionals aiming to maximize their campaign's click-through rate (CTR) and conversion rates. Amidst the quest for visibility and leads, one powerful but can-be-overlooked feature is PPC ad assets, or formerly known as ad extensions. In this blog, we'll unravel the various types of PPC assets and explore their benefits in real estate marketing. Whether you're aiming to increase your website traffic, boost engagement, or increase conversion, harnessing the power of ad assets could be the game-changer you've bee ..read more

In PPC, effective audience targeting isn't just about reaching as many eyeballs as possible. It's about pinpointing those individuals who are most likely to engage with your ad, click through to your website, and, ultimately, convert into clients. This is where the power of audience targeting comes into play. In this blog, we'll delve into the different types of audience targeting and their impact on your PPC ads. Impact of Effective Targeting Effective targeting plays a pivotal role in the success of any advertising campaign, ensuring that the right message reaches the right audience at the r ..read more

Content reigns supreme in SEO—it fuels user engagement, establishes authority, and drives organic traffic to your digital doorstep. However, while quality content is undeniably crucial, the question of how much content is 'enough' often looms large. How much content is sufficient to bolster SEO and secure rankings in search engines like Google? Striking the perfect balance between content volume and SEO effectiveness is an ongoing question for real estate website owners and marketers. It's All About The Users Quality trumps quantity. Merely producing content for the sake of meeting a quota can ..read more

You can’t go anywhere in the real estate world without hearing about the latest NAR settlement to the Sitzer-Burnett lawsuit. Buyer agents, selling Realtors® team leaders, and company owners are all scrambling to make sense of an uncertain new world (a world that has not even settled yet). It’s complete Chaos It’s a terrifying time for many Realtors® and company owners to be in real estate. We’re talking about all new processes to adopt to continue to earn a living. Forced change is hard enough to deal with, but there is also the continued unknown of “what else will happen” which adds to the f ..read more

Lead generation is essential for fueling your business pipeline with potential prospects, but lead nurturing is equally important in achieving success. Lead generation casts a wide net, attracting individuals who have expressed interest in your services, while lead nurturing takes those initial connections and cultivates them into meaningful engagements. A lead may have expressed initial interest by visiting and signing up for your website. However, their readiness to make a purchasing decision can vary greatly. Some leads might be at the early stages of exploration, while others may have spec ..read more